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Social Networking: WIIFMB (What's In It For My Business)?
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Social Networking: WIIFMB (What's In It For My Business)?


An overview of how social networking can benefit the business of residential real estate brokerage.

An overview of how social networking can benefit the business of residential real estate brokerage.

Published in Real Estate , Technology , Education
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  • 1. Social Networking: WIIFMB? (What’s In It For My Business?)
  • 2. What is Social Networking?
    • One of the many tools in the Web 2.0 toolbox
    • Online communities that allow people to connect and collaborate
      • Share connections
    • The largest and fastest growing application in the history of the web
    Social Networking: WIIFMB?
  • 3. Why is Social Networking Important?
    • Over 500 million people participate
    • This is where consumers are and where future consumers will be
    • Social networking extends the marketing reach of traditional methods
    • Low cost method of promotion in a time when we need to trim expenses
    Social Networking: WIIFMB?
  • 4. How is Social Networking Used?
    • Many use it for job searches
    • More use it to connect socially
      • Sharing videos, photos, status updates
    • Millions use it for business
      • Marketing, prospecting and promoting
      • But most don’t use it effectively
      • This is where our associates need assistance
    Social Networking: WIIFMB?
  • 5. How is Social Networking Used?
    • How else can social networking be used in business?
      • Communication
      • Hiring
      • Project collaboration
      • Knowledge management
      • Public relations
      • Product / service R & D
    Social Networking: WIIFMB?
  • 6. Social Networking / Media Sites Social Networking: WIIFMB?
  • 7. One Example:
    • Largest professional SN site
      • Over 32 million registered users
      • Average user: age – 42 ; career tenure – 9 years ; income - $109,000
      • All use it for business
    • Built for user with 200 connections
    • Offers groups, Q & A, portal to websites
    Social Networking: WIIFMB?
  • 8. The Challenge
    • Less than 10% of our associates use social networking or blogging
      • Most are intimidated or don’t see the relevance
      • Many don’t know where to start
      • Many will be left behind if they don’t start soon
    • Vast majority of those using these tools are underutilizing them
    Social Networking: WIIFMB?
  • 9. The Solution
    • REALTORS® need training and guidance
      • Live and webinar delivery
      • Lecture and hands-on
      • Spaced repetition learning modules
    • On ALL tools in the Web 2.0 tool box
      • Blogging, micro-blogging and vlogging
      • Social networking, tagging and bookmarking
    • Companies need social media strategies
    Social Networking: WIIFMB?
  • 10. Thank You For Attending!
    • For more information visit:
    • ,
    • email [email_address] or call 303.814.3480.
    Social Networking: WIIFMB?