Social Networking: WIIFMB (What's In It For My Business)?
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Social Networking: WIIFMB (What's In It For My Business)?

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An overview of how social networking can benefit the business of residential real estate brokerage.

An overview of how social networking can benefit the business of residential real estate brokerage.

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Social Networking: WIIFMB (What's In It For My Business)? Presentation Transcript

  • 1. Social Networking: WIIFMB? (What’s In It For My Business?)
  • 2. What is Social Networking?
    • One of the many tools in the Web 2.0 toolbox
    • Online communities that allow people to connect and collaborate
      • Share connections
    • The largest and fastest growing application in the history of the web
    Social Networking: WIIFMB?
  • 3. Why is Social Networking Important?
    • Over 500 million people participate
    • This is where consumers are and where future consumers will be
    • Social networking extends the marketing reach of traditional methods
    • Low cost method of promotion in a time when we need to trim expenses
    Social Networking: WIIFMB?
  • 4. How is Social Networking Used?
    • Many use it for job searches
    • More use it to connect socially
      • Sharing videos, photos, status updates
    • Millions use it for business
      • Marketing, prospecting and promoting
      • But most don’t use it effectively
      • This is where our associates need assistance
    Social Networking: WIIFMB?
  • 5. How is Social Networking Used?
    • How else can social networking be used in business?
      • Communication
      • Hiring
      • Project collaboration
      • Knowledge management
      • Public relations
      • Product / service R & D
    Social Networking: WIIFMB?
  • 6. Social Networking / Media Sites Social Networking: WIIFMB?
  • 7. One Example:
    • Largest professional SN site
      • Over 32 million registered users
      • Average user: age – 42 ; career tenure – 9 years ; income - $109,000
      • All use it for business
    • Built for user with 200 connections
    • Offers groups, Q & A, portal to websites
    Social Networking: WIIFMB?
  • 8. The Challenge
    • Less than 10% of our associates use social networking or blogging
      • Most are intimidated or don’t see the relevance
      • Many don’t know where to start
      • Many will be left behind if they don’t start soon
    • Vast majority of those using these tools are underutilizing them
    Social Networking: WIIFMB?
  • 9. The Solution
    • REALTORS® need training and guidance
      • Live and webinar delivery
      • Lecture and hands-on
      • Spaced repetition learning modules
    • On ALL tools in the Web 2.0 tool box
      • Blogging, micro-blogging and vlogging
      • Social networking, tagging and bookmarking
    • Companies need social media strategies
    Social Networking: WIIFMB?
  • 10. Thank You For Attending!
    • For more information visit:
    • www.BradHanksSeminars.com ,
    • email [email_address] or call 303.814.3480.
    Social Networking: WIIFMB?