Social Networking: WIIFMB? (What’s In It For My Business?)
What is Social Networking? <ul><li>One of the many tools in the Web 2.0 toolbox </li></ul><ul><li>Online communities that ...
Why is Social Networking Important? <ul><li>Over 500 million people participate </li></ul><ul><li>This is where consumers ...
How is Social Networking Used? <ul><li>Many use it for job searches </li></ul><ul><li>More use it to connect socially </li...
How is Social Networking Used? <ul><li>How else can social networking be used in business?  </li></ul><ul><ul><li>Communic...
Social Networking / Media Sites Social Networking: WIIFMB?
One Example: <ul><li>Largest professional SN site </li></ul><ul><ul><li>Over 32 million registered users </li></ul></ul><u...
The Challenge <ul><li>Less than 10% of our associates use social networking or blogging </li></ul><ul><ul><li>Most are int...
The Solution <ul><li>REALTORS® need training and guidance </li></ul><ul><ul><li>Live and webinar delivery </li></ul></ul><...
Thank You For Attending! <ul><li>For more information visit: </li></ul><ul><li>www.BradHanksSeminars.com  , </li></ul><ul>...
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Social Networking: WIIFMB (What's In It For My Business)?

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An overview of how social networking can benefit the business of residential real estate brokerage.

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  • Social Networking: WIIFMB (What's In It For My Business)?

    1. 1. Social Networking: WIIFMB? (What’s In It For My Business?)
    2. 2. What is Social Networking? <ul><li>One of the many tools in the Web 2.0 toolbox </li></ul><ul><li>Online communities that allow people to connect and collaborate </li></ul><ul><ul><li>Share connections </li></ul></ul><ul><li>The largest and fastest growing application in the history of the web </li></ul>Social Networking: WIIFMB?
    3. 3. Why is Social Networking Important? <ul><li>Over 500 million people participate </li></ul><ul><li>This is where consumers are and where future consumers will be </li></ul><ul><li>Social networking extends the marketing reach of traditional methods </li></ul><ul><li>Low cost method of promotion in a time when we need to trim expenses </li></ul>Social Networking: WIIFMB?
    4. 4. How is Social Networking Used? <ul><li>Many use it for job searches </li></ul><ul><li>More use it to connect socially </li></ul><ul><ul><li>Sharing videos, photos, status updates </li></ul></ul><ul><li>Millions use it for business </li></ul><ul><ul><li>Marketing, prospecting and promoting </li></ul></ul><ul><ul><li>But most don’t use it effectively </li></ul></ul><ul><ul><li>This is where our associates need assistance </li></ul></ul>Social Networking: WIIFMB?
    5. 5. How is Social Networking Used? <ul><li>How else can social networking be used in business? </li></ul><ul><ul><li>Communication </li></ul></ul><ul><ul><li>Hiring </li></ul></ul><ul><ul><li>Project collaboration </li></ul></ul><ul><ul><li>Knowledge management </li></ul></ul><ul><ul><li>Public relations </li></ul></ul><ul><ul><li>Product / service R & D </li></ul></ul>Social Networking: WIIFMB?
    6. 6. Social Networking / Media Sites Social Networking: WIIFMB?
    7. 7. One Example: <ul><li>Largest professional SN site </li></ul><ul><ul><li>Over 32 million registered users </li></ul></ul><ul><ul><li>Average user: age – 42 ; career tenure – 9 years ; income - $109,000 </li></ul></ul><ul><ul><li>All use it for business </li></ul></ul><ul><li>Built for user with 200 connections </li></ul><ul><li>Offers groups, Q & A, portal to websites </li></ul>Social Networking: WIIFMB?
    8. 8. The Challenge <ul><li>Less than 10% of our associates use social networking or blogging </li></ul><ul><ul><li>Most are intimidated or don’t see the relevance </li></ul></ul><ul><ul><li>Many don’t know where to start </li></ul></ul><ul><ul><li>Many will be left behind if they don’t start soon </li></ul></ul><ul><li>Vast majority of those using these tools are underutilizing them </li></ul>Social Networking: WIIFMB?
    9. 9. The Solution <ul><li>REALTORS® need training and guidance </li></ul><ul><ul><li>Live and webinar delivery </li></ul></ul><ul><ul><li>Lecture and hands-on </li></ul></ul><ul><ul><li>Spaced repetition learning modules </li></ul></ul><ul><li>On ALL tools in the Web 2.0 tool box </li></ul><ul><ul><li>Blogging, micro-blogging and vlogging </li></ul></ul><ul><ul><li>Social networking, tagging and bookmarking </li></ul></ul><ul><li>Companies need social media strategies </li></ul>Social Networking: WIIFMB?
    10. 10. Thank You For Attending! <ul><li>For more information visit: </li></ul><ul><li>www.BradHanksSeminars.com , </li></ul><ul><li>email [email_address] or call 303.814.3480. </li></ul>Social Networking: WIIFMB?

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