Linked In 101 Building Your Presence
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Linked In 101 Building Your Presence

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Presented at the RE/MAX International Convention in Las Vegas on March 5, 2009.

Presented at the RE/MAX International Convention in Las Vegas on March 5, 2009.

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Linked In 101 Building Your Presence Presentation Transcript

  • 1. Building Your Presence and Your Network
  • 2. Building Your Presence 2 and Your Network
  • 3. What Is LinkedIn? Building Your Presence 2 and Your Network
  • 4. What Is LinkedIn? • A social network - Community of people connected online - Enables resource sharing, collaboration - Utilize other’s connections - Different social networks have different cultures, “personalities” Building Your Presence 2 and Your Network
  • 5. What Is LinkedIn? • A social network - Community of people connected online - Enables resource sharing, collaboration - Utilize other’s connections - Different social networks have different cultures, “personalities” • Caters to professionals - LinkedIn is strictly business Building Your Presence 2 and Your Network
  • 6. Building Your Presence 3 and Your Network
  • 7. Why LinkedIn? Building Your Presence 3 and Your Network
  • 8. Why LinkedIn? • Social networking is where people are - 500 million globally - It’s where business will be done Building Your Presence 3 and Your Network
  • 9. Why LinkedIn? • Social networking is where people are - 500 million globally - It’s where business will be done • LinkedIn has the target audience we want: - Users - 36 million - Age - 40 years old - Career tenure - 10+ years - Household income - $109,000 - Decision makers - 43% Building Your Presence 3 and Your Network
  • 10. Why LinkedIn? Building Your Presence 4 and Your Network
  • 11. Why LinkedIn? • Create referral networks Building Your Presence 4 and Your Network
  • 12. Why LinkedIn? • Create referral networks • Connect with past clients Building Your Presence 4 and Your Network
  • 13. Why LinkedIn? • Create referral networks • Connect with past clients • Prospect for new clients - Target industries, markets, individuals Building Your Presence 4 and Your Network
  • 14. Why LinkedIn? • Create referral networks • Connect with past clients • Prospect for new clients - Target industries, markets, individuals • Market your: - Properties, services, company Building Your Presence 4 and Your Network
  • 15. Why LinkedIn? • Create referral networks • Connect with past clients • Prospect for new clients - Target industries, markets, individuals • Market your: - Properties, services, company • Expand your web presence Building Your Presence 4 and Your Network
  • 16. Building Your Presence 5 and Your Network
  • 17. How Do I Get Started? Building Your Presence 5 and Your Network
  • 18. How Do I Get Started? • Go to www.linkedin.com - Set up free profile - Start searching for those you know - Connect with S.C. networkers Building Your Presence 5 and Your Network
  • 19. How Do I Get Started? • Go to www.linkedin.com - Set up free profile - Start searching for those you know - Connect with S.C. networkers • Lurk and learn Building Your Presence 5 and Your Network
  • 20. How Do I Get Started? • Go to www.linkedin.com - Set up free profile - Start searching for those you know - Connect with S.C. networkers • Lurk and learn • Build your profile out Building Your Presence 5 and Your Network
  • 21. How Do I Get Started? • Go to www.linkedin.com - Set up free profile - Start searching for those you know - Connect with S.C. networkers • Lurk and learn • Build your profile out • Join and create groups Building Your Presence 5 and Your Network
  • 22. How Do I Get Started? • Go to www.linkedin.com - Set up free profile - Start searching for those you know - Connect with S.C. networkers • Lurk and learn • Build your profile out • Join and create groups • Answer and ask questions Building Your Presence 5 and Your Network
  • 23. Building Your Presence 6 and Your Network
  • 24. Using LinkedIn Effectively Building Your Presence 6 and Your Network
  • 25. Using LinkedIn Effectively • Quantity vs. quality Building Your Presence 6 and Your Network
  • 26. Using LinkedIn Effectively • Quantity vs. quality • Your profile is not your resume - Tell your story - Why would I want to connect with you? Building Your Presence 6 and Your Network
  • 27. Using LinkedIn Effectively • Quantity vs. quality • Your profile is not your resume - Tell your story - Why would I want to connect with you? • Build your reputation - Ask for and give recommendations - Answer questions - Participate in group discussions Building Your Presence 6 and Your Network
  • 28. Building Your Presence 7 and Your Network
  • 29. Dos, Don’ts and Gotchas Building Your Presence 7 and Your Network
  • 30. Dos, Don’ts and Gotchas • Dos - Give more than you take - Participate - Be selective about your connections - “Humanize” your profile - Update frequently - Promote your network externally Building Your Presence 7 and Your Network
  • 31. Dos, Don’ts and Gotchas Building Your Presence 8 and Your Network
  • 32. Dos, Don’ts and Gotchas • Don’ts - Lead with a sales pitch - Expect to attract business right away - Post anything your mother wouldn’t approve of - Think your information is personal - Be a perpetual wallflower Building Your Presence 8 and Your Network
  • 33. Dos, Don’ts and Gotchas Building Your Presence 9 and Your Network
  • 34. Dos, Don’ts and Gotchas • Gotchas - Limit to the number of invitations - Cap on LinkedIn network size - IDK’s can suspend your account - Group membership is limited to 50 Building Your Presence 9 and Your Network
  • 35. Building Your Presence 10 and Your Network
  • 36. Make Sure We Connect • Where you’ll find me - www.linkedin.com/in/bradhanks - http://tinyurl.com/BradFB - www.twitter.com/bradhanks - http://tinyurl.com/BradPlaxo - http://tinyurl.com/BradEcademy Building Your Presence 10 and Your Network
  • 37. Building Your Presence 11 and Your Network
  • 38. Thank You! Building Your Presence 11 and Your Network
  • 39. Thank You! www.BradHanksSeminars.com Building Your Presence 11 and Your Network