Linked In 101 Building Your Presence

Building Your Presence and Your Network

Building Your Presence 2 and Your Network

What Is LinkedIn? Building Your Presence 2 and Your Network

What Is LinkedIn? • A social network - Community of people connected online - Enables resource sharing, collaboration - Utilize other’s connections - Different social networks have different cultures, “personalities” Building Your Presence 2 and Your Network

What Is LinkedIn? • A social network - Community of people connected online - Enables resource sharing, collaboration - Utilize other’s connections - Different social networks have different cultures, “personalities” • Caters to professionals - LinkedIn is strictly business Building Your Presence 2 and Your Network

Why LinkedIn? Building Your Presence 3 and Your Network

Why LinkedIn? • Social networking is where people are - 500 million globally - It’s where business will be done Building Your Presence 3 and Your Network

Why LinkedIn? • Social networking is where people are - 500 million globally - It’s where business will be done • LinkedIn has the target audience we want: - Users - 36 million - Age - 40 years old - Career tenure - 10+ years - Household income - $109,000 - Decision makers - 43% Building Your Presence 3 and Your Network

Why LinkedIn? Building Your Presence 4 and Your Network

Why LinkedIn? • Create referral networks Building Your Presence 4 and Your Network

Why LinkedIn? • Create referral networks • Connect with past clients Building Your Presence 4 and Your Network

Why LinkedIn? • Create referral networks • Connect with past clients • Prospect for new clients - Target industries, markets, individuals Building Your Presence 4 and Your Network

Why LinkedIn? • Create referral networks • Connect with past clients • Prospect for new clients - Target industries, markets, individuals • Market your: - Properties, services, company Building Your Presence 4 and Your Network

Why LinkedIn? • Create referral networks • Connect with past clients • Prospect for new clients - Target industries, markets, individuals • Market your: - Properties, services, company • Expand your web presence Building Your Presence 4 and Your Network

How Do I Get Started? Building Your Presence 5 and Your Network

How Do I Get Started? • Go to www.linkedin.com - Set up free profile - Start searching for those you know - Connect with S.C. networkers Building Your Presence 5 and Your Network

How Do I Get Started? • Go to www.linkedin.com - Set up free profile - Start searching for those you know - Connect with S.C. networkers • Lurk and learn Building Your Presence 5 and Your Network

How Do I Get Started? • Go to www.linkedin.com - Set up free profile - Start searching for those you know - Connect with S.C. networkers • Lurk and learn • Build your profile out Building Your Presence 5 and Your Network

How Do I Get Started? • Go to www.linkedin.com - Set up free profile - Start searching for those you know - Connect with S.C. networkers • Lurk and learn • Build your profile out • Join and create groups Building Your Presence 5 and Your Network

How Do I Get Started? • Go to www.linkedin.com - Set up free profile - Start searching for those you know - Connect with S.C. networkers • Lurk and learn • Build your profile out • Join and create groups • Answer and ask questions Building Your Presence 5 and Your Network

Using LinkedIn Effectively Building Your Presence 6 and Your Network

Using LinkedIn Effectively • Quantity vs. quality Building Your Presence 6 and Your Network

Using LinkedIn Effectively • Quantity vs. quality • Your profile is not your resume - Tell your story - Why would I want to connect with you? Building Your Presence 6 and Your Network

Using LinkedIn Effectively • Quantity vs. quality • Your profile is not your resume - Tell your story - Why would I want to connect with you? • Build your reputation - Ask for and give recommendations - Answer questions - Participate in group discussions Building Your Presence 6 and Your Network

Dos, Don’ts and Gotchas Building Your Presence 7 and Your Network

Dos, Don’ts and Gotchas • Dos - Give more than you take - Participate - Be selective about your connections - “Humanize” your profile - Update frequently - Promote your network externally Building Your Presence 7 and Your Network

Dos, Don’ts and Gotchas • Don’ts - Lead with a sales pitch - Expect to attract business right away - Post anything your mother wouldn’t approve of - Think your information is personal - Be a perpetual wallflower Building Your Presence 8 and Your Network

Dos, Don’ts and Gotchas • Gotchas - Limit to the number of invitations - Cap on LinkedIn network size - IDK’s can suspend your account - Group membership is limited to 50 Building Your Presence 9 and Your Network

Make Sure We Connect • Where you’ll find me - www.linkedin.com/in/bradhanks - http://tinyurl.com/BradFB - www.twitter.com/bradhanks - http://tinyurl.com/BradPlaxo - http://tinyurl.com/BradEcademy Building Your Presence 10 and Your Network

Thank You! Building Your Presence 11 and Your Network

Thank You! www.BradHanksSeminars.com Building Your Presence 11 and Your Network

Linked In 101 Building Your Presence

by Brad Hanks

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