Building Your Presence
  and Your Network
Building Your Presence
                         2
  and Your Network
What Is LinkedIn?




Building Your Presence
                                 2
  and Your Network
What Is LinkedIn?
      • A social network
                   -     Community of people connected online
                 ...
What Is LinkedIn?
      • A social network
                   -     Community of people connected online
                 ...
Building Your Presence
                         3
  and Your Network
Why LinkedIn?




Building Your Presence
                               3
  and Your Network
Why LinkedIn?
      • Social networking is where people are
                   - 500 million globally
                   -...
Why LinkedIn?
      • Social networking is where people are
                   - 500 million globally
                   -...
Why LinkedIn?




Building Your Presence
                               4
  and Your Network
Why LinkedIn?
      • Create referral networks




Building Your Presence
                               4
  and Your Netw...
Why LinkedIn?
      • Create referral networks
      • Connect with past clients




Building Your Presence
              ...
Why LinkedIn?
      • Create referral networks
      • Connect with past clients
      • Prospect for new clients
        ...
Why LinkedIn?
      • Create referral networks
      • Connect with past clients
      • Prospect for new clients
        ...
Why LinkedIn?
      • Create referral networks
      • Connect with past clients
      • Prospect for new clients
        ...
Building Your Presence
                         5
  and Your Network
How Do I Get Started?




Building Your Presence
                            5
  and Your Network
How Do I Get Started?
      • Go to www.linkedin.com
                   - Set up free profile
                   - Start s...
How Do I Get Started?
      • Go to www.linkedin.com
                   - Set up free profile
                   - Start s...
How Do I Get Started?
      • Go to www.linkedin.com
                   - Set up free profile
                   - Start s...
How Do I Get Started?
      • Go to www.linkedin.com
                   - Set up free profile
                   - Start s...
How Do I Get Started?
      • Go to www.linkedin.com
                   - Set up free profile
                   - Start s...
Building Your Presence
                         6
  and Your Network
Using LinkedIn Effectively




Building Your Presence
                         6
  and Your Network
Using LinkedIn Effectively
      • Quantity vs. quality




Building Your Presence
                          6
  and Your ...
Using LinkedIn Effectively
      • Quantity vs. quality
      • Your profile is not your resume
                   - Tell ...
Using LinkedIn Effectively
      • Quantity vs. quality
      • Your profile is not your resume
                   - Tell ...
Building Your Presence
                         7
  and Your Network
Dos, Don’ts and Gotchas




Building Your Presence
                         7
  and Your Network
Dos, Don’ts and Gotchas
      • Dos
                   - Give more than you take
                   - Participate
        ...
Dos, Don’ts and Gotchas




Building Your Presence
                         8
  and Your Network
Dos, Don’ts and Gotchas
      • Don’ts
                   - Lead with a sales pitch
                   - Expect to attract...
Dos, Don’ts and Gotchas




Building Your Presence
                         9
  and Your Network
Dos, Don’ts and Gotchas
      • Gotchas
                   -     Limit to the number of invitations
                   -  ...
Building Your Presence
                         10
  and Your Network
Make Sure We Connect
      • Where you’ll find me
                         -   www.linkedin.com/in/bradhanks
             ...
Building Your Presence
                         11
  and Your Network
Thank You!




Building Your Presence
                             11
  and Your Network
Thank You!




                         www.BradHanksSeminars.com


Building Your Presence
                               ...
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Linked In 101 Building Your Presence

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Presented at the RE/MAX International Convention in Las Vegas on March 5, 2009.

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  • Linked In 101 Building Your Presence

    1. 1. Building Your Presence and Your Network
    2. 2. Building Your Presence 2 and Your Network
    3. 3. What Is LinkedIn? Building Your Presence 2 and Your Network
    4. 4. What Is LinkedIn? • A social network - Community of people connected online - Enables resource sharing, collaboration - Utilize other’s connections - Different social networks have different cultures, “personalities” Building Your Presence 2 and Your Network
    5. 5. What Is LinkedIn? • A social network - Community of people connected online - Enables resource sharing, collaboration - Utilize other’s connections - Different social networks have different cultures, “personalities” • Caters to professionals - LinkedIn is strictly business Building Your Presence 2 and Your Network
    6. 6. Building Your Presence 3 and Your Network
    7. 7. Why LinkedIn? Building Your Presence 3 and Your Network
    8. 8. Why LinkedIn? • Social networking is where people are - 500 million globally - It’s where business will be done Building Your Presence 3 and Your Network
    9. 9. Why LinkedIn? • Social networking is where people are - 500 million globally - It’s where business will be done • LinkedIn has the target audience we want: - Users - 36 million - Age - 40 years old - Career tenure - 10+ years - Household income - $109,000 - Decision makers - 43% Building Your Presence 3 and Your Network
    10. 10. Why LinkedIn? Building Your Presence 4 and Your Network
    11. 11. Why LinkedIn? • Create referral networks Building Your Presence 4 and Your Network
    12. 12. Why LinkedIn? • Create referral networks • Connect with past clients Building Your Presence 4 and Your Network
    13. 13. Why LinkedIn? • Create referral networks • Connect with past clients • Prospect for new clients - Target industries, markets, individuals Building Your Presence 4 and Your Network
    14. 14. Why LinkedIn? • Create referral networks • Connect with past clients • Prospect for new clients - Target industries, markets, individuals • Market your: - Properties, services, company Building Your Presence 4 and Your Network
    15. 15. Why LinkedIn? • Create referral networks • Connect with past clients • Prospect for new clients - Target industries, markets, individuals • Market your: - Properties, services, company • Expand your web presence Building Your Presence 4 and Your Network
    16. 16. Building Your Presence 5 and Your Network
    17. 17. How Do I Get Started? Building Your Presence 5 and Your Network
    18. 18. How Do I Get Started? • Go to www.linkedin.com - Set up free profile - Start searching for those you know - Connect with S.C. networkers Building Your Presence 5 and Your Network
    19. 19. How Do I Get Started? • Go to www.linkedin.com - Set up free profile - Start searching for those you know - Connect with S.C. networkers • Lurk and learn Building Your Presence 5 and Your Network
    20. 20. How Do I Get Started? • Go to www.linkedin.com - Set up free profile - Start searching for those you know - Connect with S.C. networkers • Lurk and learn • Build your profile out Building Your Presence 5 and Your Network
    21. 21. How Do I Get Started? • Go to www.linkedin.com - Set up free profile - Start searching for those you know - Connect with S.C. networkers • Lurk and learn • Build your profile out • Join and create groups Building Your Presence 5 and Your Network
    22. 22. How Do I Get Started? • Go to www.linkedin.com - Set up free profile - Start searching for those you know - Connect with S.C. networkers • Lurk and learn • Build your profile out • Join and create groups • Answer and ask questions Building Your Presence 5 and Your Network
    23. 23. Building Your Presence 6 and Your Network
    24. 24. Using LinkedIn Effectively Building Your Presence 6 and Your Network
    25. 25. Using LinkedIn Effectively • Quantity vs. quality Building Your Presence 6 and Your Network
    26. 26. Using LinkedIn Effectively • Quantity vs. quality • Your profile is not your resume - Tell your story - Why would I want to connect with you? Building Your Presence 6 and Your Network
    27. 27. Using LinkedIn Effectively • Quantity vs. quality • Your profile is not your resume - Tell your story - Why would I want to connect with you? • Build your reputation - Ask for and give recommendations - Answer questions - Participate in group discussions Building Your Presence 6 and Your Network
    28. 28. Building Your Presence 7 and Your Network
    29. 29. Dos, Don’ts and Gotchas Building Your Presence 7 and Your Network
    30. 30. Dos, Don’ts and Gotchas • Dos - Give more than you take - Participate - Be selective about your connections - “Humanize” your profile - Update frequently - Promote your network externally Building Your Presence 7 and Your Network
    31. 31. Dos, Don’ts and Gotchas Building Your Presence 8 and Your Network
    32. 32. Dos, Don’ts and Gotchas • Don’ts - Lead with a sales pitch - Expect to attract business right away - Post anything your mother wouldn’t approve of - Think your information is personal - Be a perpetual wallflower Building Your Presence 8 and Your Network
    33. 33. Dos, Don’ts and Gotchas Building Your Presence 9 and Your Network
    34. 34. Dos, Don’ts and Gotchas • Gotchas - Limit to the number of invitations - Cap on LinkedIn network size - IDK’s can suspend your account - Group membership is limited to 50 Building Your Presence 9 and Your Network
    35. 35. Building Your Presence 10 and Your Network
    36. 36. Make Sure We Connect • Where you’ll find me - www.linkedin.com/in/bradhanks - http://tinyurl.com/BradFB - www.twitter.com/bradhanks - http://tinyurl.com/BradPlaxo - http://tinyurl.com/BradEcademy Building Your Presence 10 and Your Network
    37. 37. Building Your Presence 11 and Your Network
    38. 38. Thank You! Building Your Presence 11 and Your Network
    39. 39. Thank You! www.BradHanksSeminars.com Building Your Presence 11 and Your Network

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