Facebook Pages: Creating, Tweaking & Growing


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In this fast-paced 1 hour webinar, Brad Hanks, CEO of Connecting People With Success offers up tips to creating your Facebook official page, including the right title, keywords and tools to ensure your page is found and liked. Brad talks about techniques to enhance your Facebook SEO (search engine optimization), and how to manage your page in under 10 minutes per day. He also shows you how some of the most progressive business users are using their pages to capture business and make money!

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Facebook Pages: Creating, Tweaking & Growing

  1. 1. Facebook Pages:<br />Creating<br />Growing<br />Tweaking<br />
  2. 2. No Matter What You Call Them…<br />Fan Page…<br />Business Page…<br />Official Page<br />This is the place where you promote your business…<br />2<br />Facebook Pages<br />www.ConnectingPeopleWithSuccess.com<br />
  3. 3. on your personal page!<br />3<br />Facebook Pages<br />www.ConnectingPeopleWithSuccess.com<br />NOT<br />
  4. 4. Facebook Terms of Service<br />Statement of Rights and Responsibilities<br />Registration and Account Security<br />You will not create more than one personal profile<br />You will not use your personal profile for your own commercial gain*<br /><ul><li>April 22, 2010</li></ul>http://budurl.com/readthefbtos<br />4<br />Facebook Pages<br />www.ConnectingPeopleWithSuccess.com<br />
  5. 5. Creating<br />5<br />Facebook Pages<br />www.ConnectingPeopleWithSuccess.com<br />
  6. 6. Finding Your Way<br />If you’ve never created a page before, you’ll have to hunt and peck around Facebook to find how to create a page<br />Or…<br />6<br />Facebook Pages<br />www.ConnectingPeopleWithSuccess.com<br />
  7. 7. Finding Your Way<br />7<br />Facebook Pages<br />www.ConnectingPeopleWithSuccess.com<br />
  8. 8. Creating Your Page<br />8<br />Facebook Pages<br />www.ConnectingPeopleWithSuccess.com<br />
  9. 9. Creating Your Page<br />9<br />Facebook Pages<br />www.ConnectingPeopleWithSuccess.com<br />
  10. 10. 10<br />Facebook Pages<br />www.ConnectingPeopleWithSuccess.com<br />Creating Your Page<br />
  11. 11. Naming Your Page<br />11<br />Facebook Pages<br />www.ConnectingPeopleWithSuccess.com<br />
  12. 12. Editing Your Page<br />12<br />Facebook Pages<br />www.ConnectingPeopleWithSuccess.com<br />
  13. 13. Finishing Your Page<br />13<br />Facebook Pages<br />www.ConnectingPeopleWithSuccess.com<br />
  14. 14. Tweaking<br />14<br />Facebook Pages<br />www.ConnectingPeopleWithSuccess.com<br />
  15. 15. Tweak Your Page<br />There are millions of pages on Facebook<br />Many devoted to interests, hobbies & causes<br />Explosion of business pages<br />How do you make yours standout?<br />How do you increase your FBSEO?<br />Keyword density (info box and page)<br />Links and applications<br />Page customization<br />www.ConnectingPeopleWithSuccess.com<br />Facebook Pages<br />15<br />
  16. 16. Tweak Your Page<br />16<br />Facebook Pages<br />www.ConnectingPeopleWithSuccess.com<br />
  17. 17. Tweak Your Page<br />17<br />Facebook Pages<br />www.ConnectingPeopleWithSuccess.com<br />
  18. 18. Tweak Your Page<br />18<br />Facebook Pages<br />www.ConnectingPeopleWithSuccess.com<br />
  19. 19. Tweak Your Page<br />19<br />Facebook Pages<br />www.ConnectingPeopleWithSuccess.com<br />
  20. 20. Tweak Your Page<br />20<br />Facebook Pages<br />www.ConnectingPeopleWithSuccess.com<br />
  21. 21. Tweak Your Page<br />21<br />Facebook Pages<br />www.ConnectingPeopleWithSuccess.com<br />
  22. 22. Growing<br />22<br />Facebook Pages<br />www.ConnectingPeopleWithSuccess.com<br />
  23. 23. Growing Your Page<br />23<br />Facebook Pages<br />www.ConnectingPeopleWithSuccess.com<br />
  24. 24. Growing Your Page<br />24<br />Facebook Pages<br />www.ConnectingPeopleWithSuccess.com<br />
  25. 25. Growing Your Page<br />25<br />Facebook Pages<br />www.ConnectingPeopleWithSuccess.com<br />
  26. 26. Growing Your Page<br />26<br />Facebook Pages<br />www.ConnectingPeopleWithSuccess.com<br />
  27. 27. Growing Your Page<br />27<br />Facebook Pages<br />www.ConnectingPeopleWithSuccess.com<br />
  28. 28. Growing Your Page<br />28<br />Facebook Pages<br />www.ConnectingPeopleWithSuccess.com<br />
  29. 29. Growing Your Page<br />29<br />Facebook Pages<br />www.ConnectingPeopleWithSuccess.com<br />The value proposition of your page<br />Why is someone going to like your page?<br />Is it because of you?<br />There needs to be value in what you offer<br />Good information, wit, resources, perspective, dynamic content, industry news, market trends<br />How do you know if you’re offering value?<br />You should be measuring your links’ click through rate<br />Measuring the level of engagement<br />Be strategic about your posts<br />Think keywords (location, topics, news, etc.)<br />
  30. 30. Growing Your Page<br />30<br />Facebook Pages<br />www.ConnectingPeopleWithSuccess.com<br />Cross promoting your page<br />Does your website or blog site promote your page?<br />Are you tweeting about your page or your posts?<br />Is it part of your email signature? Voice mail message? Fax cover sheet?<br />Your Facebook page can take the place of a personal web site<br />Can be easier to maintain<br />Nearly all the functionality of a traditional website<br />And probably more reach<br />
  31. 31. Build Your Business With CPWS<br />Social media training<br />Live, webinar and on demand<br />Hands-on workshops<br />All aspects of social media<br />Blogging<br />Social networking<br />Micro-blogging<br />Sharing / bookmarking<br />Risk management<br />www.ConnectingPeopleWithSuccess.com<br />Facebook Pages<br />31<br />
  32. 32. Coaching & consulting<br />Strategy development and implementation<br />Network building<br />Brand marketing & management<br />Developing policies & procedures<br />Profile branding & enhancement<br />www.ConnectingPeopleWithSuccess.com<br />Facebook Pages<br />32<br />Build Your Business With CPWS<br />
  33. 33. For More Information…<br />www.ConnectingPeopleWithSuccess.com<br />Facebook Pages<br />33<br />On how you can use social media as a secret weapon in your business, or to inquire about our profile branding packages*, send an email to:<br />info@ConnectingPeopleWithSuccess.com<br />
  34. 34. Q & A<br />www.ConnectingPeopleWithSuccess.com<br />Facebook Pages<br />34<br />
  35. 35. www.ConnectingPeopleWithSuccess.com<br />Facebook Pages<br />35<br />Thank You!<br />www.ConnectingPeopleWithSuccess.com<br />303.814.3480<br />Brad@ConnectingPeopleWithSuccess.com<br />Brad Hanks<br />Chief Evangelical Officer<br />Connecting People With Success<br />