User Research

1,264 views
1,130 views

Published on

This is a presentation I give to my students to explain the importance and reasons behind User Research as part of User Experience Design. The presentation also shows many examples of practical research methods they can preform as part of their design process via IDEOs popular Method Cards.

Published in: Design, Technology, Education
0 Comments
6 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,264
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
0
Comments
0
Likes
6
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • User Research

    1. 1. UserResearchUser Experience
    2. 2. Try it yourself Thinking like an Anthropologist
    3. 3. So how do we get to know our users?• How do we ground design in human action? • By researching and identifying frustrations/ needs/wants/aspirations/hopes/wishes/fears...• By asking and observing people we can develop opportunities for: • Technological improvement • Advancing human welfare • Inducing consumerism • Developing sustainable ways of life
    4. 4. What questions can we answer?• What wants concerning X do people have?• Where in work and life do people encounter friction?• What needs do people of system X have?• How do people use system X? Are any of these uses expected?• What workarounds do people employ when using system X?• Bottom line: Get close to people and exploit your understanding of them
    5. 5. Three general points• Users of systems are often the first to generate new innovations therefore we need to be studying users• However, most often users can’t tell you what they need • But in a dialog with a designer/user researcher needs can be surfaced • Envisioning possibilities and grounding ideas in empirical work go hand in hand
    6. 6. How can we gather information frompeople? Say Explicit What people are able to express in words, but Think only what they want us to hear. Do Observable Watching what people do and seeing what they Use use provides us with observable information Know Tacit and Latent Feel Knowledge that can’t readily be expresses in words, that can reveal latent needs. Dream
    7. 7. Try it yourself IDEO Method Cards Tools for keeping people at the center of the design process.
    8. 8. Four ways to know users Ask Look Learn Try Observe people to Enlist people’s Analyze the Create simulations discover what they participation to information you’ve to help empathize do rather than elicit information collected to with people and to what they say they relevant to your identify patterns evaluate proposed do. project. and insights. designs.
    9. 9. Ask them how to help• Word-concept association • Collage• Un-focus group • Cultural probes• Camera journal • Draw the experience• Cognitive maps • Foreign Correspondents• Survey and questionnaires • Narration• Card sort • Extreme user interviews• Conceptual landscape • Five whys Ask Enlist people’s participation to elicit information relevant to your project.
    10. 10. Ask them how to help
    11. 11. Ask them how to help
    12. 12. Four ways to know users Ask Look Learn Try Observe people to Enlist people’s Analyze the Create simulations discover what they participation to information you’ve to help empathize do rather than elicit information collected to with people and to what they say they relevant to your identify patterns evaluate proposed do. project. and insights. designs.
    13. 13. Look at what they do• Personal inventory • behavioral mapping• rapid ethnography • shadowing• fly on the wall • a day in the life• guided tours • social network mapping• still-photo survey • time-lapse video• behavioral archeology Look Observe people to discover what they do rather than what they say they do.
    14. 14. Look at what they do
    15. 15. Look at what they do
    16. 16. Four ways to know users Ask Look Learn Try Observe people to Enlist people’s Analyze the Create simulations discover what they participation to information you’ve to help empathize do rather than elicit information collected to with people and to what they say they relevant to your identify patterns evaluate proposed do. project. and insights. designs.
    17. 17. Learn from the data you gather• Flow analysis • Competitive product survey• Error analysis • Activity analysis• Long range forecast • Anthropometric analysis• Historical analysis • Secondary Research• Cognitive task analysis • Affinity Diagrams• Character profiles• Cross cultural comparisons Learn Analyze the information you’ve collected to identify patterns and insights.
    18. 18. Learn from the data you gather
    19. 19. Learn from the data you gather
    20. 20. Four ways to know users Ask Look Learn Try Observe people to Enlist people’s Analyze the Create simulations discover what they participation to information you’ve to help empathize do rather than elicit information collected to with people and to what they say they relevant to your identify patterns evaluate proposed do. project. and insights. designs.
    21. 21. Try it yourself• Paper prototyping • Role playing• Predict next years headlines • Scenarios• Experience prototyping • Scale Modeling• Informance • Be your customer• Scenario testing • Empathy tools• Try it yourself • Bodystorming• Quick and dirty prototyping • Behavior sampling Try Create simulations to help empathize with people and to evaluate proposed designs.
    22. 22. Try it yourself
    23. 23. Try it yourself
    24. 24. TriangulationWhy is triangulation so important? • All methods have their strengths and weaknesses • Users and problems are all unique • Some users respond better to certain approaches • Some problems have different needs
    25. 25. Make a plan1. Have goals and a plan To make progress, what information is needed and from whom?2. Triangulate methods Example: field work + interview + survey3. Informed consent (fair treatment of subjects) Concerns: coercion, lack of authorization, etc.4. Pilot studies Debug methods before use
    26. 26. Data recoding approaches1. Notes2. Notes + still camera3. Notes + audio4. Notes + audio + still camera5. Video When is it appropriate to use each?
    27. 27. ThankYou! 510.813.1398 brad.gerstein@gmail.com @iambradgerstein be.net/iambradgerstein linkedin.com/in/gersteinb

    ×