Web 2.0
and Your Bank
Brad Garland
------------------------------------
brad@thegarlandgroup.net The Garland Group

What we offer:
- FFIEC Technology Audits
- Risk Assessments
- Penetration Testing
- Social Engineering
- Policy/Procedure Consulting
- Core System Selections
The Garland Group

The Garland Group

The Garland Group

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The Garland Group

2052 President of the US
I know...
No baby should
be this cute.
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The Garland Group

My Web
Identity
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It’s the new Web.
http://farm1.static.flickr.com/89/229774818_0ef20af4c6_b.jpg
...and you’d better be ready for it.
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Web 1.0 Web 2.0
Static Dynamic
One-way Multi-way
Reading Writing
News Conversations
Pull Push
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The Garland Group

“Web 2.0 is the network as platform, spanning all connected devices; Web 2.0
applications are those that make the most of the intrinsic advantages of that
platform: delivering software as a continually-updated service that gets better the
more people use it, consuming and remixing data from multiple sources, including
individual users, while providing their own data and services in a form that allows
remixing by others, creating network effects through an "architecture of
participation," and going beyond the page metaphor of Web 1.0 to deliver rich user
experiences.”
- Tim O’Reilly
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Connection
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Conversation
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Collaboration
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Web 2.0 Stats
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60 Million Blogs
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Over150,000 Podcasts
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Wikipedia
6 Million articles in more than 250 languages
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The Garland Group

Business Case?
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The Garland Group

The Garland Group

RSS
Really Simple Syndication
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The Garland Group

Web 2.0 in Banks
How can they work in a bank?
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Blogs
- Free
- Powerful
- Easy to Learn/Use
- Worldwide Distribution via RSS
- Search Engine Friendly
- Engages Customers!
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Blogs
Internal Uses
- Policy Changes
- Job openings
- Social Events
- Closings
- Suggestion Box
External Uses
- Connecting with your customers at a very low cost
- New Products you’re offering
- Notify customers of bank/ATM outages
- Feedback is a good thing!
- Cost-free marketing
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The Garland Group

“Now I know this is where the action is if you want to talk
to your customers directly -- and hear back from them.
Soon we'll add an audio version of the blog. That's how I'm
most comfortable: telling stories and listening.”
- Bill Marriott
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Podcasts
- Free to produce
- RSS Capable
- Worldwide Distribution
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Podcasts
Internal Uses
- Recording Training Events or Meetings
External Uses
- Offer a show for teaching financial responsibility
- Explanation of services?
- Audio Message from the CEO
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Wiki’s
Wiki’s
- Software = Free
- Full Access Control
- Audit Trail
- Fast and many people can use at the same time.
- Version Control (Email is not good version control)
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Wiki’s
Internal Uses
- Policy/Procedure Database
- Human Resource Forms
- Schedules
- Calendars
- Project Management
- ANYTHING!
External Uses
- Allow customers to come up with product offerings
- Details about application processes
- Bank Policies
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The Garland Group

Other revenue streams?
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Second Life
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Second Life
- 2.6 Million Avatars
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Second Life
- 2.6 Million Avatars
- Entirely sustainable virtual economy
The Garland Group

Second Life
- 2.6 Million Avatars
- Entirely sustainable virtual economy
- ~One Million Dollars US$ per DAY!!
The Garland Group

Second Life
- 2.6 Million Avatars
- Entirely sustainable virtual economy
- ~One Million Dollars US$ per DAY!!
- First Bank of Second Life?
The Garland Group

The Garland Group

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The Garland Group

Brad Garland
brad@thegarlandgroup.net
http://thegarlandgroup.net/blog
Picture Props:
http://feedicons.com/
http://flickr.com/photos/danimal0416/145053162/
http://flickr.com/photos/ecuaderno/279181312/
http://flickr.com/photos/johncharlton/314412901/
http://flickr.com/photos/grahamstanley/231635131/
The Garland Group