Next Generation Banking
From Generation Y’s Perspective
The Garland Group | SocialStratus

SocialStratus
The Garland Group | SocialStratus

Stats
The Garland Group | SocialStratus

1979 - 1997
Gen Y
The Garland Group | SocialStratus

70 million strong
The Garland Group | SocialStratus

$211 Billion Income
The Garland Group | SocialStratus

~$172 Billion a year
The Garland Group | SocialStratus

Heavy Influencers
The Garland Group | SocialStratus

Socially Conscious
The Garland Group | SocialStratus

1. Reduce the Drinking Age to 18! - 111,275
2. Legalize Same-Sex Marriage - 80,458
3. Americans for Alternative Energy - 69,465
4. Support a Woman's Right to Choose - 66,806
5. Support Stem Cell Research - 55,219
6. Abolish Abstinence Only Sex Education - 54,712
7. Government + Religion = Disaster - 47,949
8. AIDS / HIV research - 24,789
Top Facebook
9. Equal Rights for Gays - 24,013
Groups
10. Pro-Life - 22,409
The Garland Group | SocialStratus

What they are
• Resourceful • Praise Hungry
• Creative • Cocky/Arrogant
• Efficient • Self-centered
• Tech Savvy • Use to winning

Consumers
How do they consume?
The Garland Group | SocialStratus

24/7 Access
The Garland Group | SocialStratus

TV isn’t King anymore
The Garland Group | SocialStratus

You have 10 seconds, GO!
The Garland Group | SocialStratus

Ads = Ignored
The Garland Group | SocialStratus

Friends are what matter
The Garland Group | SocialStratus

Digital Natives
The Garland Group | SocialStratus

The Garland Group | SocialStratus

97% own a computer
94% own a cell phone
76% use Instant Messaging
75% of college students have a Facebook account
60% own a portable device such as an iPod
34% use websites as their primary source of news
The Garland Group | SocialStratus

Producers
What do they do for fun?
The Garland Group | SocialStratus

•Blogging User Generated Content
•Videos
•Networking
•Mobile
•Music
•Branders
The Garland Group | SocialStratus

Recruiting
How do we find this generation?
The Garland Group | SocialStratus

Don’t be a lemonade stand.
Recruit like a football coach.
The Garland Group | SocialStratus

The Garland Group | SocialStratus

Google them!
The Garland Group | SocialStratus

Workplace
The Garland Group | SocialStratus

What they want
• Empowerment
• Flexible schedules
• Lots of perks
• Right to lifestyle
choice
• Life/Work Integration

• Coaching, not bossing
• Lots of feedback/praise
• Rewards
(not necessarily monetary)
• The job better be fun!
The Garland Group | SocialStratus

How do you get
their business?
The Garland Group | SocialStratus

• Listen
• Be authentic, transparent
• Don’t sell/spam them
• Offer better experiences
The Garland Group | SocialStratus

Thanks.
The Garland Group | SocialStratus