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Next Generation Banking with Generation Y
 

Next Generation Banking with Generation Y

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    Next Generation Banking with Generation Y Next Generation Banking with Generation Y Presentation Transcript

    • Next Generation Banking From Generation Y’s Perspective The Garland Group | SocialStratus
    • SocialStratus The Garland Group | SocialStratus
    • Stats The Garland Group | SocialStratus
    • 1979 - 1997 Gen Y The Garland Group | SocialStratus
    • 70 million strong The Garland Group | SocialStratus
    • $211 Billion Income The Garland Group | SocialStratus
    • ~$172 Billion a year The Garland Group | SocialStratus
    • Heavy Influencers The Garland Group | SocialStratus
    • Socially Conscious The Garland Group | SocialStratus
    • 1. Reduce the Drinking Age to 18! - 111,275 2. Legalize Same-Sex Marriage - 80,458 3. Americans for Alternative Energy - 69,465 4. Support a Woman's Right to Choose - 66,806 5. Support Stem Cell Research - 55,219 6. Abolish Abstinence Only Sex Education - 54,712 7. Government + Religion = Disaster - 47,949 8. AIDS / HIV research - 24,789 Top Facebook 9. Equal Rights for Gays - 24,013 Groups 10. Pro-Life - 22,409 The Garland Group | SocialStratus
    • What they are • Resourceful • Praise Hungry • Creative • Cocky/Arrogant • Efficient • Self-centered • Tech Savvy • Use to winning
    • Consumers How do they consume? The Garland Group | SocialStratus
    • 24/7 Access The Garland Group | SocialStratus
    • TV isn’t King anymore The Garland Group | SocialStratus
    • You have 10 seconds, GO! The Garland Group | SocialStratus
    • Ads = Ignored The Garland Group | SocialStratus
    • Friends are what matter The Garland Group | SocialStratus
    • Digital Natives The Garland Group | SocialStratus
    • The Garland Group | SocialStratus
    • 97% own a computer 94% own a cell phone 76% use Instant Messaging 75% of college students have a Facebook account 60% own a portable device such as an iPod 34% use websites as their primary source of news The Garland Group | SocialStratus
    • Producers What do they do for fun? The Garland Group | SocialStratus
    • •Blogging User Generated Content •Videos •Networking •Mobile •Music •Branders The Garland Group | SocialStratus
    • Recruiting How do we find this generation? The Garland Group | SocialStratus
    • Don’t be a lemonade stand. Recruit like a football coach. The Garland Group | SocialStratus
    • The Garland Group | SocialStratus
    • Google them! The Garland Group | SocialStratus
    • Workplace The Garland Group | SocialStratus
    • What they want • Empowerment • Flexible schedules • Lots of perks • Right to lifestyle choice • Life/Work Integration
    • • Coaching, not bossing • Lots of feedback/praise • Rewards (not necessarily monetary) • The job better be fun! The Garland Group | SocialStratus
    • How do you get their business? The Garland Group | SocialStratus
    • • Listen • Be authentic, transparent • Don’t sell/spam them • Offer better experiences The Garland Group | SocialStratus
    • Thanks. The Garland Group | SocialStratus