Community is King
The Garland Group | SocialStratus

SocialStratus
The Garland Group | SocialStratus

The Garland Group

What is the Web today?
The Garland Group | SocialStratus

News
Information
Mass Media
Advertising
Data
The Garland Group | SocialStratus

News Blogs
Information Wiki’s
Mass Media Video/Podcasts
Advertising Personal Reviews
Data Niche Content
The Garland Group | SocialStratus

The Garland Group | SocialStratus

The Long Tail
The Garland Group | SocialStratus

Today’s
Rockstar
The Garland Group | SocialStratus

Hi, I’m Geoff.

Geoff ’s Community is...
• Small (but not that small)
• Affinity for music & tech
• Passionate
• Willing to spend money

User Generated Politics

Social Networking Sites

The new AP

Old way to watch debates

The new way

Their Community is...
• Worldwide
• The little guy
• Information Hungry
• Small donations add up

Let’s talk about you!

Your Community is...
Financial Services folks want to:
• Be informed & inform
• Be educated & help
• Need legislative support
• Connect w/ like minded people

How do we start?

Getting Started
• What are your goals?
• What do your members
need?
• Listen & engage!

Words of Warning
• Email is not the answer
• It’s not about you!
• This is not an IT project
• Executive buy-in
• Patience

Q&A Brad Garland
brad@thegarlandgroup.net
thegarlandgroup.net
banktastic.com
The Garland Group | SocialStratus