Community Is King

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This is a presentation I did at a CCBA event in WV in October 2008.

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Community Is King

  1. 1. Community is King The Garland Group | SocialStratus
  2. 2. SocialStratus The Garland Group | SocialStratus
  3. 3. The Garland Group
  4. 4. What is the Web today? The Garland Group | SocialStratus
  5. 5. News Information Mass Media Advertising Data The Garland Group | SocialStratus
  6. 6. News Blogs Information Wiki’s Mass Media Video/Podcasts Advertising Personal Reviews Data Niche Content The Garland Group | SocialStratus
  7. 7. The Garland Group | SocialStratus
  8. 8. The Long Tail The Garland Group | SocialStratus
  9. 9. Today’s Rockstar The Garland Group | SocialStratus
  10. 10. Hi, I’m Geoff.
  11. 11. Geoff ’s Community is... • Small (but not that small) • Affinity for music & tech • Passionate • Willing to spend money
  12. 12. User Generated Politics
  13. 13. Social Networking Sites
  14. 14. The new AP
  15. 15. Old way to watch debates
  16. 16. The new way
  17. 17. Their Community is... • Worldwide • The little guy • Information Hungry • Small donations add up
  18. 18. Let’s talk about you!
  19. 19. Your Community is... Financial Services folks want to: • Be informed & inform • Be educated & help • Need legislative support • Connect w/ like minded people
  20. 20. How do we start?
  21. 21. Getting Started • What are your goals? • What do your members need? • Listen & engage!
  22. 22. Words of Warning • Email is not the answer • It’s not about you! • This is not an IT project • Executive buy-in • Patience
  23. 23. Q&A Brad Garland brad@thegarlandgroup.net thegarlandgroup.net banktastic.com The Garland Group | SocialStratus

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