Mobile UX
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  • 1. Mobile UX(my beliefs, thoughts andramblings)Tuesday, April 23, 13
  • 2. • Owner of Eccra Solutions, LLC.• 15 years experience in development/consulting• Specialize in Mobile Development• Focusing on Ruby on Rails,Appcelerator and PhoneGap• Member of the AppceleratorTitan Program &TCAD• Loves Indie Music, Food and the Reds• Twitter: @Eccra• URL: www.eccra.com• GitHub: bradenpowersWho am I?Tuesday, April 23, 13
  • 3. 1. Functionality2. Usability3. Content & Context4. Design5. Oh $#!%MY KEYSTO MOBILE UXTuesday, April 23, 13
  • 4. Functionality• Core Functionality-80/20 rule• Remember you are mobile-quick and fast• Use what the device gives you-barscanner• Offline features• Don’t go down the rabbit hole AliceTuesday, April 23, 13
  • 5. Usability• Know your audience and your user• Make sure they know how something works-Intuitive doesn’talways work• One hand or two? Reach• Outside or Inside,Active or Inactive• Sizing of Buttons and placement• Keep User Input to a minimum (depending on the app)Tuesday, April 23, 13
  • 6. Content & Context• Make content mobile friendly• Mix it up (multimedia)• Keep it short• Make it relevantTuesday, April 23, 13
  • 7. DESIGN• You are not sitting at your desk• Guide users through the app• How is the app going to be used• Don’t make the user think• Know your audience• Keep normal navigation patternsTuesday, April 23, 13
  • 8. OH $#!%• This HAS to be social-Why?• Cross Platform Considerations-Not Just Android vs. iOS• Breaking Conventions-MailBox,Tempo,Path• What is “Hip”• Marketing• Trust• Never sit in the backseat-DRIVE!!!!!!Tuesday, April 23, 13
  • 9. resouRces• Apple Store-Really• Web-UX Booth,TechCrunch(I know),RWW(I know, I know)• Twitter• MeetupsTuesday, April 23, 13