SMS Marketing Workshop
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SMS Marketing Workshop

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SMS Marketing Workshop SMS Marketing Workshop Presentation Transcript

  • Marketing WorkshopPlease switch your phone ON and silentTEXT ‘START’ TO0459 333 444
  • Marketing WorkshopGot questions on the fly?TEXT NAME [FIRSTNAME] [LASTNAME] TO0457 333 222TO JOIN OUR WORKSHOP GROUP CHAT
  • Marketing WorkshopWhy SMS Marketing?LEAD GENERATIONDIRECT COMMUNICATIONIMMEDIACY
  • Marketing WorkshopSMS vs APPS?DEVICE AGNOSTICNO TECHNICAL BARRIERSSIMPLE MECHANIC
  • Marketing Workshop Australia has the highest smartphone penetration in the world at 50%Source: Australian Mobile Smartphone Consumer Study 2011
  • Marketing Workshop Of100 people who find your offer. 50 have a smartphone 21 have Android 18 have iPhone 10 download an app 100 will have SMSKantar’s ComTech WorldPanel
  • Marketing Workshop Win an IPAD! TEXT ‘IPAD’ to 0459 333 444 to enter the draw. Winner will be randomly selected by our randomiser and given at a later date.* y entering this draw you agree to receive further messages from Brad Down opt-out at any time by texting STOP to 0459 333 444. B
  • Marketing WorkshopWin an IPAD! Enter the draw SCAN THIS Can my phone scan? Do I have scanner app? Which scanner? Download & Install Scan Open browser Load page Enter entry info
  • Marketing WorkshopLead GenerationKEYWORDSWEB FORMIMPLIED CONSENT
  • Marketing WorkshopLongcode - $0 setup0459 333 4448 digit shortcode - $1500 setup19 333 4446 digit shortcode - $15000 setup13 33 44
  • Marketing WorkshopComplianceMessages cost 55c. Info call 1300 333 444.By texting in you agree to receive further offers from us.
  • Marketing WorkshopConsent“ ermission is like dating. You don’t start P by asking for the sale at first impression. You earn the right, over time, bit by bit.”Seth Godin
  • Marketing WorkshopEfective InboundCOUPONSFORWARDSLINKS
  • Marketing WorkshopText for couponTEXT ‘COUPON’ TO0459 333 444
  • Marketing Workshop Hi, thanks for texting in for the Burst SMS coupon. Use the link to get your $50 worth of SMS Credit http://lnks.to/burst20
  • Marketing WorkshopText for instant winTEXT ‘INSTANT’ TO0459 333 444
  • Marketing Workshop Congratulations, you are a Burst SMS instant winner. You have won $20 worth of SMS credit. Use the link to collect your prize. http://lnks.to/burst50
  • Marketing WorkshopText for info and forwardTEXT ‘INFO’ AND YOUR NAME TO0459 333 444
  • Marketing Workshop Thanks for enquiring about Burst SMS. Here is a link to some more information. A sales rep will be in touch to discuss your solution. http://lnks.to/burstinfo
  • Marketing WorkshopText for rich mediaTEXT ‘COOL’ TO0459 333 444
  • Marketing Workshop Check out these cool ways to link from SMS to rich media. http://lnks.to/map http://lnks.to/video http://lnks.to/image http://lnks.to/app
  • Marketing WorkshopEfective OutboundSEGMENTATIONQUALIFICATIONCOMPLIANCE
  • Marketing WorkshopMessaging typesALERTSDEALS/OFFERSINFORMATIONREMINDERS
  • Marketing Workshop Hi [firstname], you recently enquired about Burst SMS. How about an exclusive starter package? 5000 SMS and 3 mths longcode. $99 Save 80%! Like us on Facebook to collect. http://lnks.to/facebook Opt-out Reply STOP
  • Marketing WorkshopMythsSMS IS DEADSMS IS EXPENSIVESMS IS UNRELIABLESMS IS SPAM
  • Marketing WorkshopBrad DownHEAD OF INNOVATIONBURST SMS0438 333 061brad@burstsms.com