Social Media Is Here To Stay

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Presented February 13, 2010 at the TASB Winter Governance & Legal Seminar.

Presented February 13, 2010 at the TASB Winter Governance & Legal Seminar.

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Transcript

  • 1. SOCIAL MEDIA IS HERE TO STAY! Brad Domitrovich PR Zealot, Speaker, Educator Texas School Public Relations Association
  • 2. Some Interesting Statistics 150,000,000 adults in the United States use the Internet on a daily basis. 57,000,000 adults in the United States read blogs on a daily basis. 12,000,000 adults in the United States keep or maintain a blog.
  • 3. 2008 Presidential Election 55% of the entire United States adult population went online in 2008 to get involved in the political process or to get news and information about the election.
  • 4. 45% of employers use social networking sites to research job candidates! ★ 53% not hired - posting provocative or inappropriate content or photos. ★ 44% not hired - posting content about drinking or using drugs. ★ 35% not hired - bad mouthed their employer or co- workers on-line. ★ 14% not hired - for using emoticons ( ) or text language (gr8).
  • 5. What is Social Media? A social trend in which people use technologies to get the things they need from each other rather than traditional institutions.
  • 6. What is Social Media? A social trend in which people use technologies to get the things they need from each other rather than traditional institutions.
  • 7. What is Social Media? A social trend in which people use technologies to get the things they need from each other rather than traditional institutions.
  • 8. What is Social Media? A social trend in which people use technologies to get the things they need from each other rather than traditional institutions.
  • 9. What is Social Media? A social trend in which people use technologies to get the things they need from each other rather than traditional institutions.
  • 10. What is Social Media? A social trend in which people use technologies to get the things they need from each other rather than traditional institutions.
  • 11. Some Recent Headlines Teacher disciplined for Facebook postings. Schoolteacher suspended for Facebook gun photo. Young teachers go wild on the web. MySpace leads police to murder suspect.
  • 12. How are kids using this stuff?
  • 13. How are kids using this stuff?
  • 14. How are teachers using this stuff?
  • 15. How are teachers using this stuff?
  • 16. Traditional PR Institutions Press Releases Printed Newsletters Broadcast - TV/Radio Websites E-Newsletters/E-Newsblasts All In-Person Stuff
  • 17. Social Media Technologies Interactive Network (MySpace) Interactive Network (Facebook) Photo Sharing (Flickr) Video Sharing (YouTube) Journal Publishing (Blogger)
  • 18. Social Media Technologies Networking Tools (Linkedin) Presentation Sharing (SlideShare) Journal Publishing (Blogger) Scrapbook Publishing (tumblr.) Communication Service (twitter)
  • 19. What most districts think about social media! It stinks! A way for teachers to get into trouble! A way for citizens to create anti-blogs!
  • 20. Fear Kills Social Media Efforts Fear of Losing Control Fear of Negative Feedback Fear of Legal Repercussions Fear of Change
  • 21. The Scary Part for School Districts ... Social Media forces you to share control with your publics.
  • 22. The Not So Scary Part for School Districts ... Social Media can help you build and maintain relationships with your publics.
  • 23. How social media can help school districts! Stand out in the crowd! Share news with more people! Build relationships!
  • 24. CONFUSED?
  • 25. Linked-In strengthens and extends your existing network of trusted contacts. Linked-In is a networking tool that helps you discover inside connections.
  • 26. SlideShare allows you to share your PowerPoint and Keynote Presentations. Share publicly or privately. Add audio to make a webinar.
  • 27. Blogger is a free blog publishing tool for easily sharing your thoughts with the world. Blogger makes it simple to post text, photos, and videos.
  • 28. If blogs are journals, tumblelogs are scrapbooks. Tumblelogs are slightly more structured blogs that make it faster and easier to post to.
  • 29. Twitter is a service for friends, family, and co-workers to stay connected through the exchange of quick answers.
  • 30. Facebook is a social utility that connects people with friends and others who work, study, and live around them.
  • 31. Are you in Cyberspace? WhosTalkin.com SocialMention.com Technorati.com
  • 32. Questions?
  • 33. Social Media Thought #1 Everything you write is a permanent record of your professionalism. Sister St. Catherine My 6th grade teacher at St. Kevin’s School
  • 34. Social Media Thought #2 Consider maintaining separate professional and personal sites with strict limits on personal information being made available to parents and students.
  • 35. Social Media Thought #3 Check personal sites regularly if the public has access to them. Even if you don't post inappropriate material, that doesn't mean your friends won't.
  • 36. Social Media Thought #4 Have a collective discussion as a district/campus to consider the implications of social media and settle on best practices.
  • 37. Social Media Thought #5 Think before you post. If you’re wondering “should I post this?” ... you probably shouldn’t! The world is your audience.