SASPRA Social Media Presentation

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This presentation was developed for the May 7, 2009 meeting of the TSPRA San Antonio Region at Southside ISD in San Antonio.

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SASPRA Social Media Presentation

  1. 1. SOCIAL MEDIA OVERVIEW FOR SCHOOL PR PROFESSIONALS Presented by Brad Domitrovich Shannon Grow Presented to TSPRA San Antonio May 7, 2009
  2. 2. What is Social Media? A social trend in which people use technologies to get the things they need from each other rather than traditional institutions. SG
  3. 3. Traditional Institutions Press Releases Printed Newsletters Broadcast - TV/Radio Websites E-Newsletters/E-Newsblasts All In-Person Stuff SG
  4. 4. Social Media Tools Networking Tools (Linkedin) Presentation Sharing (SlideShare) Journal Publishing (Blogger) Scrapbook Publishing (tumblr.) Communication Service (twitter) SG
  5. 5. Fear Kills Social Media Efforts Fear of Losing Control Fear of Negative Feedback Fear of Legal Repercussions Fear of Change SG
  6. 6. The Scary Part for PR People ... Social Media forces you to share control with your publics. SG
  7. 7. The Not So Scary Part for PR People ... Social Media can help you build and maintain relationships with your publics. SG
  8. 8. CONFUSED? BD
  9. 9. USING SOCIAL MEDIA E L S A U N L VS. O O S O R H E C P S BD
  10. 10. Linked-In strengthens and extends your existing network of trusted contacts. Linked-In is a networking tool that helps you discover inside connections. BD
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  13. 13. SlideShare allows you to share your PowerPoint and Keynote Presentations. Share publicly or privately. Add audio to make a webinar. BD
  14. 14. BD
  15. 15. Blogger is a free blog publishing tool for easily sharing your thoughts with the world. Blogger makes it simple to post text, photos, and videos. BD
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  18. 18. If blogs are journals, tumblelogs are scrapbooks. Tumblelogs are slightly more structured blogs that make it faster and easier to post to. BD
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  20. 20. Twitter is a service for friends, family, and co-workers to stay connected through the exchange of quick answers. BD
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  27. 27. TweetDeck is your personal browser for staying in touch with what’s happening now, connecting you with your contacts across Twitter, Facebook and more. BD
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  29. 29. Twhirl is a desktop client for social software such as Twitter, Friendfeed, etc. BD
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  31. 31. Social Media Tools Rules Think before you post. If you’re wondering “should I post this?” ... you probably shouldn’t! The world is your audience. BD
  32. 32. Questions? BD

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