• Like
Managing Social Media
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Managing Social Media

  • 263 views
Published

Presented to TASB Summer Leadership Institute June 12, 2009 in San Antonio and June 20, 2009 in Ft. Worth.

Presented to TASB Summer Leadership Institute June 12, 2009 in San Antonio and June 20, 2009 in Ft. Worth.

Published in Technology , News & Politics
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
263
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
8
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. MANAGING SOCIAL MEDIA BEFORE IT MANAGES YOU Brad Domitrovich Bandera Independent School District Texas School Public Relations Association
  • 2. Some Recent Headlines Teacher disciplined for Facebook postings. Schoolteacher suspended for Facebook gun photo. Young teachers go wild on the web. MySpace leads police to murder suspect.
  • 3. What is Social Media? A social trend in which people use technologies to get the things they need from each other rather than traditional institutions.
  • 4. Some Interesting Statistics 147,000,000 adults in the United States use the Internet on a daily basis. 57,000,000 adults in the United States read blogs on a daily basis. 12,000,000 adults in the United States keep or maintain a blog.
  • 5. 2008 Presidential Election 55% of the entire United States adult population went online in 2008 to get involved in the political process or to get news and information about the election.
  • 6. Traditional PR Institutions Press Releases Printed Newsletters Broadcast - TV/Radio Websites E-Newsletters/E-Newsblasts All In-Person Stuff
  • 7. Social Media Technologies Interactive Network (MySpace) Interactive Network (Facebook) Photo Sharing (Flickr) Video Sharing (YouTube) Journal Publishing (Blogger)
  • 8. Social Media Technologies Networking Tools (Linkedin) Presentation Sharing (SlideShare) Journal Publishing (Blogger) Scrapbook Publishing (tumblr.) Communication Service (twitter)
  • 9. Let’s talk about Social Media, Baby Boomers, Gen X, and Gen Y.
  • 10. Fear Kills Social Media Efforts Fear of Losing Control Fear of Negative Feedback Fear of Legal Repercussions Fear of Change
  • 11. The Scary Part for School Districts ... Social Media forces you to share control with your publics.
  • 12. The Not So Scary Part for School Districts ... Social Media can help you build and maintain relationships with your publics.
  • 13. What most districts think about social media! It stinks! A way for teachers to get into trouble! A way for citizens to create anti-blogs!
  • 14. How social media can help school districts! Stand out in the crowd! Share news with more people! Build relationships!
  • 15. D ? S E F U ON C
  • 16. USING SOCIAL MEDIA A L U SE ON VS. L S O O E R H P SC
  • 17. Linked-In strengthens and extends your existing network of trusted contacts. Linked-In is a networking tool that helps you discover inside connections.
  • 18. SlideShare allows you to share your PowerPoint and Keynote Presentations. Share publicly or privately. Add audio to make a webinar.
  • 19. Blogger is a free blog publishing tool for easily sharing your thoughts with the world. Blogger makes it simple to post text, photos, and videos.
  • 20. If blogs are journals, tumblelogs are scrapbooks. Tumblelogs are slightly more structured blogs that make it faster and easier to post to.
  • 21. Twitter is a service for friends, family, and co-workers to stay connected through the exchange of quick answers.
  • 22. Are you in Cyberspace? WhosTalkin.com SocialMention.com Technorati.com
  • 23. L D? T IL SE S U N F CO
  • 24. Social Media Thought #1 Everything you write is a permanent record of your professionalism. Sister St. Catherine - my 6th grade teacher
  • 25. Social Media Thought #2 Check personal sites regularly if the public has access to them. Even if you don't post inappropriate material, that doesn't mean your friends won't.
  • 26. Social Media Thought #3 Think before you post. If you’re wondering “should I post this?” ... you probably shouldn’t! The world is your audience.
  • 27. Questions?