Managing Social Media
Before It Manages You!
Brad Domitrovich

What is
Social Media?

A social trend in which
people use technologies
to get the things they need
from each other
rather than
traditional institutions.

A social trend in which
people use technologies
to get the things they need
from each other
rather than
traditional institutions.

A social trend in which
people use technologies
to get the things they need
from each other
rather than
traditional institutions.

A social trend in which
people use technologies
to get the things they need
from each other
rather than
traditional institutions.

A social trend in which
people use technologies
to get the things they need
from each other
rather than
traditional institutions.

The scary part for many is ...
Social Media forces you
to share control with
your publics.

The not so scary part is ...
Social Media can help you
build and maintain
relationships
with your publics.

Traditional Communication Tools
News Releases
Newsletters
Newspapers
Broadcast - TV/Radio
Static Websites
All In-Person Stuff

Traditional Communication Tools
LIMITED LIFE
Limited
Relationships

Cutting-Edge Communication Tools
Active Websites
Electronic Newsletters
Emergency/Bad Weather Alert
Automated Calling/Texting
Podcasts/Videocasts
Social Media Tools

Active Websites

Electronic Newsletters

Emergency/Bad Weather Alerts

Automated Calling/Texting

Podcasts/Videocasts

Social Media Tools
Wikipedia
My Space/Facebook
You Tube/TeacherTube
Slideshare
Tumblr
Blogspot
Plinky
Twitter

Social Media Tools Rules!
Think before you post!
Remember who can see what you post:
Your mother
Your students
Your community members
Your superintendent
A Channel 4 Troubleshooter

Wikipedia

MySpace/Facebook

YouTube/TeacherTube

Slideshare

Tumblr.

Tumblr.

Blogspot

Plinky

twitter

twitter

Pros and Cons of Social Media
Unlimited Relationships
Gen X and Gen Y Moms
Positive Experiences
Negative Experiences
Blogging Policy for Employees
Emergency Situations

Questions?