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Effective Communication   It Takes A Plan
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Effective Communication It Takes A Plan

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Presented on October 2, 2009 at the TASA/TASB Convention in Houston with Candace Ahlfinger, APR.

Presented on October 2, 2009 at the TASA/TASB Convention in Houston with Candace Ahlfinger, APR.

Published in: Technology, Business

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  • 1. • Tax Rates • Bond Elections • Crisis Situations • Everyday good news • and more …
  • 2. • It is if … you develop a goal for your district’s communications. • It is if … you develop objectives each year that measure your success or failure. • It is if … you say everything multiple times and in multiple ways.
  • 3. SCHOOL DISTRICT GOALS COMMUNICATION GOALS
  • 4. •  The list of target audiences •  Strategies •  Tactics •  Activities •  Evaluation •  Materials •  Budget Items •  Timetable and task list
  • 5. Students (Future Taxpayers) Staff (Taxpayers) Businesses & Community (Taxpayers) Parents (Taxpayers) Administration (Taxpayers) Board Members (Taxpayers) Know your audience and the filters between you and them
  • 6. • Inform • Instruct • Inspire • Encourage • Influence
  • 7. •  Individual conversations •  Personalized notes and letters •  Community/Parent forums •  Staff meetings •  Print Newsletters •  Newspapers •  Broadcast Radio/Television •  Cable Television
  • 8. •  E-mail •  Electronic Newsletters •  Website •  Podcasts/Videocasts •  Social Media •  Telephone Callout Systems
  • 9. •  Language •  Age •  Culture •  Socioeconomics •  Listener vs. Reader (Visual vs. Verbal) •  Education •  Computer Literacy •  Media
  • 10. •  Surveys •  Conversations •  Bond and tax rate elections •  Focus groups •  Number of participants •  It depends on what you are measuring!
  • 11. •  Never forget who your public is. •  You can try to communicate with everyone – but not everyone will hear your message. •  Be prepared to change your strategies when something isn’t working. •  Never lie to the media.
  • 12. •  Remember – all feedback is positive. •  Put yourself in the other person’s shoes. •  The best communication is built on relationships. •  Remember the power of influence. •  One message does not fit all.
  • 13. SCHOOL DISTRICT GOALS COMMUNICATION GOALS
  • 14. SCHOOL DISTRICT GOALS COMMUNICATION GOALS
  • 15. SCHOOL DISTRICT GOALS COMMUNICATION GOALS
  • 16. SCHOOL DISTRICT GOALS COMMUNICATION GOALS