20 Tips for a One Man/Woman PR Office
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20 Tips for a One Man/Woman PR Office

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Presented at the 2012 Texas School Public Relations Association Annual Conference.

Presented at the 2012 Texas School Public Relations Association Annual Conference.

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20 Tips for a One Man/Woman PR Office 20 Tips for a One Man/Woman PR Office Presentation Transcript

  • “20 Tips for a One Man/Woman PR Office” presented at TSPRA Annual Conference February 14, 2012
  • 20 Tips for a One Man/Woman PR Office I can do it ... so can you!
  • BRAD DOMITROVICH PR Zealot, Speaker, Educator Georgetown Independent School District Director of School and Community Relations Texas School Public Relations Association Past President 2008-2009 office web and blog(512) 943-1890 www.domitrovich.com cell twitter(830) 688-9912 @braddomitrovich
  • If you would like a copy of this slide deck: www.SlideShare.net/BradDomitrovich
  • 1 Make sure you have the support of the boss.
  • 2 Never assume that the Board knows exactly what you do.
  • 3 Define your district’s public relation needs.
  • 4 Become a district leader in customer service.
  • 5 Always have campus secretaries on your side.
  • 6 Become an advisor and confidant to others.
  • 7 Build a trust relationship with all media outlets.
  • 8 Help reporters out. (the school business is not easy to understand)
  • 9 Always prepare before going on camera.
  • 10 Keep some quotes on file.
  • 11 Never lie to the media.
  • 12 Never say “no comment”.
  • 13 Yell at your computer, not at real people.
  • 14 Don’t panic. Be the leader in a crisis.
  • 15 • Always  keep  your  boss  informed • Never  try  to  hide  bad  news Stay organized!
  • 16 Go eat lunch at a campus once a week.
  • 17 Everything you write is a permanent record of your professionalism.
  • 18 Get involved with your community.
  • 19 Stay networked and trained!
  • 20 You can’t fix stupid.
  • 21 - BONUS Write down all the things that happen ... it’s called yourretirement book.
  • Questions, comments, opinions.(Bonus tip: listening is the key to great communication)
  • If you would like a copy of this slide deck: www.SlideShare.net/BradDomitrovich