20 Tips for a One Man/Woman PR Office

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Presented at the 2012 Texas School Public Relations Association Annual Conference.

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20 Tips for a One Man/Woman PR Office

  1. 1. “20 Tips for a One Man/Woman PR Office” presented at TSPRA Annual Conference February 14, 2012
  2. 2. 20 Tips for a One Man/Woman PR Office I can do it ... so can you!
  3. 3. BRAD DOMITROVICH PR Zealot, Speaker, Educator Georgetown Independent School District Director of School and Community Relations Texas School Public Relations Association Past President 2008-2009 office web and blog(512) 943-1890 www.domitrovich.com cell twitter(830) 688-9912 @braddomitrovich
  4. 4. If you would like a copy of this slide deck: www.SlideShare.net/BradDomitrovich
  5. 5. 1 Make sure you have the support of the boss.
  6. 6. 2 Never assume that the Board knows exactly what you do.
  7. 7. 3 Define your district’s public relation needs.
  8. 8. 4 Become a district leader in customer service.
  9. 9. 5 Always have campus secretaries on your side.
  10. 10. 6 Become an advisor and confidant to others.
  11. 11. 7 Build a trust relationship with all media outlets.
  12. 12. 8 Help reporters out. (the school business is not easy to understand)
  13. 13. 9 Always prepare before going on camera.
  14. 14. 10 Keep some quotes on file.
  15. 15. 11 Never lie to the media.
  16. 16. 12 Never say “no comment”.
  17. 17. 13 Yell at your computer, not at real people.
  18. 18. 14 Don’t panic. Be the leader in a crisis.
  19. 19. 15 • Always  keep  your  boss  informed • Never  try  to  hide  bad  news Stay organized!
  20. 20. 16 Go eat lunch at a campus once a week.
  21. 21. 17 Everything you write is a permanent record of your professionalism.
  22. 22. 18 Get involved with your community.
  23. 23. 19 Stay networked and trained!
  24. 24. 20 You can’t fix stupid.
  25. 25. 21 - BONUS Write down all the things that happen ... it’s called yourretirement book.
  26. 26. Questions, comments, opinions.(Bonus tip: listening is the key to great communication)
  27. 27. If you would like a copy of this slide deck: www.SlideShare.net/BradDomitrovich
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