Your people want to give
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Your people want to give

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People give money to add meaning to their life. Donors want to support causes that have impact. Churches should develop communication that demonstrates impact - not simply financial needs.

People give money to add meaning to their life. Donors want to support causes that have impact. Churches should develop communication that demonstrates impact - not simply financial needs.

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Your people want to give Your people want to give Presentation Transcript

  • Your People Want to Give you Money Brad Cecil, CFRE
  • “Every Time a Bell Rings and Angel Get’s it Wings”“Every time a coin hits the money box a soul fly’s out of purgatory” Johann Tetzel – ParaphrasedOne of the conditions in 1517 thatprovoked Luther…was afundraising campaign
  • Why Donors Give They are asked to give Organizations most likely to receive attention are somehow connected to the donor’s personal experience. A willingness to commit is nurtured and expanded by direct involvement with an organization. Personal contact with an organization’s representative is essential for continued interest and involvement. Donor’s need and want continual and positive feedback about their involvement and the use of their gift. Donor’s are concerned about organizational efficiency. Giving something back is a powerful motivating factor.
  • Social Outreach Preferred by Congregations Migrant/Immigrant 8% Employment Related 24%Voter Registration/Education 30% Social Issue Organizing 32% Health Education 34% Tutoring 36% Substance Abuse 36% Day, Pre, Before School 38% Prison Ministry 41% Elderly Housing 42% Counseling/Hotline 48% Hospital/Nursing Facilities 49% Thrift Store/Donations 62% Food Assistance 85% Cash Assistance 89% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
  • Wall Street Journal Poll December 2006Income Total Household Income less than $35K $35 - $49.9K $50 - 74.9K $75K+ % % % % %Contributed to a Charity in the Past 12 months 83 71 80 90 88Religious 35 26 32 41 41Hunger/Food 34 26 28 36 39Health-based/Disease related 31 22 25 35 39Disaster relief 27 18 22 28 36Shelter/Homeless 26 18 25 32 28Animal 23 18 22 23 27Educational 20 13 15 23 30The Arts 10 5 4 11 18Other 15 15 14 14 15I have not contributed to charity in the past months 18 29 20 10 12
  • Wall Street Journal Poll December 2006Age Total Age 18-34 35-44 45-54 55+ % % % % %Contributed to a Charity in the Past 12 months 82 70 80 88 91Religious 35 25 31 35 47Hunger/Food 34 27 29 41 39Health-based/Disease related 31 26 29 30 37Disaster relief 27 18 21 32 35Shelter/Homeless 26 19 22 35 29Animal 23 18 23 26 25Educational 20 18 23 26 25The Arts 10 10 8 11 13Other 15 12 13 18 17I have not contributed to charity in the past months 18 30 20 12 9
  • Bank of America Study of High Net-Worth Philanthropy March 2009• Respondents: o 680 respondents o $200,000 annual income o and/or $1,000,000 net-worth• “Giving back” is more important than “leaving a legacy” o 81.2% “Giving back to community” o 70.7% “Support same causes annually” o 66.9% “Moved at how gift can make a difference” o 45.6% “Set example for young people”
  • Bank of America Study of High Net-Worth Philanthropy March 2009• There is a surprising correlation between donating time and dollars o It is not true that wealthy donors “simply write a check” o The more time they volunteer the bigger the check • Volunteer 1– 50 hours a year gave an average $45,318 • Volunteer 51 – 100 hours a year gave an average of $47,846 • Volunteer over 100 hours a year gave an average of $124,267
  • Church Budget WorksheetChurch Budget WorksheetIncomeAverage Gift of Adult in Worship* $45 Attendance Weekly Income/Average Annual Income/Average Adults attending Worship* 300 $13,500.00 $702,000.00 Children 60 Youth 30 Total 390 $34.62 $1,800.00ExpensesSalaries & Benefits 50% $6,750.00 $351,000.00Facilities 15% $2,025.00 $105,300.00Children & Youth 10% $1,350.00 $70,200.00Missions 10% $1,350.00 $70,200.00Worship 5% $675.00 $35,100.00Community Life 5% $675.00 $35,100.00Administration 5% $675.00 $35,100.00 Total 100% $13,500.00 $702,000.00MiscellaneousParking spaces needed for cars 156Capital Campaign Projection** $2,106,000.00Full-time Staff*** 3.90*Income based on average gift of adults in w orshipTo adjust spread sheet - adjust the tw o variables of average gift or attendance the other percentages are "standards" and don’t vary** Capital Campaign Projection is calculated as the amount that can be raised in addition to annual income, if the project is a building project and a mu
  • Church Budget WorksheetChurch Budget WorksheetIncomeAverage Gift of Adult in Worship* $35 Attendance Weekly Income/Average Annual Income/Average Adults attending Worship* 600 $21,000.00 $1,092,000.00 Children 120 Youth 60 Total 780 $26.92 $1,400.00ExpensesSalaries & Benefits 50% $10,500.00 $546,000.00Facilities 15% $3,150.00 $163,800.00Children & Youth 10% $2,100.00 $109,200.00Missions 10% $2,100.00 $109,200.00Worship 5% $1,050.00 $54,600.00Community Life 5% $1,050.00 $54,600.00Administration 5% $1,050.00 $54,600.00 Total 100% $21,000.00 $1,092,000.00MiscellaneousParking spaces needed for cars 312Capital Campaign Projection** $3,276,000.00Full-time Staff*** 7.80*Income based on average gift of adults in w orshipTo adjust spread sheet - adjust the tw o variables of average gift or attendance the other percentages are "standards" and don’t vary** Capital Campaign Projection is calculated as the amount that can be raised in addition to annual income, if the project is a building project and a mul*** Full-time Staff is calculated at 1 for every 100 people in attendance
  • Tips• Be generous – give yourself• Ask – don’t be afraid to talk about money o If you are too self-conscious find someone who is trusted who will talk about it… be honest with your congregation o SBC has the highest average because they talk about money often o Ask people who are connected but not members • Relatives • Companies• Talk about any percentage besides 10% o 7%, 9%, even 11% will increase giving• Be Thankful, Be Thankful, Be Thankful o Do not assume o Do not rationalized under religious pretext o Don’t believe people when they tell you they don’t need to be thanked!
  • Tips• Communicate – don’t assume communication anymore o Pulpit o Newsletter o Email o Social media o Use Print - it has staying power• Provide vehicles for donations o ENVELOPES o Website o Electronic bill pay** o Links in Email• Talk about Planned Giving• Encourage creative giving o A gift of stock o An in-kind gift
  • • People are not motivated by needs. “We need $XXXX to meet our budget”• Donors care about unique Missional opportunities that make a difference -This is not semantics: o “We need to raise $279,000 this year to meet our budget” o “A gift of $100 will provide a night of shelter and care for a homeless teenager• What does $100 actually do in your congregational setting?• Donors give to change lives- so learn to tell stories of changed lives and inspire potential donors!!!• Think about your supporters o Who are they? o Ask “What are you called to do with your life”• Avoid acronyms – ELCA, PCUSA, CFRE, etc• Avoid the quantitative case for support• Tell Stories o Narratives of life change – people give to change lives o Powerful Images of clients that convey meaning