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Social Strategy for the Small Business Coloma Lotus Chamber of Commerce

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September 11th, 2012 presentation to the Coloma-Lotus Chamber of Commerce, CA about Social Strategy for the Small Business

September 11th, 2012 presentation to the Coloma-Lotus Chamber of Commerce, CA about Social Strategy for the Small Business

Published in: Technology, Business

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  • 1. Social Strategy for the Small Business Presentation for the Coloma-Lotus Chamber of Commerce Coloma-Lotus Chamber of Commerce
  • 2. What is Social Media Marketing?Social media marketing refers to the process ofgaining website traffic or attention throughsocial media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A business message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media. Coloma-Lotus Chamber of Commerce
  • 3. What is Social Media Marketing?Social media marketing refers to the process ofgaining website traffic or attention throughsocial media sites. Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Coloma-Lotus Chamber of Commerce
  • 4. Brad Attig - Social Strategist?What makes a good social strategist Early adopter of technology Uses social media at all times for their business and personal life. Have a significantly better understanding of the mechanics of social media platforms. Have real life experience in business, preferably at multiple levels. Are generally curious, wide open to new ideas and a risk-taker Understand overall marketing and how social media fits within the framework of the business needs. Coloma-Lotus Chamber of Commerce
  • 5. Why Bother with Social? 6 facts to consider1. If Facebook 3. YouTube is the 5. Five new were a world’s second Twitter country, it would largest search accounts are be the world’s engine. created every 3rd largest. 4. More than 24 single second.2. The average hours of video 6. 23% Of All Time Facebook user is uploaded to Spent Online creates 90 YouTube every Happens on content items minute. Social . per month. Coloma-Lotus Chamber of Commerce
  • 6. Social Media 3rd Qtr. 2012 Top Business Objectives No better social from a recent survey of nearly 500 businesses. platform exists1. Better Customer for B2C Engagement - 78% communication2. Increased Revenue - 51% than Facebook3. Better Customer Experience - 47%4. Increased Thought Leadership - 41%5. Better Operational Efficiency - 15% Coloma-Lotus Chamber of Commerce
  • 7. Social Media 3rd Qtr. 2012 Top Business Challenges No better social from a recent survey of nearly 500 businesses. platform exists1. Measuring ROI – 51% for B2B2. Managing & Growing communication Social Presence – 44% than LinkedIn3. Monitoring Social Media – 34%4. Integrating Social with Leads and Sales – 34%5. Lack of Sufficient Resources – 33% Coloma-Lotus Chamber of Commerce
  • 8. Not Being on Social MediaPlatforms Tells Many of Your Customers One Thing! Coloma-Lotus Chamber of Commerce
  • 9. Maximizing EffortThe Strategy Checklist Don’t take on too much. It’s easy to become infatuated with Social and want to be everywhere. Keep it manageable so you don’t drop the ball. Dominate one social media channel before you move to another. Go where the members are. Pinterest is great but if you aren’t established on Facebook, you are only hurting yourself. Images and Video are everything today. Set up a daily routine and stick with it, have a backup or 2 as well. Don’t go it alone, get help. What might take you 10 hours will take a professional 10 minutes. Understand that Social is not a silver bullet, it takes time and effort. Coloma-Lotus Chamber of Commerce
  • 10. Maximizing ReachThe Strategy Checklist Embed sharing buttons on your website in a visible place! Encourage and reward employees to interact on the company social pages and groups within their individual profiles. Employees should create introductions for your brand to help further spread the word. Start a Facebook or LinkedIn discussion group or groups. Ensure each group has a brand evangelist to cultivate stimulating discussions and entice members to visit your company pages. Hold group question & Answer sessions. Engage and hold conversations just like you would in person. Coloma-Lotus Chamber of Commerce
  • 11. Key TakeawaysTips for Growing Social Reach for Small Buinesses Complete all profiles & update them regularly.  This means Google Places, Bing Business Portal, Facebook, LinkedIn, Twitter and YouTube Use target keywords in profiles and posts. Promote profiles via non-social channels including websites, emails, print materials and social press releases. Add sharing buttons and cross-promote your profiles. Grow your networks and make friends in your industry- Identify influencers and promote their content. Be and act human! When people reach out, interact back. Coloma-Lotus Chamber of Commerce
  • 12. Grow Your FlockTips for Growing your Fans With Social Media, resist the temptation to drive traffic back to the company website. Instead, maximize the platform by directing them to applications on the social site. You can easily embed your website right on a Facebook page or showcase your YouTube channel videos. Capture email addresses and make people feel special. Identify and encourage your key evangelists reward them well. Make it easy to share, post, upload and give recommendations. Coloma-Lotus Chamber of Commerce
  • 13. Engage Fans with ContentTips for Growing Social Reach Updates should include blog posts, company and industry news, testimonials, press coverage, events and other content. Showcase stats and data and use image and video. Video is shared 12X more and images are shared 2x more. Maximize the ability to target status updates. Refine the audience to make posts specific and relevant to targeted user groups. Make things easy to use and find. Coloma-Lotus Chamber of Commerce
  • 14. Advertising on Social Media Best Practices Important Facts  Clear, attractive  95% of Facebook wall message. posts are not  Strong call-to-action. answered by brands.  Refresh ads  70% of local frequently. businesses use  Create multiple ads Facebook. and test copy and  Facebook is the images. leading source of  Set an appropriate referred social media daily and weekly traffic to websites, at budget. 26%. Twitter is second at 3.6%. Coloma-Lotus Chamber of Commerce
  • 15. Tie Social to Web AnalyticsSome Tips That Help on Analytics Study Google Analytics or Clicky Analytics to track referral traffic, conversions and visitor demographics to understand what makes someone return. Most platforms have built-in analytics include impressions and engagement. Instead of ignoring your stats, find a strategist that can explain and monitor them for you. Coloma-Lotus Chamber of Commerce
  • 16. Remember This Above all ElseOn the Internet, your customer is only one click away from your competition. If you aren’t interacting with yourcustomers, someone else will be. Coloma-Lotus Chamber of Commerce
  • 17. Questions? Coloma-Lotus Chamber of Commerce
  • 18. Coloma-LotusChamber of Commerce
  • 19. While you are here please textlike bradattigonsocialstrategy to 32665Facebook.com/bradattigonsocialstrategy Thank You! Coloma-Lotus Chamber of Commerce