Country Matters 2009 Combining Social Media

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Combining the richness of broadcast TV with the power of the internet, mobile and social media

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Country Matters 2009 Combining Social Media

  1. 1. COUNTRY MATTERS TV SERIES 2 - 2009 Combining the richness of broadcast TV with the power of social media, the internet and mobile 20 years experience in producing brand funded T.V. PRODUCTIONS
  2. 2. COUNTRY MATTERS TV SERIES 2 - 2009 # of Episodes: series x 13 episodes Broadcaster: Macquarie Southern Cross (confirmed) Repeated on Foxtel/Austar channel across the week WebTV & IPTV: Episodes and segments available on demand online Cross Platform: Online & mobile interactivity with Social Networking Time Frame: Location shoot for broadcast in Q3&4. Description: 1hour magazine program on Sunday afternoon. • Shot all around the country, and following the successful launch of 10 episodes in 2008 will this year expand to include the WA regional markets. • Unique offering for sponsors in so far as it’s the only program, except for news, that is targeted at the rural market. • Online and mobile interactivity with product and information forums, messaging, chat and blogging. 20 years experience in producing brand funded T.V. PRODUCTIONS
  3. 3. COUNTRY MATTERS TV SERIES 2 - 2009 Mobile and Social Media 20 years experience in producing brand funded T.V. PRODUCTIONS
  4. 4. COUNTRY MATTERS TV SERIES 2 - 2009 Segment Sponsorships on Country Matters TV 4 minute in-program segments produced to a brief Rights to use the material for point of sale or marketing promotion Featured placement on the program’s web site as a viewer resource Video content for social web site use Regularly featured in Twitter feed Rights to use video for viral marketing and mobile distribution using text SMS, MMS, Web, WAP and xHTML mobile internet 20 years experience in producing brand funded T.V. PRODUCTIONS
  5. 5. COUNTRY MATTERS TV SERIES 2 - 2009 Country Matters and Multiplatform Social Media: Follow on Twitter Segments posted on many social media sites Forums and discussions posted by mobile Facebook promotions Purpose built blogs It is also possible to develop and sponsor a regular branded Twitter topical conversation for example: 20 years experience in producing brand funded T.V. PRODUCTIONS
  6. 6. COUNTRY MATTERS TV SERIES 2 - 2009 Enter Forums Browse Topics Read and Reply Country Matters Country Matters Country Matters Discussion Forums: Equipment Forum: Commonwealth Bank (active discussion strings) (reply’s) Agquip Field Days •Country Matters (112) •Commonwealth Bank Is it the one field event and •Drought Relief (89) Agquip Field Days (88) runs for three days every •Rural Banking (64) •Used Equipment (11) August in Gunnadah, NSW, •Real estate (98) •John Deer Sales (109) Austalia.RAMON_G •Jobs (120) •Parts for Combine -Yeah the dates may change •Equipment (28) Harvester (14) next year tho... •Animal Health (133) •Gunnedah Show(32) -It will be tight between Sp… -Go to the Agquip web site … 20 years experience in producing brand funded T.V. PRODUCTIONS
  7. 7. Car Companies – Stats; past ten days Effectiveness and ROI monitored with sophisticated analytics Sentiment monitored and messages adjusted accordingly 20 years experience in producing brand funded T.V. PRODUCTIONS
  8. 8. COUNTRY MATTERS TV SERIES 2 - 2009 Broadcast 20 years experience in producing brand funded T.V. PRODUCTIONS
  9. 9. COUNTRY MATTERS TV SERIES 2 - 2009 IN-PROGRAMME SEGMENT OPPORTUNITIES Specially produced 4 minute segments showcasing your products or services; a key component in:- developing new markets introducing product initiatives attracting a new client base influencing brand loyalties building brand awareness Reinforce your standing as an integral part of regional and rural life A 4 minute in-program segment can present information, advice & practical demonstrations delivering cut through that cannot be achieved with a typical TVC or press ad. 20 years experience in producing brand funded T.V. PRODUCTIONS
  10. 10. COUNTRY MATTERS TV SERIES 2 - 2009 Darwin People: 123,100 Regional TV Cairns reaches 36% of Pop: 235,000 QLD AM-A Townsville 7 QLD, WIN (9), Australia’s Pop: 220,000 Southern Cross (10) People: 1,654,000 population Central Mackay Pop: 169,600 H’holds: 659,000 Imparja (9, 10), Southern Cross (10, 7), WIN (9, 7, 10), GTSBKN (7, 9) * Rockhampton People: 690,500 Pop: 208,400 Regional H’holds: 256,700 Maryborough *Stations vary by submarket Pop: 563,000 WA NNSW AM-B GWN (7), WIN (9, Satellite Pop: 427,700 Toowoomba PRIME (7), NBN (9), 10) Pop: 258,000 Southern Cross (10) People: 544,600 People: 1,993,000 H’holds: 206,700 Tamworth/Taree H’holds: 797,000 Pop: 337,000 Port Pirie/ Northern Rivers Broken Hill: Orange/Dubbo/ Pop: 916,000 Pop: 136,600 Wagga Wagga Pop: 396,000 Mildura Newcastle SNSW AM-C Pop: 64000 Pop: 740,000 PRIME (7), WIN (9), Southern Cross (10) Wollongong People: 1,366,000 People (000’s) Griffith Pop: 501,000 Pop: 68,700 H’holds: 539,000 Canberra Loxton/Mt Gambier Pop: 469,000 Pop: 126,200 Ballarat Gippsland Pop: 338,000 Pop: 220,000 Albury VIC AM-D Bendigo Pop: 181,000 TAS AM-E Pop: 228,000 WIN (9), Southern PRIME (7), WIN (9), Shepparton Launceston Cross (7, 10) Southern Cross (10) Pop: 247,000 Pop: 172,000 People: 500,000 People: 1,139,000 20 years experience in producing brand funded T.V. H’Holds: 201,000 H’holds: 453,000 Source: Oztam 2008 & Nielsen Media Research 2007 Hobart Pop: 253,00 PRODUCTIONS
  11. 11. Sales & Marketing Graham Lang Mobile: 0424 937 848 Email: graham@slicewireless.com Brad Keeling Mobile: 0400 100 555 Email: brad@slicewireless.com 20 years experience in producing brand funded T.V. PRODUCTIONS

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