JAA

Kara Hertz , Associate Alumni Director Gonzaga University Maryjane Rooney , Director, Alumni Relations University of Scranton

SCHOOL OVERVIEW
Alumni: 45,040 (Undergraduate and Graduate)
Majority of Alumni Reside: 32,521 alumni living in NY, NJ, and PA, 12,000 of them live within 40 miles of Scranton

SCHOOL OVERVIEW
Undergraduate Alumni: 39,000
Total Constituents: 64,000 (Alumni, Current Parents, Friends) Majority of Alumni Reside: 60% live more than 500 miles
away; 14,579 Constituents in Spokane, 14,464 in Seattle
When They Graduate: Graduating class sizes have doubled since 2001: from 585 to over 1000. Young alumni/student population is increasingly important.

ALUMNI OFFICE STRUCTURE
Asst. Director
Lynn King Andres
Management of our four affiliate groups: MAC, NAC, CAL and MHA.
Coordinates special constituency reunions.
Director Maryjane Rooney Alumni Board and Regional Clubs
Program Officer
Ashley Alt
Coordinates all marketing initiatives for our affinity programs.
Coordinates programs and events to promote class affinity (seniors through young alumni).
Technical Assistant Julie Brackeva-Phillips Online Community Event Management Web Content Social Media Secretary Marge Gleason Clerical, budget and event related support.

ALUMNI OFFICE STRUCTURE
Alumni Director – Primary oversight of all alumni office functions.
Associate Director – Oversight and management of Alumni Chapter Program, secondary support to Director and Alumni Office functions, stewards chapters
4 Assistant Directors – Oversee stewardship and regional activity for approx. 10 Regional Chapters, Chapter Leadership Boards and regional events; Primary contact for 3-5 general Alumni events, website content, social media activity, etc.
Program Coordinator – Chapters – Administrative support for Alumni Chapter program
Program Assistant – Alumni – Administrative support for Alumni Association

APPROACH TO ENGAGING ALUMNI:
Where they live - Our Regional Alumni Club Structure
When they graduated - Class Affinity Programs and Events
What they do - Alumni Affiliate Groups

APPROACH TO ENGAGING ALUMNI: Regional Clubs:
20 Regional Clubs
Christmas Parties
Day of Service
Spiritual Events
Networking Socials

APPROACH TO ENGAGING ALUMNI: Class Affinity Programs and Events:
Reunion
Shamrockin’ Eve
Beyond the Commons
Welcome Parties
Presidents Alumni Retreat
Move-In Weekend

APPROACH TO ENGAGING ALUMNI: Affiliates:
Medical Alumni Council
Nursing Alumni Council
Master of Health Administration Council
Council of Alumni Lawyers

APPROACH TO ENGAGING ALUMNI:
Alumni Chapters and Regional Events
Alumni Association - Membership, Scholarship Support and Local Events
GAMP Program (Gonzaga Alumni Mentoring Program) - Mentors, Mentees, Employers

APPROACH TO ENGAGING ALUMNI: Regional Clubs: Currently 33 Regional Clubs - First chapter “launched” in December 2006

APPROACH TO ENGAGING ALUMNI: Class Affinity:
Reunions
Gonzaga-in-Florence
Knights and Setons
ROTC
MBA-MACC

OUR SUCCESSES
Class Affinity Programs and Events
Young Alumni Engagement
Engage Alumni by Profession
Service Projects
Student Alumni Connections
Finding Ways to Engage Alumni

OUR SUCCESSES
Alumni Chapter
Regional and Local
Alumni Chapters and Regional Communications
Regional GAMP/Networking Events & Initiatives and Chapter Partnerships
Service Projects – Regional and National
Family-Focused events

OUR CHALLENGES:
Regional Club Leadership/Involvement
Budget Friendly Pricing
Career and Business Networking/Referrals
Volunteer Ownership
Athletics
RSVP’s for young alumni

OUR CHALLENGES:
Class Affinity
Class Reunions
Young Alumni
RSVPs – especially with Young
Social Media and Contact Information

QUESTIONS AND DISCUSSION

JAA

by brackevaphj2 on Jul 08, 2011

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JAA — Presentation Transcript