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Social media marketing in Sri Lanka
Social media marketing in Sri Lanka
Social media marketing in Sri Lanka
Social media marketing in Sri Lanka
Social media marketing in Sri Lanka
Social media marketing in Sri Lanka
Social media marketing in Sri Lanka
Social media marketing in Sri Lanka
Social media marketing in Sri Lanka
Social media marketing in Sri Lanka
Social media marketing in Sri Lanka
Social media marketing in Sri Lanka
Social media marketing in Sri Lanka
Social media marketing in Sri Lanka
Social media marketing in Sri Lanka
Social media marketing in Sri Lanka
Social media marketing in Sri Lanka
Social media marketing in Sri Lanka
Social media marketing in Sri Lanka
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Social media marketing in Sri Lanka

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Sri Lanka's online community is growing and so are the businesses. Therefore to help you understand how social media marketing works in Sri Lanka, this slideshow by BQu, discusses key trends, issues …

Sri Lanka's online community is growing and so are the businesses. Therefore to help you understand how social media marketing works in Sri Lanka, this slideshow by BQu, discusses key trends, issues and examples in social media and tips to be unique

Published in: Marketing, Travel, Business
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  1. The Business Intelligence Partner Page * * A presentation to BQu team 13/06/2014 Play It Safe or Play It Unique on Social Media in Sri Lanka
  2. The Business Intelligence Partner Agenda / Content I. Introduction II. Key Issues in Sri Lanka for Social Media III. Who plays it unique? IV. Tips to be unique V. Conclusion
  3. The Business Intelligence Partner Agenda / Content I. Introduction II. Key Issues in Sri Lanka for Social Media III. Who plays it unique? IV. Tips to be unique V. Conclusion
  4. The Business Intelligence Partner While almost every person in Sri Lanka has a mobile connection, Facebook is the most popular social platform used with over 2.3 million users Introduction Sri Lanka’s population statistics for 2011-2012 - 20.2 million1 Internet stats December 20132 ● Number of Cellular Mobile Subscribers -20,315,150 ● Internet & Email Subscribers (Fixed) - 507,845 ● Internet & Email Broadband Subscribers (Mobile ) - 1,664,003 Some social media stats from a 2013 survey3 ● There were 2,300,000 Facebook users in Sri Lanka of which 1,420,000 were males and 720,000 were females 1 ● 1,300,000 were mobile Facebook users ● 85% of the social media users follow local brands of which 35% follow more than 15 brands. But 60% do not interact with the brand ● 45% of brand followers are happy with what they find in Facebook and do not visit the company website Source: 1. http://goo.gl/xHwnjB 2. http://www.trc.gov.lk/index.php/information/statistics.html 3. http://readme.lk/sri-lankans-social-media-out/
  5. The Business Intelligence Partner Though social media includes multiple platforms, small businesses are mainly on Facebook Introduction Social Media refers to platforms where people can interact, create conversation and share information. Therefore the social media mix involves mainly: ● Bookmarking ● News ● Networking ● Photo and Video sharing ● Wikis In Sri Lanka however, there are very few industries that are highly active on social media; ● Telecommunications ● Private Higher Education ● Travel and Tourism ● IT and Software Why don’t we see more industries being so active?
  6. The Business Intelligence Partner Telecommunications and e-commerce top rankings on Facebook and Twitter Introduction Facebook Twitter
  7. The Business Intelligence Partner Though Google plus is dominated by IT professionals, in Sri Lanka the top profiles belong to diversified industries Introduction Google +
  8. The Business Intelligence Partner Agenda / Content I. Introduction II. Key Issues in Sri Lanka for Social Media III. Who plays it unique? IV. Tips to be unique V. Conclusion
  9. The Business Intelligence Partner Most brands targeting Mass Markets in Sri Lanka are not yet active on Social Media Key Issues in Sri lanka for Social Media Here are some of the key issues to why industries are still lagging behind on social media in Sri Lanka; ● Customers are not on Social Media ○ Only selected brands will agree that their customer is on Facebook ○ Most brands that target “Mass” markets and not Niche markets will not be so active ● Insufficient budget allocated for social media ○ Most budgets are allocated for traditional media, especially when focused on Mass consumer markets ● Not sure what social media is ○ The concept is only still being introduced into Marketing and Management curriculums in Sri Lanka ○ Most key decision makers are from a generation that were not exposed to these mediums and look to their children to learn what's new ● Lack of statistical information ○ Unlike traditional media, most digital media does not show exact usage patterns and validate number of user ○ Brands are likely to get far less return that they anticipated on their activities
  10. The Business Intelligence Partner Agenda / Content I. Introduction II. Key Issues in Sri Lanka for Social Media III. Who plays it unique? IV. Tips to be unique V. Conclusion
  11. The Business Intelligence Partner Mobitel has innovative and colorful presentation and cheerful commentary Who plays it unique? Source: https://twitter.com/MobitelSriLanka Source: https://www.facebook.com/Mobitel Source: https://www.facebook.com/Mobitel
  12. The Business Intelligence Partner John Keells promotes their products, share announcements has created an online community John Keells Holding Who plays it unique? Source: https://twitter.com/JohnKeellsGroup Source: https://www.facebook.com/johnkeells Source:http://instagram.com/cinnamonhotels#
  13. The Business Intelligence Partner Who plays it unique? Kelly Felder directs business through Social Media Source: https://www.facebook. com/KellyFelderColombo Source: https://twitter.com/lovekellyfelder
  14. The Business Intelligence Partner Hayleys use social media as a cost effective recruitment tool Who plays it unique? Source : https://twitter.com/HayleysGroup Source:http://ow.ly/ycPWy
  15. The Business Intelligence Partner Agenda / Content I. Introduction II. Social Media Marketing III. Who plays it unique? IV. Tips to be unique V. Conclusion
  16. The Business Intelligence Partner Identifying the right customer segments and targeting the right platforms for social media is key 1. Identify the key markets, and what platforms they are on 2. Practice clear, well thought out strategies a. Clear layout b. Quality, interesting, useful information c. Appropriate use of color and pictures d. Forum for discussion e. Watch over the tone and voice used in writing 3. Community is core a. Give reasons as to why someone should follow you b. Emotional appeal c. Use of direct response marketing Tips to be unique
  17. The Business Intelligence Partner Create an effective brand perception in the customers mind, and keep upto date 4. What to create is what people see a. Brand perception is created by the brand b. Understanding of the target audience and what they need 5. Change a. The online world is changing day by day, keep track of what’s happening and run the extra mile to be ahead b. Mirror or shape the brand utilities (i.e: Mobile friendliness) Tips to be unique
  18. The Business Intelligence Partner Agenda / Content I. Introduction II. Social Media Marketing III. Who plays it unique? IV. Tips to be unique V. Conclusion
  19. The Business Intelligence Partner It is better to build your own strategy based on where you customer is, and how best to communicate with them ● Pick the right social platform/s ● Build something unique and targeted ● Do not be afraid to explore ● Always put your customer first Conclusion

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