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OSCON 2010 Brendan Quinn - Ingex:bringing open source to the broadcast industry 2010-07-21
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OSCON 2010 Brendan Quinn - Ingex:bringing open source to the broadcast industry 2010-07-21

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Ingex is an open source project that can replace tens of thousands of dollars worth of equipment in TV studios and archive operations. Created in the BBC's research labs, we are now aiming to transfer ...

Ingex is an open source project that can replace tens of thousands of dollars worth of equipment in TV studios and archive operations. Created in the BBC's research labs, we are now aiming to transfer it into the wider industry as a sel-sustaining open source project. We look at business models around partnerships, issues with licensing, and how to partner with non-software markets such as the TV production industry.

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  • Full Name Full Name Comment goes here.
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  • Hi there,

    I have some questions about this document and Ingex.

    slide 22: what do you mean by 'we can trademark a logo,.....' ?

    Is it possible to sell 'Ingex + Hardware' with a new product name ?

    Is it possible to brand ingex with a logo (different than Ingex logo ) ?

    regards,
    Are you sure you want to
    Your message goes here
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  • Lots of good business model stuff in Marten Mickos, Open Source Business Conference 2007: http://stephesblog.blogs.com/presentations/MySQL_OSBC_200705_handout.pdf
  • The definitive post on Open Core: http://alampitt.typepad.com/lampitt_or_leave_it/2008/08/open-core-licen.htmlSome of this came from Eric Raymond ”The Magic Cauldron” (1999) andFeller, “(Meta) business models for open source software”Cutter Business-IT advisory, vol 10 no 24, 2007
  • The definitive post on Open Core: http://alampitt.typepad.com/lampitt_or_leave_it/2008/08/open-core-licen.htmlhttp://www.slideshare.net/Alex.Osterwalder/business-model-canvas-poster
  • Thinking about which models apply to us leads to some interesting directions
  • Stallman on GPLv3: http://www.gnu.org/licenses/rms-why-gplv3.html
  • BT now often adopts open source software, according to a simple pyramid rule. “The bottom slice is commodity software; that should be open sourced,” he explains. “The middle slice is software that is unique to our industry; it is best to get that from a proprietary vendor, although they may themselves use open source code. The very top minitriangle consists of things that are unique to us, and that’s what we build for ourselves.” -- Jeremy Ruston, OsmoSoft (aqcuired by BT)We’re in that middle sliceIs this the beginning of a new trend in the industry..? Or does this mean we will fail? (Or both!)Is this telling us we need to move down (commodity video? What is that?) or go proprietary to succeed?Source for pyramid rule idea: http://www.information-age.com/channels/development-and-integration/perspectives-and-trends/1065692/accidental-open-source-hero.thtmlImage credit: http://www.flickr.com/photos/khalid-almasoud/2497604365/sizes/o/ (CCBY-NC-SA)

OSCON 2010 Brendan Quinn - Ingex:bringing open source to the broadcast industry 2010-07-21 OSCON 2010 Brendan Quinn - Ingex:bringing open source to the broadcast industry 2010-07-21 Presentation Transcript

  • Ingex: Bringing Open Source to the Broadcast industry
    Brendan Quinn, Technology Transfer Executive
    OSCON 2010
  • Outline…
    Quick overview of the BBC
    What is ingex, why is it useful
    The search for a business model
    Building a partner programme in this industry
    Potential issues around open source licensing
    What’s next
  • BBC Research & Development
    The UK’s public broadcaster
    Funded by a TV licence paid by every UK TV owner, plus income from commercial activities outside the UK
    Income ~ £4 billion pa
    R&D Labs
    Pursuing research since 1924
    150 engineers in London & Manchester
    Create open standards with SMPTE, EBU, ITU etc
    160 patents, 7 Queen’s Awards, 4 Emmys
    ~50 active technology licences
  • Audience Experience
    BBC Research Portfolio
    Work Area
    Media Management
    Distribution
    Production
    Teams
    1. Production Magic
    1. Audience Exp
    2. Prototyping
    1. Automated Prodn & Media Mgt
    2. Archives
    1. Core technologies
    2. Network Layer
    3. Application Layer
    Project highlights
    DVB-T2
    Video compression
    Revenue protection
    HD radio cameras
    Service innovation
    TV over internet
    Ingex tapeless production
    Tech standards
    Archive storage & retrieval
    Canvas platform & UI
    Accessibility
    Metadata
    Dual screens
    3D content creation
    3D graphics
    On-air-effects
    HD production tech
    Ambisonics & periphony
  • We make cool things like…
    Hand-held augmented reality
    Keying without a blue screen
    Pattern-based camera tracking
    Real-time texture tracking
  • What is Ingex?
    Tapeless capture and recording system
    Runs on commodity hardware and software
    Standard PC with capture card
    Linux operating system
    Modular: can integrate with
    Metadata syncing (catalogue integration, barcode scanner etc)
    Automatic metadata tagging (Photo-Sensitive Epilepsy detection, shot detection etc)
    Tape deck control
    and more…
    Creates MXF files
    open standard for video exchange
    Studio, Archive and card-reader versions (in various states of readiness)
  • Ingex Archive
    • Ingests from SDI inputs
    • Tape deck control
    • D3 and DigiBeta support
    • Error channel input/storage
    • PAL transform decoder integration
    • Metadata catalogue integration using barcode scanner
    • QC integration
    • Ingex Player
    • DigiBeta dropout detection
    • Photo-Sensitive Epilepsy analysis
    • Output to LTO-3 tape:
    • uncompressed videowrapped in MXF OP-1A
    • h.264 browse format
    • Used in BBC Information & Archives since 2007
    • Users
    • BBC Information & Archives (since 2007)
    • Other UK and European archives trialling
  • Ingex Studio
    • Takes input directly from cameras
    • SD: Tested 4 simultaneous camera feeds
    • HD: Tested 3 simultaneous camera feeds
    • (only limited by CPU/disk)
    • Simultaneous recording of all sources
    • No re-shoots after bad camera changes
    • Creates MXF files (OP-Atom)
    • Enables “production logging”
    • marking good/bad takes, noting script directions
    • Stores all logging metadata inside MXF/AAF stream
    • Creates browse/online versions in real time
    • Used on programmes such as:
    • EastEnders
    • Dragon’s Den
    • HD Jazz Shorts
    • The Bottom Line
    • BamZOOKi
  • What we’re working on
    Amore modular architecture
    An “ecosystem” of components for tapeless video management
    Support new hardware, system integrations
    Enablepluginssuch as:
    Automatic image detection
    Face recognition, shot/scene detection
    Object detection (boom mics, pictures, cars etc)
    Metadata / workflow integration
    Making the production process easier
    Error detection/ correction (especially useful for archives)
    Integration with other workflow tools, storage etc
    Whatever else people can think of…
  • Benefits of Ingex
    Much cheaper than multiple tape decks and professional video tape
    Saves huge amounts of time ingesting tape for edit
    Can create files for any edit system (Avid, FinalCut Pro etc)
    Don’t need to use proprietary storage
    Can utilise ever-cheaper hard drives etc
    Can easily scale to multiple recorders
    Can expand and add features as they are delivered
    Increases quality of programmes
  • BBC Strategy for Ingex
    To save the BBC money through making Ingex the preferred platform for ingesting content into tapeless workflows, using open standards and avoiding vendor lock-in
    To ensure that we can continue to innovate upon the platform, enabling the BBC to realise the benefits of continued innovations from BBC R&D and from third-party providers
    To give the benefits of the Ingex system to the broadcast and production community in the UK and around the world, driving down cost and enabling innovation through promoting open, standards-based media workflows
  • Long-term vision
    Ingex as the “beach-head” for creating an IP-based studio suite
    File-based production using commodity hardware
    MPEG over IP rather than over SDI cables etc
    From acquisition through editing to playout and archive, all IP & files
    Forms the basis of a disruptive technology in broadcasting
    Bring studio-quality tech to the hands of non-traditional producers:
    Schools / universities
    Very small production companies (YouTube publishers etc)
    Companies outside broadcast industry
    Internal/external training, conferences, promotions, …
    To achieve this, we have to make Ingex a “platform” rather than just a product
  • Making it sustainable
    We want the Ingex project to be self-sustaining
    Integrate new features from developers inside and outside the BBC
    Handle packaging, documentation, support
    Let the researchers go and invent the next new thing
    How to do that?
    Appeal to volunteer developers
    • Difficult in this industry
    • Universities, community television?
    Appeal to charitable donors
    • Anyone want to give us some money?
    Do something that covers our costs
    So we need some kind of business model…
  • The broadcast production “value chain”
  • The broadcast production “value chain”
    Potential partners / customers
  • Open Source Business Models - 1
  • Open Source Business Models – 2
    Also see “Business Model Generation” – Alexander Osterwalder
    www.businessmodelgeneration.com
  • So which model(s) are we trying?
  • Support model: the Ingex “ecosystem”
  • Ingex Solutions
    Controls / coordinates architecture and development work
    Governed by Ingex Steering Group (partners and key customers)
    Provides 3rd-level support to partners and customers
    Provide internal support within the BBC
    But only where an external supplier can’t meet the need
    Manages partnership programme
    Certifies new partners
    Creates/commissions training and certification materials
    Runs showcase website
    Manages user community (forums etc)
    Runs Ingex community events
    Webcasts, phone/IRC/real-life meetings, conferences
    For partners and customers
  • Building a partner scheme
    If we want partners to work with us, they need to know what’s in it for them
    Variety of potential partners:
    Development partners
    OEM partners
    Embed Ingex in other systems
    Wrap Ingex in hardware and sell it
    Complementary product vendors
    eg face recognition plugin
    Hobbyist / hacker developers
    Production companies
    Technical (specialist interfaces)
    Non-technical (just provide support to their customers)
    Open source consultancies that want to branch out into broadcast industry
  • Building a partner scheme
    We can’t stop anyone from offering services as an integrator, hardware partner etc
    But we can trademark a logo, and license use of the logo according to criteria
    “Certified Ingex support partner”
    “Certified Ingex hardware partner” etc
    Means we have to work hard to build a brand and make it worthwhile for partners to sign up
    Partners are sometimes uneducated in the ways of open source
    Or even software-based systems generally…
    (Many customers are uneducated as well, but that doesn’t matter as much for us)
  • Building a partner scheme
    Offers to partners
    Early access to roadmap
    Input to roadmap
    Closer access to developers
    Advanced (level 3) technical support
    Marketing support (via our website, events, promotional material)
    Licence to use partner logo
    Requirements of partners
    Adhere to hardware, software, business guidelines
    Best practice partner schemes
    Alfresco, SugarCRM
  • Licence propagation issues
  • Licence propagation…
  • Licence propagation…
  • Licence propagation…
  • Licence propagation…
  • GPL / LGPL overview – our options
    “Deriving from” GPL means we have to GPL our project as well
    It’s a fuzzy area, not really tested in court, so best to be conservative
    We retain rights to our own code so we can re-licence if necessary
    Within the constraints of other licences
    We want to allow others to build on top of our systems, egface recognition software
    Options:
    We can ensure that we keep x264 optional, and the tool should work fine without it (usingonly pure LGPL components)
    • This means following LGPL compliance rulessuch as http://www.ffmpeg.org/legal.html, egdynamic-linking to ffmpeglibraries
    Build a wrapper library to allow use of FFmpeg or other encoder libraries
    • Removes “derivative” status – maybe!
    Keep it GPL, don’t work with people who don’t like it
    • Limits capabilities of our software
  • Choosing the right licence
    Try to make the licence decision as early as possible
    If you’re building on top of another system that is GPL or LGPL, you might not have much choice
    But you should still make the decision carefully
    Think about why you are releasing your code
    “Open Source” is not necessarily “GPL”
    Many commercial-friendly licences are available
    Apache Licence, Mozilla MPL, BSD licence
    Opensource.org lists them all including pros and cons
    You could write your own (but please don’t!)
    There’s usually a way to use a regular OS licence
    Google VP8 codec example
    People like http://www.softwarefreedom.org/ can help you to choose/manage
  • Patents
    Are completely separate from questions about open source or not – they’re about the algorithms, not the implementations of them
    Anyone who sells a box that contains patented code (eg h264 codecs) must adhere to patent rules
    Mostly it’s easy to conform to the rules…
    Simple payment per encoder/decoder pair
    Patent holders group together in pools, eg MPEG LA
    Often there are minimum limits which you don’t meet unless you sell a LOT of “devices”
    … but you have to be careful
    For example, MPEG LA doesn’t necessarily licence allof the patents you need for MPEG4
  • Osmosoft Pyramid rule
    Unique to company – proprietary, internal
    Unique to industry – buy from a proprietay vendor(which may in turn use open source)
    Commodity – use open source
    We’re breaking this model – are we pioneers or fools?!
  • The start of a full open source stack for video production
    3D animation
    Web editing, publishing, ad management
    3D animation
  • The story continues…
    Research version reaches 1.0.0 late July 2010 (ie next week)
    Website (www.ingex.tv) launching at International Broadcasting Convention September 2010
    Ingex Solutions team has started work on managing ongoing releases, documentation, installers etc
    Working on internal BBC projects in both Archives and Studio deployments
    Still looking for partners around the world…
    Maybe you are interested?
  • Thanks
    Questions, suggestions, feedback very welcome!
    http://ingex.sourceforge.net/
    http://www.ingex.tv/ (coming soon)
    Brendan.Quinn@bbc.co.uk
    Image credits:
    Khalid Al Masoudhttp://www.flickr.com/photos/khalid-almasoud/2497604365/