“ Making Giving As Easy As Pie”

Why We Exist CharityPie makes it easier for you to manage your charitable giving. We believe that by making it easier to control where you give your money, people will give more money in total to charity.

CharityPie makes it easier for you to manage your charitable giving.

We believe that by making it easier to control where you give your money, people will give more money in total to charity.

How We Do It Simple Single Point of Contact and donation “ Pie”: visual aggregation of all your donations making it easy to see and change where you give Simplify research into charities Social See where your friends are giving Make it easy to donate to “causes” Effective See the effects that your donations have made Make the tax and matching process easier

Simple

Single Point of Contact and donation

“ Pie”: visual aggregation of all your donations making it easy to see and change where you give

Simplify research into charities

Social

See where your friends are giving

Make it easy to donate to “causes”

Effective

See the effects that your donations have made

Make the tax and matching process easier

The Users Focus on two types of users Current one-off donors Transition them into regular donors Ease fears of loss of control Current regular donors Simplify management and redistribution Increase control

Focus on two types of users

Current one-off donors

Transition them into regular donors

Ease fears of loss of control

Current regular donors

Simplify management and redistribution

Increase control

The Charities Segmented into large, well-known charities and smaller charities For smaller charities Improve their visibility and profile Raise donation rates For larger charities Increase stability of donations

Segmented into large, well-known charities and smaller charities

For smaller charities

Improve their visibility and profile

Raise donation rates

For larger charities

Increase stability of donations

The Product

Here’s How It Looks

What’s Out There Now (Competition)

Competition CharityChoice.co.uk JustGiving.com Charities Commission NetworkForGood Facebook Causes Competing sites are Simple Ugly Lack social giving Lack aggregated giving

CharityChoice.co.uk

JustGiving.com

Charities Commission

NetworkForGood

Facebook Causes

Competing sites are

Simple

Ugly

Lack social giving

Lack aggregated giving

Marketing Plan

Two Key Customers 1) Charities 2) Donors a. What have we done? b. what are we going to do

Charities Launch Beta Introduction E-mail Hitlist all UK Charities – Charity Commission Target Top 100 UK charities by phone to introduce mycharitypie.com Approach charity events to get access Give away pies…..

Launch Beta Introduction E-mail

Hitlist all UK Charities – Charity Commission

Target Top 100 UK charities by phone to introduce mycharitypie.com

Approach charity events to get access

Give away pies…..

Customers – What have we done?

Twitter @mycharitypie

Blogging

Facebook Group

Customers - What are we going to do?

Customers Leverage personal contacts in the group Email newsletter to friends, families,etc Look for Ambassador/Celebrity Endorsements Events (Make A Pie) Advertising (adsense, keywords..)

Leverage personal contacts in the group

Email newsletter to friends, families,etc

Look for Ambassador/Celebrity Endorsements

Events (Make A Pie)

Advertising (adsense, keywords..)

Press Release

Business Model MyCharityPie will be a for-profit business

Potential Revenue Sources % of base donation / gift aid Advertising: high cost-per-click rates in the space Licensing to corporations for corporate giving Subscription rates for charities Carry interest on donations

% of base donation / gift aid

Advertising: high cost-per-click rates in the space

Licensing to corporations for corporate giving

Subscription rates for charities

Carry interest on donations

Open Questions Can we use the word “charity” in our name? How can we establish trust with our users How do we handle holding the money What are the regulatory issues around this business

Can we use the word “charity” in our name?

How can we establish trust with our users

How do we handle holding the money

What are the regulatory issues around this business

What’s Coming Next (Prod Roadmap)

QUESTIONS?