MGMT3530 - Bell's Brewery Organizational Development Presentation

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MGMT3530 - Bell's Brewery Organizational Development Presentation

  1. 1. An Investigation in the Organizational Development of Bell’s Brewery
  2. 2. Company Overview• Kalamazoo-based beer “micro- brewery”• Offers 13 seasonal and 7 year-round beers and ales• Known for their “full-bodied” flavor• Brewed more than 90,000 barrels of beer in 2007
  3. 3. Company History• Founded in 1983 by Larry Bell• Sold first beer in 1985• Initially brewed beer in a 15-gallon soup kettle• Products distributed throughout the Midwest• Oldest “craft” brewery east of Boulder, Colorado
  4. 4. Recent Changes• 2006: – Pulled all products from Chicago market due to issues with the Beer Industry Fair Dealing Act• 2008: – Initiating new product line with a new product label to Chicago market – Signed with a new Chicago market distributor
  5. 5. Change Drivers• Technology: – 2007: • Partnering with Sieman’s to automate brewing processes • Update to website• Geographical: – 2005: • Purchase of three warehouses
  6. 6. Change Drivers (cont.)• New Products: – Introduction of “Kalamazoo Brewery” brand to Chicago market• Competition: – Approximately 100 microbreweries in Michigan • Integration into the local music scene • Café inside main brewery complex
  7. 7. Change Interventions• Technostructural: – Introduced Sieman’s equipment to improve brewing efficiency• Strategic: – Re-launched products in Chicago Market• Human Resources Management: – After purchase of Comstock facility, retrained and refocused on a commitment to quality.
  8. 8. Types of Change• Beta Change: – Introducing new flavors to the market – Adjusting existing procedures to improve brewing efficiency• Gamma Change: – Re-introduction to Chicago market – Purchasing new facilities and locations – Automating breweries
  9. 9. Outcomes to Change Initiatives• Organizational Improvement: – Business doubles every 4 years• Problem-Solving: – Chicago market issues• Organizational Learning: – Brewers continually improving tastes and offering a larger selection• System Enhancements: – Sieman’s automation of brewery – Comstock location purchase

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