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Bead Presentation Presentation Transcript

  • 1. Downtown Innovation Designing the Future for the Bloomington Entertainment & Arts District (BEAD) Laura Brunetti | Jason de Runa | James Pierce | Brandon Stephens
  • 2. What is BEAD? “BEAD is a geographically defined, mixed-use cultural district capitalizing on local and regional assets that are specific to the cultural, economic and social issues of Bloomington.” BEAD Strategic Plan http://bloomington.in.gov/media/media.php?media_id=2588 Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 3. Background
  • 4. Background/ Spaces Defined downtown spaces identified from literature review and informal interviews. Farmer’s Market Boutique Area Kirkwood Art Row Sample Gates Quick Eateries Youth Area Restaurant Row Community Venues Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 5. Background/ Spaces Well-defined spaces: Areas close to campus that offer food, drink, and shopping. Kirkwood Sample Gates Quick Eateries Restaurant Row Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 6. Background/ Spaces Ill-Defined Spaces: Areas further from campus which offer art, children’s activities, & upscale shopping. Farmer’s Market Boutique Area Art Row Youth Area Community Venues Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 7. Background/ Spaces Undefined Spaces: Large spaces north, south, and east of the Kirkwood area. Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 8. Background/ Activities Interviews with community members showed geographic locations are defined in part by activity. Downtown University College Mall West Side Shopping Parks and Lakes Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 9. Background/ Activities Strengths: Downtown excels in Dining and Art & Culture compared to competing areas. Downtown University College Mall West Side Shopping Parks and Lakes Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 10. Background/ Activities Opportunities: Downtown faces close competition in Entertainment, Shopping, Walking & Biking. Downtown University College Mall West Side Shopping Parks and Lakes Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 11. Background/ People Students represent roughly half of the population of Bloomington. Students 44% Bloomington, IN Median age: 23 Non-Students 26% Children 17% Elderly 19% U.S. Census Burea 2006. Bloomington, IN http://factfinder.census.gov Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 12. Methods
  • 13. Methods/ Participants We recruited 8 participants to learn how people experience downtown. 1-3 yrs in B-ton 5+ yrs in B-ton Student Dasen Will Fei-xing Spencer 26 18 27 22 1 years in B-ton 3 years in B-ton 5 years in B-ton 7 years in B-ton Non-Student Jordan Mindy Keith Judi 27 22 34 58 1 years in B-ton 1 year in B-ton 15 years B-ton 22 years in B-ton Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 14. Methods/ Cultural Probes Probe packets were distributed to participants. Packets contained provocative activities designed to encourage thoughtful reflection and description of downtown experience. Laura Brunetti | |Jason Deruna||James Pierce | |Brandon Stephens Laura Brunetti Jason Deruna JamesPierce Brandon Stephens de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 15. Methods/ Maps Map activities were designed to encourage global reflection. Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District Bloomington City of Bloomington
  • 16. Methods/ Photo Cards Photo Card activities were designed to encourage reflection on particular aspects of downtown experience. Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District Bloomington City of Bloomington
  • 17. Methods/ Interviews Follow-up interviews were structured around content from the returned probe packets. Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 18. Insights
  • 19. Insights/ Downtown Experience Insights emerged related to four areas of downtown experience. TRAVEL NAVIGATION ENGAGEMENT EXTENSION Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 20. Insights/ Travel TRAVEL NAVIGATION ENGAGEMENT EXTENSION Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 21. Insights/ Travel Although they see the value, people are hesitant to start using the bus instead of their cars. “I only started [using the bus] once my car broke and I was forced to figure it out. Now I use it all the time.” Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District Bloomington City of Bloomington
  • 22. Insights/ Travel Although they see the value, people are hesitant to start using the bus instead of their cars. Making trip-planning easier can encourage people to use buses. Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District Bloomington City of Bloomington
  • 23. Insights/ Travel Insights/ Travel Even those who frequently take the bus often have difficulty knowing when a bus will arrive and where exctly it’s going. “I hate never knowing when the bus is coming…I never know whether to walk or wait.” BloomingtonBrunetti|| Jason de Runa || James Pierce | | Brandon Stephens| James Pierce |Bloomington Entertainment and Arts District Laura Brunetti Jason Deruna JamesLaura Brunetti | Jason Deruna Laura Downtown Development Pierce Brandon Stephens Brandon Stephens City of Bloomington
  • 24. Insights/ Travel Insights/ Travel Schedule and route information is not available on-site and real-time. when a bus will arrive Even those who frequently take the bus often have difficulty knowing and where exctly it’s going. Bus riders are uniformed and feel they have little control. BloomingtonBrunetti|| Jason de Runa || James Pierce | | Brandon Stephens| James Pierce |Bloomington Entertainment and Arts District Laura Brunetti Jason Deruna JamesLaura Brunetti | Jason Deruna Laura Downtown Development Pierce Brandon Stephens Brandon Stephens City of Bloomington
  • 25. Design Opportunities: Public Transportation 1. Encourage bus transit by simplifying trip-planning. 2. Provide contextual information about routes and schedules. 3. Utilize bus routes and schedules to advertise events and destinations. Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 26. Insights/ Travel Cars offer flexibility and convenience. But not everyone has access to one. “I love the farmers market. But it’s hard to get there and carry every- thing without a car. So I don’t go as much as I’d like to.” Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District Bloomington City of Bloomington
  • 27. Insights/ Travel Cars offer flexibility and convenience. But not everyone has access to one. Not having access to a car is a barrier to getting downtown. Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District Bloomington City of Bloomington
  • 28. Insights/ Traveling Lack of parking is a deterrent to going downtown. “I was never sure if I could even park in the garages. There no signs that tell you...” Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District Bloomington City of Bloomington
  • 29. Insights/ Traveling Lack of parking is a deterrent to going downtown. Parking garages are underutilized. Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District Bloomington City of Bloomington
  • 30. Design Opportunities: Personal Transportation 1. Encourage utilization of garage parking. 2. Support car-pooling and car-sharing. Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 31. Insights/ Navigation TRAVEL NAVIGATION ENGAGEMENT EXTENSION Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 32. Insights/ Navigation Downtown maps are largely ignored by both visitors and long-term residents. “I took a picture of this sign because I realized I’ve never even looked at it...Those signs feel so consumer- driven.” Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District Bloomington City of Bloomington
  • 33. Insights/ Navigation Downtown maps are largely ignored by both visitors and long-term residents. Community-centered maps could be more useful and engaging than commerce-centered maps. Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District Bloomington City of Bloomington
  • 34. Insights/ Navigation Residents do not always know about or fully appreciate all areas of their community. “I stumbled on some ‘hidden gems’ I didn’t really know about, like the city municipal building and the park be- hind the police station.” Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District Bloomington City of Bloomington
  • 35. Insights/ Navigation Residents do not always know about or fully appreciate all areas of their community. Community maps could be useful even to long-term residents. Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District Bloomington City of Bloomington
  • 36. Design Opportunities: Wayfinding 1. Develop community-centered maps, rather than commerce-centered maps. 2. Don’t just provide information, offer engaging information. Laura Brunetti | |Jason Deruna||James Pierce | |Brandon Stephens Laura Brunetti Jason Deruna JamesPierce Brandon Stephens de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 37. Insights/ Navigation Downtown maps communicate objective space, but fail to portray how downtown is experienced as a place. “Those maps seem pretty useless, even for visitors. If you wanna know the good spots to go, you gotta ask someone.” Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District Bloomington City of Bloomington
  • 38. Insights/ Navigation Downtown maps communicate objective space, but fail to portray how downtown is experienced as a place. City maps do not convey the richness and nuance of downtown. Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District Bloomington City of Bloomington
  • 39. Design Opportunities: Defining Space and Place 1. Highlight community places, not government-zoned spaces. 2. Cultivate district cultures. Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 40. Insights/ Enagement TRAVEL NAVIGATION ENGAGEMENT EXTENSION Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 41. Insights/ Engagement Physical details are often overlooked when designing public spaces. “They arrange them in a way that you think they have been designed. Like they don’t put two yellows next to each other…they just look nice” Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District Bloomington City of Bloomington
  • 42. Insights/ Engagement Physical details are often overlooked when designing public spaces. Small, aesthetic details are appreciated, and differentiate downtown from other competing areas such as the mall. Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District Bloomington City of Bloomington
  • 43. Insights/ Engagement Visually unattractive areas are not considered “walkable”. “It’s still an alleyway, but it’s a lot nicer with the mural. It really spruces up everything and makes it more enjoyable to be on foot.” Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District Bloomington City of Bloomington
  • 44. Insights/ Engagement Visually unattractive areas are not considered “walkable”. Beautifying walkways can encourage foot traffic through downtown. Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District Bloomington City of Bloomington
  • 45. Design Opportunities: Visual Aesthetics 1. Beautify low-traffic areas. 2. Consider overlooked details. 3. Play-up attention to aesthetic detail. Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 46. Insights/ Engagement Downtown landmarks and attractions are must-see events for visiting friends, but they are considered drive-by rather than walk-through attractions. “When I have friends, I usually give them a driving tour downtown and through Kirkwood.” Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District Bloomington City of Bloomington
  • 47. Insights/ Engagement Downtown landmarks and attractions are must-see events for visiting friends, but they are considered drive-by rather than walk-through attractions. Downtown spaces need to be more than visually appealing to attract people. They should be physically engaging. Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District Bloomington City of Bloomington
  • 48. Design Opportunities: Physical Engagement 1. Hold routine events near landmarks. 2. Create engaging open public spaces. Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 49. Insights/ Engagement People enjoy the local feel of downtown shops. However, this does not gaurantee that people will shop there. “I really like the local, authentic flavor of downtown shops… ...No, I hardly ever shop downtown.” Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District Bloomington City of Bloomington
  • 50. Insights/ Engagement People enjoy the local feel of downtown shops. However, this does not guarantee that people will shop there. Useful destinations are necessary to make downtown a routine destination. Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District Bloomington City of Bloomington
  • 51. Design Opportunities: Useful Destinations 1. Attract stores that are appealing to college students. 2. Create strategic clusters of useful destinations. Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 52. Insights/ Extension TRAVEL NAVIGATION ENGAGEMENT EXTENSION Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 53. Insights/ Extension The University draws a lot of traffic through downtown. “I like how Sample Gates physically ties the downtown and University together.” Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District Bloomington City of Bloomington
  • 54. Insights/ Extension The University draws a lot of traffic through downtown. Downtown should integrate, as well as differentiate, itself from University space. Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District Bloomington City of Bloomington
  • 55. Insights/ Extension Many areas surrounding downtown are unattractive. “Downtown is nice, but the areas I walk through to get there are really ugly.” Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District Bloomington City of Bloomington
  • 56. Insights/ Extension Many areas surrounding downtown are unattractive. The quality of experience in surrounding areas affects the quality of experience downtown. Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District Bloomington City of Bloomington
  • 57. Design Opportunities: Boundary Areas 1. Consider areas surrounding downtown in design and planning. 2. Continue to integrate downtown and University space. Laura Brunetti || Jason de Runa || James Pierce | | Brandon Stephens Laura Brunetti Jason Deruna James Pierce Brandon Stephens Bloomington Entertainment and Arts District
  • 58. Insights/ Extension Historic landmarks and associated experiences come to represent Bloomington as a whole. “The courthouse really represents Bloomington....especially when the light are up.” Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District Bloomington City of Bloomington
  • 59. Insights/ Extension Historic landmarks and associated experiences come to represent Bloomington as a whole. Situating events and destinations near historic landmarks can make the experiences more meaningful. Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District Bloomington City of Bloomington
  • 60. Insights/ Engagement Community members appreciate signs of growth and development. “I like the feeling of growth and development downtown. It makes me want to get involved...” Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District Bloomington City of Bloomington
  • 61. Insights/ Engagement Community members appreciate signs of growth and development. People may appreciate downtown development more if that are actively involved in design and planning. Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District Bloomington City of Bloomington
  • 62. Design Opportunities: Community Participation 1. Cultivate historic places. 2. Make innovation and planning transparent. 3. Include all community members in design and planning. Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 63. Insights/ Opportunity Areas 1. Public Transportation 3. Visual 6. Wayfinding 8. Boundary Areas Aesthetics 2. Personal 7. Defining 9. Community Transportation 4. Physical Space &Place Participation Engagement 5. Useful Destinations TRAVEL NAVIGATION ENGAGEMENT EXTENSION Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 64. Concepts
  • 65. Concepts/ Concepts Overview TRAVEL NAVIGATION ENGAGEMENT EXTENSION Concept Systems Real-Time Bus Info Vehicle-Sharing Interactive Map Kiosks Location Aware Services Visual Walkways Interactive Public Spaces Community Beautification Dynamic Local Shops Participatory Design Planning Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 66. Concepts/ Real-Time Bus Info Real-Time Signs Bus #: 6-c Next Bus: Provides up-to-date schedule 12 mins and route information . Subsequent Bus: 33 mins Text-Message Info Text the bus stop number and re- ceive real-time updates. Online Trip Planner Easily plan routes from home or mobile device. Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 67. Concepts/ Vehicle Sharing Car-Share & Bicycle-Share Pay as you go electronic access. Pick-Up Locations P Strategic hubs encourage downtown traffic. Parking Designated garage parking for car-share vehicles. Car-Share Parking Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 68. Concepts/ Interactive Map Kiosk Directing to Destinations Recommendations and directions to downtown shops, events and down town Bloomington Indiana attractions. Community-Generated Content Reviews, ratings, and top attractions provided by individuals. Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 69. Concepts/ Location-Aware Services Your location Downtown Set New location User/Context Specified Criteria Around you all | hottest Users define interests and rate ex- Video Saloon (0.7 mi) 50 cent drafts... periences. Festers (0.4 mi) Trio in Stereo - show starts at 8pm... Location-Aware Recommendations Interesting events and destinations delivered real-time to mobile device. Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 70. Concepts/ Visual Walkways Painted Paths and Building Colors define downtown navigable space. Navigation Intuitively guides visitors to popular destinations. Branding Place Defines cultural and functional community places. Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 71. Concepts/ Interactive Public Spaces Designated Public Performance Space Opportunity for local musicians and entertainers. Interactive Art Recruiting and funding local artist to create engaging spaces downtown. Outdoor Art Exhibits Photographic and digital media art installations. Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 72. Concepts/ Participatory Design & Community Beautification Participatory Design Community members actively work with designers to plan downtown development. Adopt-A-Block Local community groups beautify selected downtown areas. Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 73. Strategies
  • 74. Strategies Mission 1: “Facilitate arts and technology initiatives in the District.” Integrate interactive map kiosks in high-traffic area (i) Develop interactive directories. (ii) Assess kiosk placement 2010 2011 2012 Legend Q1 Q2 Q3 Q4 I Q1 Q2 Q3 Q4 I Q1 Q2 Q3 Q4 R = Request for funding D = Design P = Prototype R D P I I = Implementation Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 75. Strategies Mission 2: “Ensure a strong District brand and recognition in the community, region and nation.” Implement visual walkways (i) Define districts and paths (ii) Develop color-coding and branding for each district (iii) Paint buildings, sidewalks, and streets 2009 2010 2011 2012 Q1 Q2 Q3 Q4 I Q1 Q2 Q3 Q4 I Q1 Q2 Q3 Q4 I Q1 Q2 Q3 Q4 R D I Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 76. Strategies Mission 3: “Support the creative and cultural sector’s efforts towards artistic, professional and economic growth.” 1. Designate public performance and exhibition spaces 2. Develop increased event programming (i) encourage local artists and performers (ii) work with University art and music programs 2009 2010 Q1 Q2 Q3 Q4 I Q1 Q2 Q3 Q4 D I Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 77. Strategies Mission 4: “Support audience development and accessibility initiatives.” 1. Encourage utilization of existing parking (i) improve signage for garage and street parking 2. Real-time bus info system (i) real-time signs (ii) text message schedule info 3. Bicycle/Car sharing (i) define strategic hubs 2010 2011 2012 2013 Q1 Q2 Q3 Q4 I Q1 Q2 Q3 Q4 I Q1 Q2 Q3 Q4 I Q1 Q2 Q3 Q4 R D I Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 78. Acknowledgements Miah Michaelsen Assistant Economic Development Director for the Arts, City of Bloomington, IN Professor Eli Blevis Sindhia Thirumaran Associate Instructor