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Downtown Innovation
Designing the Future for the Bloomington Entertainment & Arts District (BEAD)




                                  Laura Brunetti | Jason de Runa | James Pierce | Brandon Stephens
What is BEAD?
“BEAD is a geographically defined, mixed-use cultural district
capitalizing on local and regional assets that are specific to the cultural,
economic and social issues of Bloomington.”




                                                                  BEAD Strategic Plan
                                                                  http://bloomington.in.gov/media/media.php?media_id=2588


Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
  Laura Brunetti Jason de Runa James Pierce | Brandon Stephens        Bloomington Entertainment and Arts District
Background
Background/ Spaces
Defined downtown spaces identified from literature review and informal interviews.




                                                                                    Farmer’s Market

                                                                    Boutique Area
                                                                                                           Kirkwood
                    Art Row
                                                                                                                                    Sample Gates
                                                                                                                             Quick Eateries
                                                Youth Area
                                                                                                             Restaurant Row




                                                                               Community Venues




  Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
    Laura Brunetti Jason de Runa James Pierce | Brandon Stephens                      Bloomington Entertainment and Arts District
Background/ Spaces
Well-defined spaces: Areas close to campus that offer food, drink, and shopping.




                                                                                         Kirkwood
                                                                                                                  Sample Gates
                                                                                                           Quick Eateries

                                                                                           Restaurant Row




  Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
    Laura Brunetti Jason de Runa James Pierce | Brandon Stephens    Bloomington Entertainment and Arts District
Background/ Spaces
Ill-Defined Spaces: Areas further from campus which offer art, children’s activities, & upscale
shopping.




                                                                                    Farmer’s Market

                                                                    Boutique Area

                    Art Row


                                                Youth Area




                                                                               Community Venues




  Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
    Laura Brunetti Jason de Runa James Pierce | Brandon Stephens                      Bloomington Entertainment and Arts District
Background/ Spaces
Undefined Spaces: Large spaces north, south, and east of the Kirkwood area.




  Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
    Laura Brunetti Jason de Runa James Pierce | Brandon Stephens    Bloomington Entertainment and Arts District
Background/ Activities
Interviews with community members showed geographic locations are defined in part by
activity.




      Downtown
      University
      College Mall
      West Side Shopping
      Parks and Lakes




  Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
    Laura Brunetti Jason de Runa James Pierce | Brandon Stephens    Bloomington Entertainment and Arts District
Background/ Activities
Strengths: Downtown excels in Dining and Art & Culture compared to competing areas.




      Downtown
      University
      College Mall
      West Side Shopping
      Parks and Lakes




  Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
    Laura Brunetti Jason de Runa James Pierce | Brandon Stephens    Bloomington Entertainment and Arts District
Background/ Activities
Opportunities: Downtown faces close competition in Entertainment, Shopping, Walking &
Biking.




      Downtown
      University
      College Mall
      West Side Shopping
      Parks and Lakes




  Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
    Laura Brunetti Jason de Runa James Pierce | Brandon Stephens    Bloomington Entertainment and Arts District
Background/ People
Students represent roughly half of the population of Bloomington.




                                                                      Students
                                                                      44%




                                        Bloomington, IN
                                        Median age: 23                    Non-Students
                                                                          26%


                                                                       Children
                                                                       17%
                                                            Elderly
                                                            19%                         U.S. Census Burea 2006. Bloomington, IN
                                                                                        http://factfinder.census.gov




  Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
    Laura Brunetti Jason de Runa James Pierce | Brandon Stephens                 Bloomington Entertainment and Arts District
Methods
Methods/ Participants
We recruited 8 participants to learn how people experience downtown.


                                             1-3 yrs in B-ton                                     5+ yrs in B-ton



               Student
                                           Dasen                    Will                      Fei-xing               Spencer
                                           26                       18                        27                     22
                                           1 years in B-ton         3 years in B-ton          5 years in B-ton       7 years in B-ton




        Non-Student
                                           Jordan                   Mindy                     Keith                  Judi
                                           27                       22                        34                     58
                                           1 years in B-ton         1 year in B-ton           15 years B-ton         22 years in B-ton



  Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
    Laura Brunetti Jason de Runa James Pierce | Brandon Stephens                       Bloomington Entertainment and Arts District
Methods/ Cultural Probes
Probe packets were distributed to participants. Packets contained provocative activities designed
to encourage thoughtful reflection and description of downtown experience.




  Laura Brunetti | |Jason Deruna||James Pierce | |Brandon Stephens
    Laura Brunetti Jason Deruna JamesPierce Brandon Stephens
                          de Runa James Pierce | Brandon Stephens    Bloomington Entertainment and Arts District
Methods/ Maps
Map activities were designed to encourage global reflection.




    Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
      Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens
Bloomington Downtown Development              Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District
                                                                                               Bloomington                    City of Bloomington
Methods/ Photo Cards
Photo Card activities were designed to encourage reflection on particular aspects of downtown
experience.




    Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
      Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens
Bloomington Downtown Development              Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District
                                                                                               Bloomington                    City of Bloomington
Methods/ Interviews
Follow-up interviews were structured around content from the returned probe packets.




  Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
    Laura Brunetti Jason de Runa James Pierce | Brandon Stephens    Bloomington Entertainment and Arts District
Insights
Insights/ Downtown Experience
Insights emerged related to four areas of downtown experience.




          TRAVEL                           NAVIGATION               ENGAGEMENT                         EXTENSION




  Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
    Laura Brunetti Jason de Runa James Pierce | Brandon Stephens      Bloomington Entertainment and Arts District
Insights/ Travel




           TRAVEL                           NAVIGATION               ENGAGEMENT                         EXTENSION




   Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
     Laura Brunetti Jason de Runa James Pierce | Brandon Stephens      Bloomington Entertainment and Arts District
Insights/ Travel
Although they see the value, people are hesitant to start using the bus instead of their cars.




                                                                                          “I only started [using the bus] once
                                                                                          my car broke and I was forced to
                                                                                          figure it out. Now I use it all the
                                                                                          time.”




    Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
      Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens
Bloomington Downtown Development              Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District
                                                                                               Bloomington                    City of Bloomington
Insights/ Travel
Although they see the value, people are hesitant to start using the bus instead of their cars.




      Making trip-planning easier can encourage people to use buses.




    Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
      Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens
Bloomington Downtown Development              Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District
                                                                                               Bloomington                    City of Bloomington
Insights/ Travel
  Insights/ Travel
Even those who frequently take the bus often have difficulty knowing when a bus will arrive
and where exctly it’s going.




                                                                                              “I hate never knowing when the
                                                                                              bus is coming…I never know
                                                                                              whether to walk or wait.”




BloomingtonBrunetti|| Jason de Runa || James Pierce | | Brandon Stephens| James Pierce |Bloomington Entertainment and Arts District
    Laura Brunetti Jason Deruna JamesLaura Brunetti | Jason Deruna
     Laura Downtown Development              Pierce Brandon Stephens                     Brandon Stephens             City of Bloomington
Insights/ Travel
  Insights/ Travel
Schedule and route information is not available on-site and real-time. when a bus will arrive
Even those who frequently take the bus often have difficulty knowing
and where exctly it’s going.




             Bus riders are uniformed and feel they have little control.




BloomingtonBrunetti|| Jason de Runa || James Pierce | | Brandon Stephens| James Pierce |Bloomington Entertainment and Arts District
    Laura Brunetti Jason Deruna JamesLaura Brunetti | Jason Deruna
     Laura Downtown Development              Pierce Brandon Stephens                     Brandon Stephens             City of Bloomington
Design Opportunities: Public Transportation

1. Encourage bus transit by simplifying trip-planning.

2. Provide contextual information about routes and
 schedules.

3. Utilize bus routes and schedules to advertise events
 and destinations.




Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
  Laura Brunetti Jason de Runa James Pierce | Brandon Stephens    Bloomington Entertainment and Arts District
Insights/ Travel
Cars offer flexibility and convenience. But not everyone has access to one.




                                                                                  “I love the farmers market. But it’s
                                                                                  hard to get there and carry every-
                                                                                  thing without a car. So I don’t go as
                                                                                  much as I’d like to.”




    Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
      Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens
Bloomington Downtown Development              Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District
                                                                                               Bloomington                    City of Bloomington
Insights/ Travel
Cars offer flexibility and convenience. But not everyone has access to one.




             Not having access to a car is a barrier to getting downtown.




    Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
      Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens
Bloomington Downtown Development              Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District
                                                                                               Bloomington                    City of Bloomington
Insights/ Traveling
Lack of parking is a deterrent to going downtown.




                                                                                                      “I was never sure if I could even park
                                                                                                      in the garages. There no signs that
                                                                                                      tell you...”




    Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
      Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens
Bloomington Downtown Development              Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District
                                                                                               Bloomington                    City of Bloomington
Insights/ Traveling
Lack of parking is a deterrent to going downtown.




                                 Parking garages are underutilized.




    Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
      Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens
Bloomington Downtown Development              Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District
                                                                                               Bloomington                    City of Bloomington
Design Opportunities: Personal Transportation

1. Encourage utilization of garage parking.

2. Support car-pooling and car-sharing.




Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
  Laura Brunetti Jason de Runa James Pierce | Brandon Stephens    Bloomington Entertainment and Arts District
Insights/ Navigation




          TRAVEL                           NAVIGATION               ENGAGEMENT                         EXTENSION




  Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
    Laura Brunetti Jason de Runa James Pierce | Brandon Stephens      Bloomington Entertainment and Arts District
Insights/ Navigation
Downtown maps are largely ignored by both visitors and long-term residents.




                                                                                                     “I took a picture of this sign because
                                                                                                     I realized I’ve never even looked at
                                                                                                     it...Those signs feel so consumer-
                                                                                                     driven.”




    Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
      Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens
Bloomington Downtown Development              Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District
                                                                                               Bloomington                    City of Bloomington
Insights/ Navigation
Downtown maps are largely ignored by both visitors and long-term residents.




    Community-centered maps could be more useful and engaging than
    commerce-centered maps.




    Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
      Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens
Bloomington Downtown Development              Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District
                                                                                               Bloomington                    City of Bloomington
Insights/ Navigation
Residents do not always know about or fully appreciate all areas of their community.




                                                                                                    “I stumbled on some ‘hidden gems’ I
                                                                                                    didn’t really know about, like the city
                                                                                                    municipal building and the park be-
                                                                                                    hind the police station.”




    Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
      Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens
Bloomington Downtown Development              Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District
                                                                                               Bloomington                    City of Bloomington
Insights/ Navigation
Residents do not always know about or fully appreciate all areas of their community.




             Community maps could be useful even to long-term residents.




    Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
      Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens
Bloomington Downtown Development              Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District
                                                                                               Bloomington                    City of Bloomington
Design Opportunities: Wayfinding

1. Develop community-centered maps, rather than
 commerce-centered maps.

2. Don’t just provide information, offer engaging
 information.




Laura Brunetti | |Jason Deruna||James Pierce | |Brandon Stephens
  Laura Brunetti Jason Deruna JamesPierce Brandon Stephens
                        de Runa James Pierce | Brandon Stephens    Bloomington Entertainment and Arts District
Insights/ Navigation
Downtown maps communicate objective space, but fail to portray how downtown is experienced
as a place.




                                                                                                   “Those maps seem pretty useless,
                                                                                                   even for visitors. If you wanna know
                                                                                                   the good spots to go, you gotta ask
                                                                                                   someone.”




    Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
      Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens
Bloomington Downtown Development              Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District
                                                                                               Bloomington                    City of Bloomington
Insights/ Navigation
Downtown maps communicate objective space, but fail to portray how downtown is experienced
as a place.




              City maps do not convey the richness and nuance of downtown.




    Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
      Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens
Bloomington Downtown Development              Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District
                                                                                               Bloomington                    City of Bloomington
Design Opportunities: Defining Space and Place

1. Highlight community places, not government-zoned
 spaces.

2. Cultivate district cultures.




Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
  Laura Brunetti Jason de Runa James Pierce | Brandon Stephens    Bloomington Entertainment and Arts District
Insights/ Enagement




          TRAVEL                           NAVIGATION               ENGAGEMENT                         EXTENSION




  Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
    Laura Brunetti Jason de Runa James Pierce | Brandon Stephens      Bloomington Entertainment and Arts District
Insights/ Engagement

Physical details are often overlooked when designing public spaces.




                                                                                       “They arrange them in a way that you
                                                                                       think they have been designed. Like
                                                                                       they don’t put two yellows next to each
                                                                                       other…they just look nice”




    Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
      Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens
Bloomington Downtown Development              Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District
                                                                                               Bloomington                    City of Bloomington
Insights/ Engagement

Physical details are often overlooked when designing public spaces.




    Small, aesthetic details are appreciated, and differentiate downtown from other
    competing areas such as the mall.




    Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
      Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens
Bloomington Downtown Development              Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District
                                                                                               Bloomington                    City of Bloomington
Insights/ Engagement
Visually unattractive areas are not considered “walkable”.




                                                                                     “It’s still an alleyway, but it’s a lot
                                                                                     nicer with the mural. It really spruces
                                                                                     up everything and makes it more
                                                                                     enjoyable to be on foot.”




    Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
      Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens
Bloomington Downtown Development              Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District
                                                                                               Bloomington                    City of Bloomington
Insights/ Engagement
Visually unattractive areas are not considered “walkable”.




        Beautifying walkways can encourage foot traffic through downtown.




    Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
      Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens
Bloomington Downtown Development              Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District
                                                                                               Bloomington                    City of Bloomington
Design Opportunities: Visual Aesthetics

1. Beautify low-traffic areas.

2. Consider overlooked details.

3. Play-up attention to aesthetic detail.




Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
  Laura Brunetti Jason de Runa James Pierce | Brandon Stephens    Bloomington Entertainment and Arts District
Insights/ Engagement
Downtown landmarks and attractions are must-see events for visiting friends, but they are
considered drive-by rather than walk-through attractions.




                                                                                                  “When I have friends, I usually give them
                                                                                                  a driving tour downtown and through
                                                                                                  Kirkwood.”




    Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
      Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens
Bloomington Downtown Development              Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District
                                                                                               Bloomington                    City of Bloomington
Insights/ Engagement
Downtown landmarks and attractions are must-see events for visiting friends, but they are
considered drive-by rather than walk-through attractions.




Downtown spaces need to be more than visually appealing to attract people.
They should be physically engaging.




    Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
      Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens
Bloomington Downtown Development              Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District
                                                                                               Bloomington                    City of Bloomington
Design Opportunities: Physical Engagement

1. Hold routine events near landmarks.

2. Create engaging open public spaces.




Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
  Laura Brunetti Jason de Runa James Pierce | Brandon Stephens    Bloomington Entertainment and Arts District
Insights/ Engagement
People enjoy the local feel of downtown shops. However, this does not gaurantee that people will
shop there.




                                                                                  “I really like the local, authentic flavor of
                                                                                  downtown shops…

                                                                                  ...No, I hardly ever shop downtown.”




    Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
      Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens
Bloomington Downtown Development              Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District
                                                                                               Bloomington                    City of Bloomington
Insights/ Engagement
People enjoy the local feel of downtown shops. However, this does not guarantee that people will
shop there.




Useful destinations are necessary to make downtown a routine destination.




    Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
      Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens
Bloomington Downtown Development              Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District
                                                                                               Bloomington                    City of Bloomington
Design Opportunities: Useful Destinations

1. Attract stores that are appealing to college students.

2. Create strategic clusters of useful destinations.




Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
  Laura Brunetti Jason de Runa James Pierce | Brandon Stephens    Bloomington Entertainment and Arts District
Insights/ Extension




          TRAVEL                           NAVIGATION               ENGAGEMENT                         EXTENSION




  Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
    Laura Brunetti Jason de Runa James Pierce | Brandon Stephens      Bloomington Entertainment and Arts District
Insights/ Extension
The University draws a lot of traffic through downtown.




                                                                                              “I like how Sample Gates physically
                                                                                              ties the downtown and University
                                                                                              together.”




    Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
      Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens
Bloomington Downtown Development              Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District
                                                                                               Bloomington                    City of Bloomington
Insights/ Extension
The University draws a lot of traffic through downtown.




    Downtown should integrate, as well as differentiate, itself from University space.




    Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
      Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens
Bloomington Downtown Development              Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District
                                                                                               Bloomington                    City of Bloomington
Insights/ Extension
Many areas surrounding downtown are unattractive.




                                                                                             “Downtown is nice, but the areas I
                                                                                             walk through to get there are really
                                                                                             ugly.”




    Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
      Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens
Bloomington Downtown Development              Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District
                                                                                               Bloomington                    City of Bloomington
Insights/ Extension
Many areas surrounding downtown are unattractive.




The quality of experience in surrounding areas affects the quality of experience downtown.




    Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
      Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens
Bloomington Downtown Development              Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District
                                                                                               Bloomington                    City of Bloomington
Design Opportunities: Boundary Areas

1. Consider areas surrounding downtown in design and
 planning.

2. Continue to integrate downtown and University space.




Laura Brunetti || Jason de Runa || James Pierce | | Brandon Stephens
 Laura Brunetti Jason Deruna James Pierce Brandon Stephens             Bloomington Entertainment and Arts District
Insights/ Extension
Historic landmarks and associated experiences come to represent Bloomington as a whole.




                                                                                                     “The courthouse really represents
                                                                                                     Bloomington....especially when the
                                                                                                     light are up.”




    Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
      Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens
Bloomington Downtown Development              Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District
                                                                                               Bloomington                    City of Bloomington
Insights/ Extension
Historic landmarks and associated experiences come to represent Bloomington as a whole.




    Situating events and destinations near historic landmarks can make the experiences more
    meaningful.




    Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
      Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens
Bloomington Downtown Development              Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District
                                                                                               Bloomington                    City of Bloomington
Insights/ Engagement
Community members appreciate signs of growth and development.




                                                                                                     “I like the feeling of growth and
                                                                                                     development downtown. It makes me
                                                                                                     want to get involved...”




    Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
      Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens
Bloomington Downtown Development              Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District
                                                                                               Bloomington                    City of Bloomington
Insights/ Engagement
Community members appreciate signs of growth and development.




    People may appreciate downtown development more if that are actively involved in
    design and planning.




    Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
      Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens
Bloomington Downtown Development              Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District
                                                                                               Bloomington                    City of Bloomington
Design Opportunities: Community Participation

1. Cultivate historic places.

2. Make innovation and planning transparent.

3. Include all community members in design and
 planning.




Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
  Laura Brunetti Jason de Runa James Pierce | Brandon Stephens    Bloomington Entertainment and Arts District
Insights/ Opportunity Areas




    1. Public Transportation                   3. Visual             6. Wayfinding                        8. Boundary Areas
                                               Aesthetics
    2. Personal                                                      7. Defining                          9. Community
    Transportation                             4. Physical           Space &Place                         Participation
                                               Engagement

                                               5. Useful
                                               Destinations

          TRAVEL                           NAVIGATION               ENGAGEMENT                           EXTENSION




  Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
    Laura Brunetti Jason de Runa James Pierce | Brandon Stephens        Bloomington Entertainment and Arts District
Concepts
Concepts/ Concepts Overview




                                TRAVEL              NAVIGATION      ENGAGEMENT             EXTENSION




       Concept Systems

       Real-Time Bus Info
       Vehicle-Sharing
       Interactive Map Kiosks
       Location Aware Services
       Visual Walkways
       Interactive Public Spaces
       Community Beautification
       Dynamic Local Shops
       Participatory Design Planning



  Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
    Laura Brunetti Jason de Runa James Pierce | Brandon Stephens          Bloomington Entertainment and Arts District
Concepts/ Real-Time Bus Info




                                                                                                    Real-Time Signs

                                                                    Bus #: 6-c
                                                                    Next Bus:
                                                                                                    Provides up-to-date schedule
                                                                     12 mins                        and route information .
                                                                    Subsequent Bus:

                                                                     33 mins




                                                                                                    Text-Message Info

                                                                                                    Text the bus stop number and re-
                                                                                                    ceive real-time updates.


                                                                                                    Online Trip Planner

                                                                                                    Easily plan routes from home or
                                                                                                    mobile device.




  Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
    Laura Brunetti Jason de Runa James Pierce | Brandon Stephens                      Bloomington Entertainment and Arts District
Concepts/ Vehicle Sharing




                                                                    Car-Share & Bicycle-Share
                                                                    Pay as you go electronic access.



                                                                    Pick-Up Locations




                    P
                                                                    Strategic hubs encourage downtown traffic.



                                                                    Parking
                                                                    Designated garage parking for car-share vehicles.


        Car-Share Parking




  Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
    Laura Brunetti Jason de Runa James Pierce | Brandon Stephens          Bloomington Entertainment and Arts District
Concepts/ Interactive Map Kiosk




                                                                                     Directing to Destinations
                                                                                     Recommendations and directions
                                                                                     to downtown shops, events and
           down           town
                       Bloomington Indiana
                                                                                     attractions.


                                                                                     Community-Generated
                                                                                     Content

                                                                                     Reviews, ratings, and top
                                                                                     attractions provided by individuals.




  Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
    Laura Brunetti Jason de Runa James Pierce | Brandon Stephens    Bloomington Entertainment and Arts District
Concepts/ Location-Aware Services




                     Your location

                      Downtown                         Set

                     New location
                                                                         User/Context Specified Criteria
                     Around you
                      all | hottest                                      Users define interests and rate ex-
                       Video Saloon (0.7 mi)
                         50 cent drafts...                               periences.
                      Festers (0.4 mi)
                       Trio in Stereo - show starts at 8pm...

                                                                         Location-Aware
                                                                         Recommendations

                                                                         Interesting events and destinations
                                                                         delivered real-time to mobile
                                                                         device.




  Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
    Laura Brunetti Jason de Runa James Pierce | Brandon Stephens    Bloomington Entertainment and Arts District
Concepts/ Visual Walkways




                                                                               Painted Paths and Building

                                                                               Colors define downtown
                                                                               navigable space.


                                                                               Navigation

                                                                               Intuitively guides visitors to
                                                                               popular destinations.



                                                                               Branding Place

                                                                               Defines cultural and functional
                                                                               community places.




  Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
    Laura Brunetti Jason de Runa James Pierce | Brandon Stephens    Bloomington Entertainment and Arts District
Concepts/ Interactive Public Spaces




                                                                                      Designated Public
                                                                                      Performance Space

                                                                                      Opportunity for local musicians
                                                                                      and entertainers.


                                                                                      Interactive Art

                                                                                      Recruiting and funding local
                                                                                      artist to create engaging spaces
                                                                                      downtown.


                                                                                      Outdoor Art Exhibits

                                                                                      Photographic and digital media
                                                                                      art installations.




  Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
    Laura Brunetti Jason de Runa James Pierce | Brandon Stephens    Bloomington Entertainment and Arts District
Concepts/ Participatory Design & Community Beautification




                                                                                     Participatory Design

                                                                                     Community members actively work
                                                                                     with designers to plan downtown
                                                                                     development.




                                                                                     Adopt-A-Block

                                                                                     Local community groups beautify
                                                                                     selected downtown areas.




  Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
    Laura Brunetti Jason de Runa James Pierce | Brandon Stephens    Bloomington Entertainment and Arts District
Strategies
Strategies




  Mission 1: “Facilitate arts and technology initiatives in the
  District.”

  Integrate interactive map kiosks in high-traffic area
         (i) Develop interactive directories.
         (ii) Assess kiosk placement




                        2010                             2011                        2012                                 Legend

             Q1      Q2       Q3      Q4
                                           I   Q1      Q2      Q3    Q4   I   Q1   Q2       Q3       Q4
                                                                                                                          R = Request for funding
                                                                                                                          D = Design
                                                                                                                          P = Prototype
              R                       D                        P                             I                            I = Implementation



   Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
     Laura Brunetti Jason de Runa James Pierce | Brandon Stephens                  Bloomington Entertainment and Arts District
Strategies




   Mission 2: “Ensure a strong District brand and recognition
   in the community, region and nation.”

   Implement visual walkways
      (i) Define districts and paths
      (ii) Develop color-coding and branding for each district
         (iii) Paint buildings, sidewalks, and streets




                     2009                             2010                         2011                               2012
             Q1    Q2      Q3       Q4
                                         I   Q1     Q2       Q3     Q4   I   Q1   Q2      Q3      Q4
                                                                                                        I   Q1       Q2         Q3   Q4

             R                      D                                                                         I

  Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
    Laura Brunetti Jason de Runa James Pierce | Brandon Stephens                  Bloomington Entertainment and Arts District
Strategies




   Mission 3: “Support the creative and cultural sector’s
   efforts towards artistic, professional and economic
   growth.”

   1. Designate public performance and exhibition spaces

   2. Develop increased event programming
        (i) encourage local artists and performers
        (ii) work with University art and music programs

                        2009                             2010
             Q1      Q2       Q3      Q4
                                           I   Q1      Q2      Q3   Q4

              D                                                I


  Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
    Laura Brunetti Jason de Runa James Pierce | Brandon Stephens         Bloomington Entertainment and Arts District
Strategies



  Mission 4: “Support audience development and
  accessibility initiatives.”

  1. Encourage utilization of existing parking
      (i) improve signage for garage and street parking
  2. Real-time bus info system
      (i) real-time signs
      (ii) text message schedule info
  3. Bicycle/Car sharing
      (i) define strategic hubs
                2010                             2011                             2012                                 2013
      Q1      Q2       Q3      Q4
                                    I   Q1      Q2      Q3         Q4   I   Q1   Q2       Q3      Q4
                                                                                                         I   Q1      Q2       Q3    Q4

       R                                D                                                                                      I

 Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens
   Laura Brunetti Jason de Runa James Pierce | Brandon Stephens                       Bloomington Entertainment and Arts District
Acknowledgements
                            Miah Michaelsen
Assistant Economic Development Director for the Arts, City of Bloomington, IN




                           Professor Eli Blevis



                          Sindhia Thirumaran
                            Associate Instructor

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Bead Presentation

  • 1. Downtown Innovation Designing the Future for the Bloomington Entertainment & Arts District (BEAD) Laura Brunetti | Jason de Runa | James Pierce | Brandon Stephens
  • 2. What is BEAD? “BEAD is a geographically defined, mixed-use cultural district capitalizing on local and regional assets that are specific to the cultural, economic and social issues of Bloomington.” BEAD Strategic Plan http://bloomington.in.gov/media/media.php?media_id=2588 Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 4. Background/ Spaces Defined downtown spaces identified from literature review and informal interviews. Farmer’s Market Boutique Area Kirkwood Art Row Sample Gates Quick Eateries Youth Area Restaurant Row Community Venues Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 5. Background/ Spaces Well-defined spaces: Areas close to campus that offer food, drink, and shopping. Kirkwood Sample Gates Quick Eateries Restaurant Row Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 6. Background/ Spaces Ill-Defined Spaces: Areas further from campus which offer art, children’s activities, & upscale shopping. Farmer’s Market Boutique Area Art Row Youth Area Community Venues Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 7. Background/ Spaces Undefined Spaces: Large spaces north, south, and east of the Kirkwood area. Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 8. Background/ Activities Interviews with community members showed geographic locations are defined in part by activity. Downtown University College Mall West Side Shopping Parks and Lakes Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 9. Background/ Activities Strengths: Downtown excels in Dining and Art & Culture compared to competing areas. Downtown University College Mall West Side Shopping Parks and Lakes Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 10. Background/ Activities Opportunities: Downtown faces close competition in Entertainment, Shopping, Walking & Biking. Downtown University College Mall West Side Shopping Parks and Lakes Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 11. Background/ People Students represent roughly half of the population of Bloomington. Students 44% Bloomington, IN Median age: 23 Non-Students 26% Children 17% Elderly 19% U.S. Census Burea 2006. Bloomington, IN http://factfinder.census.gov Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 13. Methods/ Participants We recruited 8 participants to learn how people experience downtown. 1-3 yrs in B-ton 5+ yrs in B-ton Student Dasen Will Fei-xing Spencer 26 18 27 22 1 years in B-ton 3 years in B-ton 5 years in B-ton 7 years in B-ton Non-Student Jordan Mindy Keith Judi 27 22 34 58 1 years in B-ton 1 year in B-ton 15 years B-ton 22 years in B-ton Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 14. Methods/ Cultural Probes Probe packets were distributed to participants. Packets contained provocative activities designed to encourage thoughtful reflection and description of downtown experience. Laura Brunetti | |Jason Deruna||James Pierce | |Brandon Stephens Laura Brunetti Jason Deruna JamesPierce Brandon Stephens de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 15. Methods/ Maps Map activities were designed to encourage global reflection. Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District Bloomington City of Bloomington
  • 16. Methods/ Photo Cards Photo Card activities were designed to encourage reflection on particular aspects of downtown experience. Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District Bloomington City of Bloomington
  • 17. Methods/ Interviews Follow-up interviews were structured around content from the returned probe packets. Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 19. Insights/ Downtown Experience Insights emerged related to four areas of downtown experience. TRAVEL NAVIGATION ENGAGEMENT EXTENSION Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 20. Insights/ Travel TRAVEL NAVIGATION ENGAGEMENT EXTENSION Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 21. Insights/ Travel Although they see the value, people are hesitant to start using the bus instead of their cars. “I only started [using the bus] once my car broke and I was forced to figure it out. Now I use it all the time.” Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District Bloomington City of Bloomington
  • 22. Insights/ Travel Although they see the value, people are hesitant to start using the bus instead of their cars. Making trip-planning easier can encourage people to use buses. Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District Bloomington City of Bloomington
  • 23. Insights/ Travel Insights/ Travel Even those who frequently take the bus often have difficulty knowing when a bus will arrive and where exctly it’s going. “I hate never knowing when the bus is coming…I never know whether to walk or wait.” BloomingtonBrunetti|| Jason de Runa || James Pierce | | Brandon Stephens| James Pierce |Bloomington Entertainment and Arts District Laura Brunetti Jason Deruna JamesLaura Brunetti | Jason Deruna Laura Downtown Development Pierce Brandon Stephens Brandon Stephens City of Bloomington
  • 24. Insights/ Travel Insights/ Travel Schedule and route information is not available on-site and real-time. when a bus will arrive Even those who frequently take the bus often have difficulty knowing and where exctly it’s going. Bus riders are uniformed and feel they have little control. BloomingtonBrunetti|| Jason de Runa || James Pierce | | Brandon Stephens| James Pierce |Bloomington Entertainment and Arts District Laura Brunetti Jason Deruna JamesLaura Brunetti | Jason Deruna Laura Downtown Development Pierce Brandon Stephens Brandon Stephens City of Bloomington
  • 25. Design Opportunities: Public Transportation 1. Encourage bus transit by simplifying trip-planning. 2. Provide contextual information about routes and schedules. 3. Utilize bus routes and schedules to advertise events and destinations. Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 26. Insights/ Travel Cars offer flexibility and convenience. But not everyone has access to one. “I love the farmers market. But it’s hard to get there and carry every- thing without a car. So I don’t go as much as I’d like to.” Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District Bloomington City of Bloomington
  • 27. Insights/ Travel Cars offer flexibility and convenience. But not everyone has access to one. Not having access to a car is a barrier to getting downtown. Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District Bloomington City of Bloomington
  • 28. Insights/ Traveling Lack of parking is a deterrent to going downtown. “I was never sure if I could even park in the garages. There no signs that tell you...” Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District Bloomington City of Bloomington
  • 29. Insights/ Traveling Lack of parking is a deterrent to going downtown. Parking garages are underutilized. Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District Bloomington City of Bloomington
  • 30. Design Opportunities: Personal Transportation 1. Encourage utilization of garage parking. 2. Support car-pooling and car-sharing. Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 31. Insights/ Navigation TRAVEL NAVIGATION ENGAGEMENT EXTENSION Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 32. Insights/ Navigation Downtown maps are largely ignored by both visitors and long-term residents. “I took a picture of this sign because I realized I’ve never even looked at it...Those signs feel so consumer- driven.” Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District Bloomington City of Bloomington
  • 33. Insights/ Navigation Downtown maps are largely ignored by both visitors and long-term residents. Community-centered maps could be more useful and engaging than commerce-centered maps. Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District Bloomington City of Bloomington
  • 34. Insights/ Navigation Residents do not always know about or fully appreciate all areas of their community. “I stumbled on some ‘hidden gems’ I didn’t really know about, like the city municipal building and the park be- hind the police station.” Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District Bloomington City of Bloomington
  • 35. Insights/ Navigation Residents do not always know about or fully appreciate all areas of their community. Community maps could be useful even to long-term residents. Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District Bloomington City of Bloomington
  • 36. Design Opportunities: Wayfinding 1. Develop community-centered maps, rather than commerce-centered maps. 2. Don’t just provide information, offer engaging information. Laura Brunetti | |Jason Deruna||James Pierce | |Brandon Stephens Laura Brunetti Jason Deruna JamesPierce Brandon Stephens de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 37. Insights/ Navigation Downtown maps communicate objective space, but fail to portray how downtown is experienced as a place. “Those maps seem pretty useless, even for visitors. If you wanna know the good spots to go, you gotta ask someone.” Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District Bloomington City of Bloomington
  • 38. Insights/ Navigation Downtown maps communicate objective space, but fail to portray how downtown is experienced as a place. City maps do not convey the richness and nuance of downtown. Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District Bloomington City of Bloomington
  • 39. Design Opportunities: Defining Space and Place 1. Highlight community places, not government-zoned spaces. 2. Cultivate district cultures. Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 40. Insights/ Enagement TRAVEL NAVIGATION ENGAGEMENT EXTENSION Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 41. Insights/ Engagement Physical details are often overlooked when designing public spaces. “They arrange them in a way that you think they have been designed. Like they don’t put two yellows next to each other…they just look nice” Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District Bloomington City of Bloomington
  • 42. Insights/ Engagement Physical details are often overlooked when designing public spaces. Small, aesthetic details are appreciated, and differentiate downtown from other competing areas such as the mall. Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District Bloomington City of Bloomington
  • 43. Insights/ Engagement Visually unattractive areas are not considered “walkable”. “It’s still an alleyway, but it’s a lot nicer with the mural. It really spruces up everything and makes it more enjoyable to be on foot.” Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District Bloomington City of Bloomington
  • 44. Insights/ Engagement Visually unattractive areas are not considered “walkable”. Beautifying walkways can encourage foot traffic through downtown. Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District Bloomington City of Bloomington
  • 45. Design Opportunities: Visual Aesthetics 1. Beautify low-traffic areas. 2. Consider overlooked details. 3. Play-up attention to aesthetic detail. Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 46. Insights/ Engagement Downtown landmarks and attractions are must-see events for visiting friends, but they are considered drive-by rather than walk-through attractions. “When I have friends, I usually give them a driving tour downtown and through Kirkwood.” Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District Bloomington City of Bloomington
  • 47. Insights/ Engagement Downtown landmarks and attractions are must-see events for visiting friends, but they are considered drive-by rather than walk-through attractions. Downtown spaces need to be more than visually appealing to attract people. They should be physically engaging. Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District Bloomington City of Bloomington
  • 48. Design Opportunities: Physical Engagement 1. Hold routine events near landmarks. 2. Create engaging open public spaces. Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 49. Insights/ Engagement People enjoy the local feel of downtown shops. However, this does not gaurantee that people will shop there. “I really like the local, authentic flavor of downtown shops… ...No, I hardly ever shop downtown.” Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District Bloomington City of Bloomington
  • 50. Insights/ Engagement People enjoy the local feel of downtown shops. However, this does not guarantee that people will shop there. Useful destinations are necessary to make downtown a routine destination. Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District Bloomington City of Bloomington
  • 51. Design Opportunities: Useful Destinations 1. Attract stores that are appealing to college students. 2. Create strategic clusters of useful destinations. Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 52. Insights/ Extension TRAVEL NAVIGATION ENGAGEMENT EXTENSION Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 53. Insights/ Extension The University draws a lot of traffic through downtown. “I like how Sample Gates physically ties the downtown and University together.” Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District Bloomington City of Bloomington
  • 54. Insights/ Extension The University draws a lot of traffic through downtown. Downtown should integrate, as well as differentiate, itself from University space. Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District Bloomington City of Bloomington
  • 55. Insights/ Extension Many areas surrounding downtown are unattractive. “Downtown is nice, but the areas I walk through to get there are really ugly.” Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District Bloomington City of Bloomington
  • 56. Insights/ Extension Many areas surrounding downtown are unattractive. The quality of experience in surrounding areas affects the quality of experience downtown. Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District Bloomington City of Bloomington
  • 57. Design Opportunities: Boundary Areas 1. Consider areas surrounding downtown in design and planning. 2. Continue to integrate downtown and University space. Laura Brunetti || Jason de Runa || James Pierce | | Brandon Stephens Laura Brunetti Jason Deruna James Pierce Brandon Stephens Bloomington Entertainment and Arts District
  • 58. Insights/ Extension Historic landmarks and associated experiences come to represent Bloomington as a whole. “The courthouse really represents Bloomington....especially when the light are up.” Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District Bloomington City of Bloomington
  • 59. Insights/ Extension Historic landmarks and associated experiences come to represent Bloomington as a whole. Situating events and destinations near historic landmarks can make the experiences more meaningful. Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District Bloomington City of Bloomington
  • 60. Insights/ Engagement Community members appreciate signs of growth and development. “I like the feeling of growth and development downtown. It makes me want to get involved...” Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District Bloomington City of Bloomington
  • 61. Insights/ Engagement Community members appreciate signs of growth and development. People may appreciate downtown development more if that are actively involved in design and planning. Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon|Stephens Bloomington Downtown Development Laura Brunetti Jason Deruna | James Pierce | Brandon StephensEntertainment and Arts District Bloomington City of Bloomington
  • 62. Design Opportunities: Community Participation 1. Cultivate historic places. 2. Make innovation and planning transparent. 3. Include all community members in design and planning. Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 63. Insights/ Opportunity Areas 1. Public Transportation 3. Visual 6. Wayfinding 8. Boundary Areas Aesthetics 2. Personal 7. Defining 9. Community Transportation 4. Physical Space &Place Participation Engagement 5. Useful Destinations TRAVEL NAVIGATION ENGAGEMENT EXTENSION Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 65. Concepts/ Concepts Overview TRAVEL NAVIGATION ENGAGEMENT EXTENSION Concept Systems Real-Time Bus Info Vehicle-Sharing Interactive Map Kiosks Location Aware Services Visual Walkways Interactive Public Spaces Community Beautification Dynamic Local Shops Participatory Design Planning Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 66. Concepts/ Real-Time Bus Info Real-Time Signs Bus #: 6-c Next Bus: Provides up-to-date schedule 12 mins and route information . Subsequent Bus: 33 mins Text-Message Info Text the bus stop number and re- ceive real-time updates. Online Trip Planner Easily plan routes from home or mobile device. Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 67. Concepts/ Vehicle Sharing Car-Share & Bicycle-Share Pay as you go electronic access. Pick-Up Locations P Strategic hubs encourage downtown traffic. Parking Designated garage parking for car-share vehicles. Car-Share Parking Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 68. Concepts/ Interactive Map Kiosk Directing to Destinations Recommendations and directions to downtown shops, events and down town Bloomington Indiana attractions. Community-Generated Content Reviews, ratings, and top attractions provided by individuals. Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 69. Concepts/ Location-Aware Services Your location Downtown Set New location User/Context Specified Criteria Around you all | hottest Users define interests and rate ex- Video Saloon (0.7 mi) 50 cent drafts... periences. Festers (0.4 mi) Trio in Stereo - show starts at 8pm... Location-Aware Recommendations Interesting events and destinations delivered real-time to mobile device. Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 70. Concepts/ Visual Walkways Painted Paths and Building Colors define downtown navigable space. Navigation Intuitively guides visitors to popular destinations. Branding Place Defines cultural and functional community places. Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 71. Concepts/ Interactive Public Spaces Designated Public Performance Space Opportunity for local musicians and entertainers. Interactive Art Recruiting and funding local artist to create engaging spaces downtown. Outdoor Art Exhibits Photographic and digital media art installations. Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 72. Concepts/ Participatory Design & Community Beautification Participatory Design Community members actively work with designers to plan downtown development. Adopt-A-Block Local community groups beautify selected downtown areas. Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 74. Strategies Mission 1: “Facilitate arts and technology initiatives in the District.” Integrate interactive map kiosks in high-traffic area (i) Develop interactive directories. (ii) Assess kiosk placement 2010 2011 2012 Legend Q1 Q2 Q3 Q4 I Q1 Q2 Q3 Q4 I Q1 Q2 Q3 Q4 R = Request for funding D = Design P = Prototype R D P I I = Implementation Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 75. Strategies Mission 2: “Ensure a strong District brand and recognition in the community, region and nation.” Implement visual walkways (i) Define districts and paths (ii) Develop color-coding and branding for each district (iii) Paint buildings, sidewalks, and streets 2009 2010 2011 2012 Q1 Q2 Q3 Q4 I Q1 Q2 Q3 Q4 I Q1 Q2 Q3 Q4 I Q1 Q2 Q3 Q4 R D I Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 76. Strategies Mission 3: “Support the creative and cultural sector’s efforts towards artistic, professional and economic growth.” 1. Designate public performance and exhibition spaces 2. Develop increased event programming (i) encourage local artists and performers (ii) work with University art and music programs 2009 2010 Q1 Q2 Q3 Q4 I Q1 Q2 Q3 Q4 D I Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 77. Strategies Mission 4: “Support audience development and accessibility initiatives.” 1. Encourage utilization of existing parking (i) improve signage for garage and street parking 2. Real-time bus info system (i) real-time signs (ii) text message schedule info 3. Bicycle/Car sharing (i) define strategic hubs 2010 2011 2012 2013 Q1 Q2 Q3 Q4 I Q1 Q2 Q3 Q4 I Q1 Q2 Q3 Q4 I Q1 Q2 Q3 Q4 R D I Laura Brunetti | |Jason Deruna | JamesPierce | Brandon Stephens Laura Brunetti Jason de Runa James Pierce | Brandon Stephens Bloomington Entertainment and Arts District
  • 78. Acknowledgements Miah Michaelsen Assistant Economic Development Director for the Arts, City of Bloomington, IN Professor Eli Blevis Sindhia Thirumaran Associate Instructor