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Youth & Mobile

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Mobile from youth's perspective

Mobile from youth's perspective

Published in: Technology, Business

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  • excellent slides
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  • Awesome stuff right there. Kindly send me a copy of presentation. Email address is info@leadstraining.co.ke
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  • Great job. I would appreciate if you could send me a copy to jfaucheu@mail.mobistar?be

    Thanks
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  • Excellent presentation....
    Would appreciate if you can send me a copy to coolfrenchwizz@yahoo.com
    Thanks
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  • Thanks Imran!!
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Transcript

  • 1. Youth & Mobile Made for each other
  • 2. About half of teens interviewed say they would die without their mobile phone and ability to make calls. Texting was not far behind.
  • 3. The two biggest motivators of mobile usage for teens are: 1) staying in touch, and 2) (surprise) feeling safe
  • 4. Mobile gaming is not so important to teenagers. Self expression is much more important
  • 5. Status is first established by the clothes teens wear, and secondly by the phones they own
  • 6. What the phone does is more important than the way it looks
  • 7. Teens love ring tones, but they like texting and picture messaging, and more than surfing the web
  • 8. Teens like small phones but with a lot of features
  • 9. Teens text more than they talk on the phone Teens like text because they like that it allows them to multitask, that it’s fast, easy, and cheap
  • 10. Loyalty for teens is driven by relevance of features, phone diversity, customization - in order of importance.
  • 11. Teens want to own multiple devices
  • 12. Most teens purchase at carrier brick and mortar
  • 13. Teens are most influenced by parents, then their friends, then their boyfriend or girlfriend, and last by celebrity endorsements
  • 14. When it comes to Games, teens want better selection, experienc e, and controls. However, overall teens care less about gaming than communication when it comes to mobile
  • 15. One in three teens browse the mobile web. Top apps are email and social networking. However, most social networking is taking place on the PC
  • 16. The biggest barrier to adoption of mobile video is cost
  • 17. Teens don’t mind ads on mobile device along with a value delivery mechanism
  • 18. The dream phone: water proof, endless power, scratch proof… Teens want from phones: emergency transmitter, translations, 3D, remote control, TV (in order of preference)
  • 19. “The phone of the future” according to teens: flexible material, just software, paper thin, appended to your eyes, wearable, projector screen
  • 20. Teens want a single device for all of their consumer electronics needs
  • 21. Teens dislike location applications, but they want GPS