Youth & Mobile
     Made for each other
About half of teens
interviewed say they would
  die without their mobile
 phone and ability to make
  calls. Texting was ...
The two biggest
motivators of mobile
usage for teens are:

1) staying in touch, and
2) (surprise) feeling safe
Mobile gaming is not so
important to teenagers.
 Self expression is much
     more important
Status is first established
by the clothes teens wear,
   and secondly by the
     phones they own
What the phone does is
more important than the
      way it looks
Teens love ring tones,
but they like texting and
picture messaging, and
 more than surfing the
           web
Teens like small phones but
   with a lot of features
Teens text more than they
     talk on the phone
   Teens like text because
they like that it allows them
 to multitask, t...
Loyalty for teens is driven
     by relevance of
     features, phone
diversity, customization -
 in order of importance.
Teens want to own multiple devices
Most teens purchase at
carrier brick and mortar
Teens are most influenced by parents, then their friends, then
their boyfriend or girlfriend, and last by celebrity endors...
When it comes to
Games, teens want
        better
selection, experienc
   e, and controls.
  However, overall
   teens car...
One in three teens browse the mobile web. Top apps
are email and social networking. However, most social
         networki...
The biggest barrier to adoption of mobile
              video is cost
Teens don’t mind ads
on mobile device along
 with a value delivery
     mechanism
The dream phone: water proof,
endless power, scratch proof…

  Teens want from phones:
   emergency transmitter,
   transl...
“The phone of the future”
   according to teens:
  flexible material, just
  software, paper thin,
 appended to your eyes,...
Teens want a single device for all of
 their consumer electronics needs
Teens dislike
    location
applications, but
 they want GPS
Youth & Mobile
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Youth & Mobile

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Mobile from youth's perspective

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  • excellent slides
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  • Awesome stuff right there. Kindly send me a copy of presentation. Email address is info@leadstraining.co.ke
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  • Great job. I would appreciate if you could send me a copy to jfaucheu@mail.mobistar?be

    Thanks
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  • Excellent presentation....
    Would appreciate if you can send me a copy to coolfrenchwizz@yahoo.com
    Thanks
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  • Thanks Imran!!
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Youth & Mobile

  1. 1. Youth & Mobile Made for each other
  2. 2. About half of teens interviewed say they would die without their mobile phone and ability to make calls. Texting was not far behind.
  3. 3. The two biggest motivators of mobile usage for teens are: 1) staying in touch, and 2) (surprise) feeling safe
  4. 4. Mobile gaming is not so important to teenagers. Self expression is much more important
  5. 5. Status is first established by the clothes teens wear, and secondly by the phones they own
  6. 6. What the phone does is more important than the way it looks
  7. 7. Teens love ring tones, but they like texting and picture messaging, and more than surfing the web
  8. 8. Teens like small phones but with a lot of features
  9. 9. Teens text more than they talk on the phone Teens like text because they like that it allows them to multitask, that it’s fast, easy, and cheap
  10. 10. Loyalty for teens is driven by relevance of features, phone diversity, customization - in order of importance.
  11. 11. Teens want to own multiple devices
  12. 12. Most teens purchase at carrier brick and mortar
  13. 13. Teens are most influenced by parents, then their friends, then their boyfriend or girlfriend, and last by celebrity endorsements
  14. 14. When it comes to Games, teens want better selection, experienc e, and controls. However, overall teens care less about gaming than communication when it comes to mobile
  15. 15. One in three teens browse the mobile web. Top apps are email and social networking. However, most social networking is taking place on the PC
  16. 16. The biggest barrier to adoption of mobile video is cost
  17. 17. Teens don’t mind ads on mobile device along with a value delivery mechanism
  18. 18. The dream phone: water proof, endless power, scratch proof… Teens want from phones: emergency transmitter, translations, 3D, remote control, TV (in order of preference)
  19. 19. “The phone of the future” according to teens: flexible material, just software, paper thin, appended to your eyes, wearable, projector screen
  20. 20. Teens want a single device for all of their consumer electronics needs
  21. 21. Teens dislike location applications, but they want GPS

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