Youth & Mobile

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

10 comments

Comments 1 - 10 of 10 previous next Post a comment

  • + vooch vooch 4 months ago
    Great job. I would appreciate if you could send me a copy to jfaucheu@mail.mobistar?be

    Thanks
  • + Coolwizz Coolwizz 7 months ago
    Excellent presentation....
    Would appreciate if you can send me a copy to coolfrenchwizz@yahoo.com
    Thanks
  • + bps75 biraja swain 7 months ago
    Thanks Imran!!
  • + ImranAAdee ImranAAdee 7 months ago
    gooood work
  • + itsvineeth209 itsvineeth209 7 months ago
    very nice presentation, can i have a copy of it plz, my email address is itsvineeth209@gmail.com. Plz urgent. I am doing one survey on dat for my class room activity. Plz cnd urgently

    Thanq
  • + mustijab mustijab 8 months ago
    very nice presentation, can i have a copy of it plz, my email address is mustijabhaider@yahoo.com
  • + gueste19d8b gueste19d8b 8 months ago
    very nice presentation, can i have a copy of it plz, my email address is mustijabhaider@yahoo.com
  • + bps75 biraja swain 8 months ago
    Good observation Roger!!
    The slide 20 actually flows on from the slide 11.
    Teens are looking at owning multiple devices now....as there is no single device that fits the bill today.
    Slide 20 is more into the future stating they would like to have a single device which obviates the need of these multiple devices.
    Trust that clarifies...
  • + bps75 biraja swain 8 months ago
    Done DigiMaverick.....Thanks for your comments
  • + DigiMaverick DigiMaverick 8 months ago
    Cool stuff. Possible to share :). N ya I think thers a copy Error On Slide 20 - 'Teens want a single devicefor all OF their consumer electronics Needs'.
    Please do share the Research source as well. By & Large an awesome Deck .

    Thanks
Post a comment
Embed Video
Edit your comment Cancel

26 Favorites

Youth & Mobile - Presentation Transcript

  1. Youth & Mobile Made for each other
  2. About half of teens interviewed say they would die without their mobile phone and ability to make calls. Texting was not far behind.
  3. The two biggest motivators of mobile usage for teens are: 1) staying in touch, and 2) (surprise) feeling safe
  4. Mobile gaming is not so important to teenagers. Self expression is much more important
  5. Status is first established by the clothes teens wear, and secondly by the phones they own
  6. What the phone does is more important than the way it looks
  7. Teens love ring tones, but they like texting and picture messaging, and more than surfing the web
  8. Teens like small phones but with a lot of features
  9. Teens text more than they talk on the phone Teens like text because they like that it allows them to multitask, that it’s fast, easy, and cheap
  10. Loyalty for teens is driven by relevance of features, phone diversity, customization - in order of importance.
  11. Teens want to own multiple devices
  12. Most teens purchase at carrier brick and mortar
  13. Teens are most influenced by parents, then their friends, then their boyfriend or girlfriend, and last by celebrity endorsements
  14. When it comes to Games, teens want better selection, experienc e, and controls. However, overall teens care less about gaming than communication when it comes to mobile
  15. One in three teens browse the mobile web. Top apps are email and social networking. However, most social networking is taking place on the PC
  16. The biggest barrier to adoption of mobile video is cost
  17. Teens don’t mind ads on mobile device along with a value delivery mechanism
  18. The dream phone: water proof, endless power, scratch proof… Teens want from phones: emergency transmitter, translations, 3D, remote control, TV (in order of preference)
  19. “The phone of the future” according to teens: flexible material, just software, paper thin, appended to your eyes, wearable, projector screen
  20. Teens want a single device for all of their consumer electronics needs
  21. Teens dislike location applications, but they want GPS

+ biraja swainbiraja swain, 8 months ago

custom

2391 views, 26 favs, 7 embeds more stats

Mobile from youth's perspective

More info about this document

© All Rights Reserved

Go to text version

  • Total Views 2391
    • 2356 on SlideShare
    • 35 from embeds
  • Comments 10
  • Favorites 26
  • Downloads 0
Most viewed embeds
  • 22 views on http://digivine.wordpress.com
  • 5 views on http://www.marketinginnovatie.org
  • 2 views on http://www.cirip.ro
  • 2 views on http://www.olafmolenaar.com
  • 2 views on http://lifeinafastlane.blogspot.com

more

All embeds
  • 22 views on http://digivine.wordpress.com
  • 5 views on http://www.marketinginnovatie.org
  • 2 views on http://www.cirip.ro
  • 2 views on http://www.olafmolenaar.com
  • 2 views on http://lifeinafastlane.blogspot.com
  • 1 views on http://www.lifeinafastlane.blogspot.com
  • 1 views on http://kaioa.elorrieta.com

less

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

Cancel
File a copyright complaint
Having problems? Go to our helpdesk?

Categories