Presentation for hotels in Cornwall. Cornwall Living TV

1. The Ultimate Visitor information Channel
tv
THE ULTIMATE VISITOR INFORMATION CHANNEL

2. 01> ENGINE HOUSE MEDIA. PROMOTE . CAPTURE . SELL
Cornwall Living TV /
The ultimate visitor information channel
WHAT IS CORNWALL LIVING TV ?
{ 30 MINUTE DOCUMENTARY and what to see
Quality information on where to go, what to do
ABOUT CORNWALL
Giving visitors a personal guide across Cornwall
Promoting your business as a key destination
{ BROADCAST DIRECTLYloop... no start or finish) BEDROOMS
Running 24 hours per day (continual
INTO GUESTS
Only your hotel
No restaurant advertising

3. 01> ENGINE HOUSE MEDIA. PROMOTE . CAPTURE . SELL
Cornwall Living TV /
The ultimate visitor information channel
THE TECHNOLOGY
SET TOP BOX
ANALOGUE
CABLE CHANEL
RETURN CHANEL
MODEM

4. 01> ENGINE HOUSE MEDIA. PROMOTE . CAPTURE . SELL
/ The ultimate visitor information channel
Cornwall Living TV
THE STORY SO FAR...
From the Hilton to 10 bed B&B
Pilot for the City
G uest bene
{ HUGELY POPULAR OVER-SEAS: US & CANADA Pr ovides int f its
{ PIONEERED BY DISNEY dest inat ion erest ing facts and f
igures on t
he
{ LAUNCHED CITY TV INTO 52 HOTELS IN BATH Inf or mat ion
is ‘true-va
Subt le sel lue’ w hen vi
l ing c ompl im sit ing a de
st inat ion
Understan ents t he me
ding of t he ssage fr om
expl orat ion area can en recept ion
and t he ch
ance of rep c ourage added
Welc ome ba eat vists
ck-dr o p t o
hotel r oom e
nvir onment

5. 01> ENGINE HOUSE MEDIA. PROMOTE . CAPTURE . SELL
Cornwall Living TV /
The ultimate visitor information channel
WHAT THE PILOT TOLD US
{ 98% WHO WERE TOLD AT RECEPTION WATCHED CITY TV
{ 100% WHO WATCHED CITY TV WERE COMPELLED TO DO SOMETHING
{ CITY TV WAS WATCHED AN AVERAGE OF 4 TIMES
{ IT ENCOURAGED REPEAT STAYS
T V Advertising is Responsive!

6. 01> ENGINE HOUSE MEDIA. PROMOTE . CAPTURE . SELL
Cornwall Living TV /
The ultimate visitor information channel
CHANNEL CONTENT
THE DOCUMENTARIES THE INFORMATION
HOTEL INFORMATION
HISTORY & MODERN CORNWALL 2 minutes each
2 films of 3 minutes each
MUST EXPERIENCE
4 REGIONAL AREAS 15 attractions (30 seconds each)
Beaches - Places to Visit - Area Guide 10 Shops (30 seconds each)
10 Estate Agents (30 seconds each
Falmouth/Truro - West - North - South
(2 minutes) ADVERTSING
8 Key Brands (30 seconds each)
P lus presenter links with 7 intros to sections

7. 01> ENGINE HOUSE MEDIA. PROMOTE . CAPTURE . SELL
Cornwall Living TV /
The ultimate visitor information channel
THE SUBSCRIPTION PACKAGE
{ 2 MINUTES PROMO TIME ON YOUR CHANNEL
Promote future stays - special offers in the off-season
Sell spa treatments and other facilities
Feature your restaurant to encourage more in-house dining
Upsell afternoon tea, lunches & other special offers
{ FREE DISTRIBUTION MAP FOR GUESTS
Designed to introduce the channel.

8. 01> ENGINE HOUSE MEDIA. PROMOTE . CAPTURE . SELL
Cornwall Living TV /
The ultimate visitor information channel
THE SUBSCRIPTION PACKAGE
{ CORNWALL LIVING MAGAZINE:
Quarter page advertising in every issue
40,000 copies, 120,000 readers
a
estyle By The Se
The Ultimate Lif
Cornwall Living
June Issue Two
2012 | £3.25
Issue Two | June
The Ultimate Lifestyle
GLAMOUR &
By The Sea
GALLANTRY
The sport of
yal
Kings at the Ro ow
Homes . Interior
Cornwall Sh
s . Gardens . Travel
WATERSIDE
SPLENDOUR
. Food . Health
& Beauty
al
Coastce
Influen Fashion design
for a Cornish lifestyle
www.cornwall-living.co
tY
altH & BE aU
El • FO Od • HE
rd En S • tr av
Er iOr S • Ga 04/05/2012 13:33
HO ME S • int
.uk
ll Living.indd 1
1 Cover Cornwa
Cornwall’s largest circulation magazine

9. 01> ENGINE HOUSE MEDIA. PROMOTE . CAPTURE . SELL
Cornwall Living TV /
The ultimate visitor information channel
THE SUBSCRIPTION PACKAGE
{ FULL WEB PROFILE ON: WWW.CORNWALL-LIVING.CO.UK
5,000 uniq
ue visit ors
per mont h
Review of y
our hotel
Direct l ink
t o your web-
site
Feat ur ing y
our video

10. 01> ENGINE HOUSE MEDIA. PROMOTE . CAPTURE . SELL
Cornwall Living TV /
The ultimate visitor information channel
THE SUBSCRIPTION PACKAGE
{ READER OFFER PLATFORM: WWW.LIVINGCORNWALL.CO.UK
Free membe
rshi p
15% c ommi
ssion
1 deal per m
ont h
30,000 out
of c ount y d
Addit ional atabase
af f il iate pr
FR
EE
MEMBER
SH
omot ions
Mem Free IP
MBE HIP .
bersh FREE MEM
RS
ip
ME
B
ER
SHI EE
P . FR

11. 01> ENGINE HOUSE MEDIA. PROMOTE . CAPTURE . SELL
Cornwall Living TV /
The ultimate visitor information channel
THE SUBSCRIPTION PACKAGE
{ MULTI PLATFORM NEWSLETTERS
O ne entr y p
Magazine er year on t he
Newslette
Link ever y r
reader of fe mont h on our
rs newslett
er

12. 01> ENGINE HOUSE MEDIA. PROMOTE . CAPTURE . SELL
Cornwall Living TV /
The ultimate visitor information channel
THE SUBSCRIPTION PACKAGE
{ ADDITIONAL VALUE
{ COMPETITONS IN PRINT & ON-LINE
{ REVIEWS & EDITORIAL COVERAGE
{ CREATIVE MARKETING.. what’s your idea?
{ AFFILIATE PROMOTIONS
style By The Sea
The Ultimate Life
sel l more r ooms
Cornwall Living
June Issue Two
ated t o hel p you
2012 | £3.25
Issue Two | June
The Ultimate Lifestyle
Al l cre
GLAMOUR &
By The Sea
e guest stays
GALLANTRY
The sport of
yal
Kings at the Ro w
p-sel l dur ing t h
Homes . Interiors
Cornwall Sho
WATERSIDE
. Gardens . Travel
and u
SPLENDOUR
. Food . Health
& Beauty
l
Coastae
Influenc Fashion design
for a Cornish lifes
tyle
www.cornwall-living
ltH & BEa UtY
• FOO d • HEa
dEn S • travEl
Eri OrS • Gar 04/05/2012 13:33
HOM ES • int
.co.uk
Living.indd 1
1 Cover Cornwall

13. 01> ENGINE HOUSE MEDIA. PROMOTE . CAPTURE . SELL
Cornwall Living TV /
The ultimate visitor information channel
The Ultimate Lifestyle By The Sea
Cornwall Living June Issue Two
Issue Two | June 2012 | £3.25
The Ultimate Lifestyle By The Sea
GLAMOUR &
GALLANTRY
Homes . Interiors . Gardens . Travel . Food . Health & Beauty
The sport of
Kings at the Royal
Cornwall Show
WATERSIDE
SPLENDOUR
Coastal
Influence Fashion design for a Cornish lifestyle
www.cornwall-living.co.uk
HOMES • intEriOrS • GardEnS • travEl • FOOd • HEaltH & BEaUtY
1 Cover Cornwall Living.indd 1 04/05/2012 13:33
ON-LINE DIGITAL MAGAZINE TV CHANNEL READER OFFERS
...................................................................................................................................................................................................................................................................................................................
{ FULL WEB PROFILE
{ 1 FEATURE PER YEAR
{ 1/4 ADVERTISING EVERY ISSUE
{ 2 MINUTE FEATURE VIDEO
{ FREE MEMBERSHIP
{ FEATURED VIDEO
{ SERIES BOOKING 10 ISSUES
{ MAPS FOR GUESTS
{ 15% COMMISSION
{ LINK TO YOUR WEB-SITE
{ 1 DEAL PER MONTH
{ Subscription cost £4,550 plus VAT - 1 year
First 30 hotels: 50% off, guaranteed rate for 3 years
Launch offer: £2,275 + filming
Additional hotels added after launch
Filming costs
£1,000 – 50% off for launch
All rates subject to VAT at the standard rate

14. The Ultimate Visitor information Channel
tv
Switch on now!
{ Telephone: 01326 574842 The Ultimate Lifestyle By The Sea
Cornwall Living October Issue Six
Issue 06 | October 2012 | £3.25
{ Email: contact@cornwall-living.co.uk
The Ultimate Lifestyle By The Sea
Paradisefound
Coastal homes in Cornwall
Homes . Interiors . Gardens . Travel . Food . Health & Beauty
Cornwall Property Special
design inspiration
Elegant interiors
dream Houses
www.cornwall-living.co.uk
Fresh Food & Fine Wines
Stylish dining and a little bottled sunshine
HOMES • intEriOrS • GardEnS • travEl • FOOd • HEaltH & BEaUtY