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Bpp Power Point Sample 09
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Bpp Power Point Sample 09

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A sample of market research presentation work I\'ve done for various clients

A sample of market research presentation work I\'ve done for various clients

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Bpp Power Point Sample 09 Bpp Power Point Sample 09 Presentation Transcript

  • Bruce Phillips PowerPoint Specialist [email_address] 703-577-0640
  • Text/Pictures Examples:
    • Medical Facts:
    • The average red blood cell lives for 120 days.
    • There are 2.5 trillion (give or take) of red blood cells in your body at any moment. To maintain this number, about two and a half
    • million new ones need to be produced every second by your bone marrow.That's like a new population of the city of Toronto every second.
    • Considering all the tissues and cells in your body, 25 million new cells are being produced each second. That's a little less than the population of Canada - every second !
    • A red blood cell can circumnavigate your body in under 20 seconds.
    • Nerve Impulses travel at over 400 km/hr (25 mi/hr).
    • A sneeze generates a wind of 166 km/hr (100 mi/hr), and a cough moves out at 100 km/hr (60 mi/hr).
    • Our heart beats around 100,00 times every day.
    • Our blood is on a 60,000-mile journey.
    • Our eyes can distinguish up to one million colour surfaces and take in more information than the largest telescope known to man.
    • Our lungs inhale over two million litres of air every day, without even thinking. They are large enough to cover a tennis court.
  • Core sample vs. extended sample (by mean score) have only a few slight differences. Core Sample Overall Satisfaction 8.9 Overall Satisfaction 8.6 Performance: Stated XXX XXX Product Quality: 9.5 9.2 8.7 Flush Performance: 9.2 9.1 8.1 Extended Sample Overall Satisfaction 8.8 Overall Satisfaction 8.9 Performance: Stated XXX XXX Product Quality: 9.5 9.2 8.8 Performance: 9.7 9.2 8.9 Core Sample Overall Satisfaction 8.6 Overall Satisfaction 8.5 Performance: Stated XXX XXX Product Quality: 9.5 9.2 8.7 Performance: 9.0 8.5 8.1 Extended Sample Overall Satisfaction 8.8 Overall Satisfaction 8.7 Performance: Stated XXX XXX Product Quality: 9.4 9.0 8.8 Performance: 9.2 9.2 8.2 = area of interest San Francisco Atlanta Miami Core Sample Overall Satisfaction 8.4 Overall Satisfaction 8.8 Performance: Stated XXX XXX Product Quality: 9.4 8.8 8.9 Performance: 9.2 9.2 8.5 Extended Sample Overall Satisfaction 8.2 Overall Satisfaction 8.8 Performance: Stated XXX XXX Product Quality: 9.3 8.3 9.0 Performance: 9.4 8.5 8.6
  • Graphs/Charts Examples:
  • xxx xxx xxx XXX xxx xxx xxx xxx xxx ER Nurse ER Physician xxx xxx Demographics- ER nurses/ physicians Mean % Reported For approximately what % of your cases are the following irrigation procedures utilized? Average Utilization Incidence of Use (% Reporting Some Use) ER Nurse and Physician
  • Importance vs. Performance Scores for TransUnion – Detail (3 of 3) 6 7 9 10 1 5 3 8 11 4 12 2 Mean: 4.53 Comparison to Competition
    • Offers High Quality Training and Education
    • Demonstrates knowledge and understanding of my business
    • Provides proactive account management
    • Demonstrates that they value my business
    • Presents a consistent account team over time
    • Has an advocate for my business within their own organization
    • Offers the latest technology in applications
    • Proactively approaches with new ideas/ technologies
    • Provides fully integrated solutions
    • Provides a single point of contact for services and support
    • Is good value for the money
    • Is easy to do business with
    Mean: 5.21 Stated Attribute Importance Company A Company B Company C Criteria Importance Map
  • Purchasing
    • Xx
    • Xx
    • Xx
    • Xx
    • Xx
    • Xx
    • Xx
    • Xx
    • Xx
    • Xx
    • Xx
    • Xx
    • Xx
    • Xx
    • Xx
    • Xx
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    Comments ER Physicians ER Nurses Attribute #5 Attribute #4 Attribute #3 Attribute #2 Attribute #1 Attribute
  • Small Painter Large Painter Faux Finisher DIY Drywaller PAINT CHANNEL Big Box Building Supply 90% 20% 10% 80% 90% 5% 5% 90% 100%
    • Nearly 60% of premium wall finish volume flows through the paint store channel.
    Channel Paint stores are critical to a long-term premium wall finish strategy.
  • % of Decision Weight Attribute Importance Attribute Importance is a measure of the weight of each attribute in the final preference decision. xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% Heavy (n=) xx% xx% xx% xx% xx% Medium (n=) xx% xx% xx% xx% xx% Light (n=) xx% xx% xx% xx% xx% Condo (n=) xx% xx% xx% xx% xx% Single Family (n=) xx% xx% xx% xx% xx% $180K+ (n=) xx% xx% xx% xx% xx% $120K-$180K (n=) xx% xx% xx% xx% xx% $60K-$120K (n=) xx% xx% xx% xx% xx% Female (n=) xx% xx% xx% xx% xx% Male (n=)
  • xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% xx% Nurse: Phys: Purch: Nurse: Phys: Purch: XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX XXX Purchasing XXX XXX Level 6 XXX XXX Level 5 XXX XXX Level 4 XXX XXX Level 3 XXX XXX Level 2 XXX XXX Level 3 XXX XXX Level 2 XXX XXX Level 2 XXX XXX Level 3 XXX XXX Level 2 XXX XXX Level 4 XXX XXX Level 3 XXX XXX Level 2 XXX XXX Level 1 Cost per use XXX XXX Level 1 Splash guard design XXX XXX Level 1 Nurse: Phys: Purch: Nozzle design XXX XXX Level 1 Nurse: Phys: Purch: Size of bottle of irrigant XXX XXX Level 1 Nurse: Phys: Purch: Irrigation set-up and steps % Importance Comments Physicians Nurses Levels Attribute
  • All respondents Nurses Physicians Total = 100% Total = 100% Total = 100% Total = 100% Total = 100% Total = 100% Level 1 TITLE N=39 Level 2 Level 3 Level 4 Level 1 Level 2 Level 3 Level 4 France Germany
  • TITLE QUESTION: Mean %’s Reported XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% Str. agree: Agree: Neutral: Disagree: Str. disagree: Str. agree: Agree: Neutral: Disagree: Str. disagree: Str. agree: Agree: Neutral: Disagree: Str. disagree: Str. agree: Agree: Neutral: Disagree: Str. disagree: Str. agree: Agree: Neutral: Disagree: Str. disagree: Str. agree: Agree: Neutral: Disagree: Str. disagree: Purchasing (n= xx) Str. agree: Agree: Neutral: Disagree: Str. disagree: Str. agree: Agree: Neutral: Disagree: Str. disagree: Str. agree: Agree: Neutral: Disagree: Str. disagree: ER Physician (n= xx) Str. agree: Agree: Neutral: Disagree: Str. disagree: Str. agree: Agree: Neutral: Disagree: Str. disagree: Str. agree: Agree: Neutral: Disagree: Str. disagree: ER Nurse (n= xx) Statement
  • Current Products With New Irrigation System Added ( at $3.50 cost per use ) Product 3 Product 1 Product 2 Product 3 Product 3 Product 3 Product 1 Product 2 New Product Product 1 Product 2 Product 3 New Product Product 1 Product 2 New Product Product 3 Product 1 Product 2 Product 1 Product 2 Simulation #1: Purchasing ER Physician ER Nurse
  • $4.00 Simulation #2: $4.50 $5.00 New Product Product 3 New Product New Product Product 3 Product 3 Product 1 Product 2 Product 1 Product 2 Product 1 Product 2 New Product Product 3 New Product New Product Product 3 Product 3 Product 1 Product 2 Product 1 Product 2 Product 1 Product 2 New Product Product 3 New Product New Product Product 3 Product 3 Product 1 Product 2 Product 1 Product 2 Product 1 Product 2 As the New System’s cost per use increases to... Purchasing ER Physician ER Nurse
  • Q21,Q24 100% 78% -- 22% Advertising E 100% 73% 25% 2% Advertising D 100% 57% 25% 18% Advertising C 100% 75% 12% 13% Advertising B 100% 38% 17% 20% Advertising A TOTAL Unaided Recall Aided Recall Unaided 60 100% TOTAL: 38 38% No aided recall 10 17% Aided Recall 12 20% Unaided Recall # % Advertising A 60 100% TOTAL: 47 78% No aided recall -- -- Aided Recall 13 22% Unaided Recall # % Advertising E 60 100% TOTAL: 45 75% No aided recall 7 12% Aided Recall 8 13% Unaided Recall # % Advertising B 60 100% TOTAL: 34 57% No aided recall 15 25% Aided Recall 11 18% Unaided Recall # % Advertising C 60 100% TOTAL: 44 73% No aided recall 15 25% Aided Recall 1 2% Unaided Recall # % Advertising D
  • The highest price that could be justified, beyond which the price is too expensive, no matter what benefits are offered. Percent equals percentage of respondents who said “no” Current Pricing
  • Animation Examples:
  • Personality Company Identity Leader Liked High Quality Fair Excellent Service Experts Respected Responsive Speed Efficiency Problem Solving Open Recognized Durable Products Internal Support Aesthetics French Easy to do Business Bureaucratic Large Innovative Powerful Brand Leadership Not Known by End User Longevity Range of Products Character Strong Relationships Environmentally Conscious Value for Money Quality Slow to Change Strong Honest Trustworthy Respectful Humble Proud of Company Old Fashioned Traditional Values Humility Quality Innovation Integrity Quality & Relationships Core Values
  • Personality Leader Liked High Quality Fair Excellent Service Experts Respected Responsive Speed Efficiency Problem Solving Open Recognized Durable Products Internal Support Aesthetics French Easy to do Business Bureaucratic Large Innovative Powerful Brand Leadership Not Known by End User Range of Products Character Strong Relationships Environmentally Conscious Value for Money Quality Slow to Change Strong Honest Trustworthy Respectful Humble Proud of Company Old Fashioned Traditional Values Humility Quality Innovation Integrity Quality & Relationships Core Values Longevity Key Attributes