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UC San Diego: How we communicate during a campus emergency
UC San Diego: How we communicate during a campus emergency
UC San Diego: How we communicate during a campus emergency
UC San Diego: How we communicate during a campus emergency
UC San Diego: How we communicate during a campus emergency
UC San Diego: How we communicate during a campus emergency
UC San Diego: How we communicate during a campus emergency
UC San Diego: How we communicate during a campus emergency
UC San Diego: How we communicate during a campus emergency
UC San Diego: How we communicate during a campus emergency
UC San Diego: How we communicate during a campus emergency
UC San Diego: How we communicate during a campus emergency
UC San Diego: How we communicate during a campus emergency
UC San Diego: How we communicate during a campus emergency
UC San Diego: How we communicate during a campus emergency
UC San Diego: How we communicate during a campus emergency
UC San Diego: How we communicate during a campus emergency
UC San Diego: How we communicate during a campus emergency
UC San Diego: How we communicate during a campus emergency
UC San Diego: How we communicate during a campus emergency
UC San Diego: How we communicate during a campus emergency
UC San Diego: How we communicate during a campus emergency
UC San Diego: How we communicate during a campus emergency
UC San Diego: How we communicate during a campus emergency
UC San Diego: How we communicate during a campus emergency
UC San Diego: How we communicate during a campus emergency
UC San Diego: How we communicate during a campus emergency
UC San Diego: How we communicate during a campus emergency
UC San Diego: How we communicate during a campus emergency
UC San Diego: How we communicate during a campus emergency
UC San Diego: How we communicate during a campus emergency
UC San Diego: How we communicate during a campus emergency
UC San Diego: How we communicate during a campus emergency
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UC San Diego: How we communicate during a campus emergency

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Information about the process and methods used to communicate to the campus audience and beyond during a crisis or emergency.

Information about the process and methods used to communicate to the campus audience and beyond during a crisis or emergency.

Published in: Technology, Business
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  • 1. Get the word outCommunicating to the campus during an emergency
  • 2. Brett Pollak@brettcpollak@campusweboffice#uccsc2012
  • 3. AgendaOverview of emergency reporting structureClassifications of emergenciesCommunication mechanismsRecent case studyImprovements neededOpen discussion
  • 4. What we plan for…
  • 5. What it ends up being…
  • 6. Plan for likely scenariosBasis for response based in IncidentCommand System (ICS)• Creates a synthetic organization in the time of crisis
  • 7. Incident  Commander Information  Liaison Officer Officer Safety Officer Finance & Operations Planning Logistics Administration
  • 8. Emergency Operations Center
  • 9. Emergency TypesSeverity 1 (low)Severity 2 (medium)Severity 3 (high)
  • 10. Severity 1 (low)Examples:• H1N1 Swine Flu,• Severe storms predicted or possible floodingCommunications may contain info for“preventative measures”
  • 11. Severity 1 (low)Communication
  • 12. Severity 1 (low)
  • 13. Severity 1 (low)
  • 14. Severity 1 (low)
  • 15. Register for notifications
  • 16. Register for notifications
  • 17. Register for notifications
  • 18. Other Communication ChannelsChannel 1610 (888) 308-8273
  • 19. Severity 2 (medium)Examples:• Large magnitude earthquake• Fire approaching campus, etc.Some damage or affect to the campus (classesclosed) may be immediately evident or likely to beevident in the near future
  • 20. Severity 2 (medium)
  • 21. Severity 2 (medium/high)
  • 22. Severity 2 (medium/high)
  • 23. Severity 2 (medium/high)
  • 24. Severity 2 (medium/high)
  • 25. Code to get banner<script src= "http://ucsd.edu/common/_emergency‐broadcast/message.js" type="text/javascript"></script>  DRAFT
  • 26. Severity 3 (high)Examples:• Active on-campus shooter• Large scale on-campus fire, or other high impact incidentCould potentially capture the attention of astate-wide, national, or international audience.
  • 27. Severity 3 (high) TreatmentUCSD home page becomes the emergencystatus page – Ensures viewers do not miss info updates – Lightweight: optimized to handle increased Web traffic – ucsd.edu/emergency would point here
  • 28. RedundancyExamples:• Power Failures in datacenter• Fire or earthquake disables datacenterBackup generatorCan run for ~4 hours before refueling
  • 29. Disaster RecoveryCopy of CMS content & websitessent to UCOP each morning at5:00 AMLimited number of accountscreated (CMS not behind SSO)Utility created to switch DNS socontent under ucsd.edu is beingdelivered from UCOP Web serverenvironment.
  • 30. Case studySept. 8, 2011• Power outage across Southern CA• Power outage duration: ~20 hoursSummary• Generators kicked in – No downtime• Cell towers became overloaded – Communication issues• Batteries needed to be charged via car chargers• Concerns about family safety balanced with campus safety
  • 31. What we can do betterUtilize social mediaRock solid back channel for CommunicationsUtilizing crowdsourcing to report statusBetter ‘local’ communication channels

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