Target
Consider the activities
of the brand’s target
audience and
structure your
campaign accordingly.
A good
campaign has
a human
element.
Emotion
It should
make you
laugh or
cry.
Consider different
types of media to
create lots of
touch points.
Integration
Does your
campaign’s
execution serve
a purpose other
than as an
advertisement?
Utility
Tap into a cause
that is relevant to
your brand and
gives back to
consumers.
Social
Responsibility
Turn
unconventional
sources into
media. Think
Outside the
Box
Show results that
tell the story of
your campaign’s
success.
Make a
Difference
Watch the winning
submission from
last year’s Creative
Challenge in North
America.
2013
Creative
Challenge
Ready to create a radical
media campaign?
Creative Challenge Inspiration Packet
Creative Challenge Inspiration Packet
Creative Challenge Inspiration Packet
Creative Challenge Inspiration Packet
Creative Challenge Inspiration Packet
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Creative Challenge Inspiration Packet

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Creative Challenge Inspiration Packet

  1. 1. Target Consider the activities of the brand’s target audience and structure your campaign accordingly.
  2. 2. A good campaign has a human element. Emotion It should make you laugh or cry.
  3. 3. Consider different types of media to create lots of touch points. Integration
  4. 4. Does your campaign’s execution serve a purpose other than as an advertisement? Utility
  5. 5. Tap into a cause that is relevant to your brand and gives back to consumers. Social Responsibility
  6. 6. Turn unconventional sources into media. Think Outside the Box
  7. 7. Show results that tell the story of your campaign’s success. Make a Difference
  8. 8. Watch the winning submission from last year’s Creative Challenge in North America. 2013 Creative Challenge
  9. 9. Ready to create a radical media campaign?

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