AmarAbou Zahr
Nadim Karam
+
Young Lynx
Media Competition
Presentation
Our Ambitions
Building awareness about the Dubai Center for Special Needs
Reaching out to individuals within corporations
...
The SadTruth
The only time people pay
attention to them is when
they are forced to by their
school/company.
It is so easy ...
With the help of the established local talents (mentors) we have in the UAE, they can help the special people
(protégés) r...
The Idea in Action
Approach the
relevant sponsors in
each field
Document the step
by step educational
and emotional
journe...
Art as a Pillar
Approaching Art
Dubai as a
sponsor to
provide artists
as mentors.
Showcase the
best works of
each protégé ...
Music as a Pillar
Approaching Du as
a sponsor to provide
local music talents
as mentors.
Sell the album as
hard copy with ...
It Doesn’t StopThere..
The same strategy of mentor & protégé can live across all creative and active
platforms:
Culinary T...
Benefits of this Idea
• Longevity
• Live on multiple platforms
• Newsworthy & PR-able
(free media)
• Double revenue stream...
The MediaTouchpoints
THE DCSN
MENTOR & PROTÉGÉ
INNITIATIVE
Owned
content
Earned content:
1. Free PR coverage
2. Money earn...
BPN Dubai Young Lynx Competition Gold Award Winner
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BPN Dubai Young Lynx Competition Gold Award Winner

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The winning presentation by Amar Abou Zahr and Nadim Karam, of BPN MENA, at the Dubai Lynx Young Lynx Competition. This media plan won the Gold Awards at the 2014 Festival.

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BPN Dubai Young Lynx Competition Gold Award Winner

  1. 1. AmarAbou Zahr Nadim Karam +
  2. 2. Young Lynx Media Competition Presentation
  3. 3. Our Ambitions Building awareness about the Dubai Center for Special Needs Reaching out to individuals within corporations Incentivizing them to get involved
  4. 4. The SadTruth The only time people pay attention to them is when they are forced to by their school/company. It is so easy to overlook people with special needs; classifying them as a burden with no potential for success in society.
  5. 5. With the help of the established local talents (mentors) we have in the UAE, they can help the special people (protégés) reach their full potential in a very public way. How can we shed light on the forgotten ones? Exposing their untapped potential INTRODUCING THE DCSN MENTOR & PROTÉGÉ INNITIATIVE
  6. 6. The Idea in Action Approach the relevant sponsors in each field Document the step by step educational and emotional journey between the mentor and protégé Showcase the content on both parties media platforms and create webisodes. Exposing their untapped potential through guidance from leaders in each field (art, music, sports etc.) Introduce their mentors to the potential protégés from DCSN
  7. 7. Art as a Pillar Approaching Art Dubai as a sponsor to provide artists as mentors. Showcase the best works of each protégé at Art Dubai, Art Night DIFC.. And DCSN’s website Create a platform for online/offline auctions of these works, fundraising art for a cause. Have the artist guide the protégés through their artistic development
  8. 8. Music as a Pillar Approaching Du as a sponsor to provide local music talents as mentors. Sell the album as hard copy with the ability to purchase online through donations. Document the musical journey of the protégés for people to stay updated with their progress. Have the musicians guide their protégés through the creation of music/album.
  9. 9. It Doesn’t StopThere.. The same strategy of mentor & protégé can live across all creative and active platforms: Culinary TheatreSports
  10. 10. Benefits of this Idea • Longevity • Live on multiple platforms • Newsworthy & PR-able (free media) • Double revenue streams: from corporations and end consumers And most importantly, portraying special need individuals as capable and productive members of society.
  11. 11. The MediaTouchpoints THE DCSN MENTOR & PROTÉGÉ INNITIATIVE Owned content Earned content: 1. Free PR coverage 2. Money earned from the initiative 3. Associating with the sponsor’s media plans

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