Creative Challenge Official Rules
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Creative Challenge Official Rules

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  • Choose a passion/social initiative

Creative Challenge Official Rules Creative Challenge Official Rules Presentation Transcript

  • GRAND PRIZE • Enrollment in the Cannes Lions Young Media Academy • Paid trip to Cannes, France • Travel expenses (economy) from June 14-June 21
  • The 2014 Creative Challenge topic is… (drumroll please)
  • SOCIAL RESPONSIBILITY
  • THE IDEA Connect a BPN client with the right social initiative & create a radical media campaign.
  • Your Task • Select a client from your local country. • Determine what social initiative is most important to your client’s consumers. • Put together a creative media campaign that incorporates social responsibility. • Take a look at the Inspiration Packet to see examples of radical ideas.
  • THE VIDEO Create a 2 minute video case study explaining your idea. (it should only take 2 minutes)
  • The Video • Make sure your video has all the parts of a good case study: –Insight –Challenge –Strategy –Execution –Results • Use the Case Study Guide as a reference.
  • Send your video to connect@bpnww.com by May 16th 11:59 pm EDT. HOW TO SUBMIT *Please do not include your name in the video itself. *Submissions will be judged solely on video so please do not submit additional materials.
  • *remember, yo u must be 28 or younger to participate. Save your spot now by clicking: RSVP
  • QUESTIONS? Join the YamJam on Yammer with Alexandra Brusovanik on May 8th at 9:30 am EDT.