Overview. Airborne strengths and weakness. Advantages and Disadvantages. Recommendations..
Part of Deutsche Post DHL. The Logistics Company for the world. Global network composed of more than 220 countries. 300,000 employees worldwide. World market leader in sea and air mail.
Airborne is known for high-quality, reliable service Company offers a variety of flexible delivery options andproducts Prices are generally lower than those of competitors Proprietary communications technology increasesdelivery speed and reliability
Airborne lacks resources and capital to becomeundisputed industry leader Company has a very limited international presence Airborne has a much lower profile than its two majorcompetitors Company must continually juggle low cost and highquality..
Merger with Airborne promises to increase scope of USmarketing and operations Growth of e-commerce and shorter product developmentcycles may generate increased need for express deliveryservices Value-added services (supply chainmanagement, inventory control, etc.) may become mostprofitable segment.
Earnings are very inclined to level of businessactivity. Requirement of higher investment. Not a well established business. Possibility of low return.
Adopt industry-leading best practices that accord withcompany’s stated competitive strategy; employ benchmarkingregularly and consistently Continue investments in time-saving machinery Exclusively target corporate customers that may be overlookedby other competitors. Premium service without the premium prices. Take advantage of positive Airborne synergies to improveefficiency and profitability of US ground operations. Maximize strategic benefits of Airborne merger.