Kellogg on strategy 書摘

書摘 - Kellogg on Strategy David Dranove 等著商業模式創新與新事業企劃培訓課程指定閱讀

書摘整理人鄭啟川商業模式創新與新事業企劃實作課程主講人現任職位：創新企劃顧問有限公司總經理 WBSA 世界商務策劃師聯合會台灣辦事處負責人 TBSA 台灣商務策劃協會理事長核心專長：策略思考、商業模式設計、企劃教學設計聯絡方式 [email_address] 02-27023003 臉書粉絲團 : 創新企劃學院 - 鄭啟川的 CEO 觀點

策略分析與發展的關鍵問題 ,[object Object],[object Object],[object Object]

策略評估的架構 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

關於策略的基本概念 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

如何進行有效的策略定位 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

提高價值創造的有效戰術 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

競爭優勢理論 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

如何降低公司資產的移動性 ,[object Object],[object Object],[object Object],[object Object],[object Object]

Strategic Fit ,[object Object],[object Object],[object Object],[object Object],[object Object]

如何診斷競爭情勢 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

破壞性競爭的癥候 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

如何避免破壞性價格競爭 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

緩和價格競爭的有效戰術 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

如何建立進入障礙防範新進者威脅 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

如何建立 / 保有可持續的競爭優勢 ,[object Object],[object Object],[object Object],[object Object],[object Object]

isolating mechanism ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

learning curve ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Network Effect ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

感謝閱讀台北市大安區復興南路二段 283 號 12 樓電話： 02-27023003 傳真： 02-27024824 網址： www.bplan.com.tw

Kellogg on strategy 書摘

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Kellogg on strategy 書摘