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“WordPress 4 Wordies- Naples Press Club"<br />Birgit Pauli-Haack, October 2010<br />
Shift Happens: Did You Know 4.0<br />
Content Consumption – Good ‘ol Times<br />Print  <br />Books <br />Magazine<br />Newspaper<br />Paper etc.<br />Albert Ein...
Screen Sizes = Larger<br />Computer Screens<br />Flatscreen TV<br />Laptops<br />Netbooks<br />1.5 Billion ppl<br />Access...
Screen Sizes = Smaller<br />Tablets (iPad +)<br />SmartPhones<br />FeaturePhone (DumbPhones)<br />5 Billion Cell Phone Sub...
Consumption of Content – Online<br />Website/Blog<br />E-mail<br />Facebook <br />LinkedIn<br />Twitter <br />YouTube (vid...
Leverage: Content Syndication<br />What is RSS?<br />
From Reader to Syndication<br />What works for Google Reader works also for<br />
Your Web site is Online Hub<br />Command Central = Your Website (blog)<br />E-mail newsletter provides only header/blurb a...
Difference Webpage & Blogpost<br />Web Page<br />Blog Post<br />Page & sub-pages<br />Static<br />Information never/rarely...
Content in Articles Online 	<br />Single article in a blog = news engine (web log)<br />One topic 400 – 800 words <br />Gr...
Syndication Example: Blog 2 eNews<br />Naples Press Club (NL)<br />Naples Press Club (Blog)<br />
Example Sites in WordPress<br />Local Paper<br />Naples Daily News<br />Coastal Breeze News<br />Online Magazines<br />Tec...
Getting started<br />Sign up on WordPress.com <br />Free & easy, <br />not for main web site, w/ domain name always site.w...
Taking a cruise around Wordpress<br />
Getting Started<br />Self-Hosted Account<br />Peace-of-mind : Freedom = higher price : lower price<br />2-Minute install @...
Open Source Software<br />Free as in free beer <br />Free as in free speech<br />Free as in free kitten<br />
Links: Better Blogging<br />Links:<br />George Orwell’s 5 Rules of Effective WritingPickTheBrain.com<br />Ernest Hemingway...
What’s next?<br />Contact: Birgit Pauli-Haack, <br />phone: 239-331-5878<br />Slideshow online<br />http://www.slideshare....
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WordPress For Wordies

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A Naples Press Club Special Event

RSS feeds, open source, social media, blogging, web sites, WordPress . . .If any or all of these terms seem like Geek Greek or Gobbledygook to you, mark your calendar to attend this special event. The evening will include an informational walk through WordPress, an easy to use blogging and web publishing software. It's an open source product that grows with your website needs, from a brochure site to a full-fledged publishing system, with multiple authors and different content types and sections.
Learn how RSS feeds and social media relate to published content on your site and how you too can spin a web of our own.

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Transcript of "WordPress For Wordies"

  1. 1. “WordPress 4 Wordies- Naples Press Club"<br />Birgit Pauli-Haack, October 2010<br />
  2. 2. Shift Happens: Did You Know 4.0<br />
  3. 3. Content Consumption – Good ‘ol Times<br />Print <br />Books <br />Magazine<br />Newspaper<br />Paper etc.<br />Albert Einstein’s desk 1955<br />
  4. 4. Screen Sizes = Larger<br />Computer Screens<br />Flatscreen TV<br />Laptops<br />Netbooks<br />1.5 Billion ppl<br />Access to <br />Internet via<br />Computers<br />
  5. 5. Screen Sizes = Smaller<br />Tablets (iPad +)<br />SmartPhones<br />FeaturePhone (DumbPhones)<br />5 Billion Cell Phone Subscriptions worldwide<br />
  6. 6. Consumption of Content – Online<br />Website/Blog<br />E-mail<br />Facebook <br />LinkedIn<br />Twitter <br />YouTube (video)<br />Flickr (Photo)<br />
  7. 7. Leverage: Content Syndication<br />What is RSS?<br />
  8. 8. From Reader to Syndication<br />What works for Google Reader works also for<br />
  9. 9. Your Web site is Online Hub<br />Command Central = Your Website (blog)<br />E-mail newsletter provides only header/blurb and link to site (single article links)<br />Twitter post with link to site (single article)<br />Facebook activities with link to site (single article)<br />Building Community of Fans, Readers, Followers, Friends<br />
  10. 10. Difference Webpage & Blogpost<br />Web Page<br />Blog Post<br />Page & sub-pages<br />Static<br />Information never/rarely changes (i.e.,bio, about page, etc.)<br />No Syndication<br />Post in categories<br />Dynamic/archived/perma-nent<br />Lead into page(s)<br />Organization news<br />Profiles, stories, struggles<br />Included in RSS feed enabling Syndication<br />
  11. 11. Content in Articles Online <br />Single article in a blog = news engine (web log)<br />One topic 400 – 800 words <br />Graphic + text<br />Provides links for sharing <br />RSS feeds<br />Category + archives<br />For longer texts, create e-book <br />
  12. 12. Syndication Example: Blog 2 eNews<br />Naples Press Club (NL)<br />Naples Press Club (Blog)<br />
  13. 13. Example Sites in WordPress<br />Local Paper<br />Naples Daily News<br />Coastal Breeze News<br />Online Magazines<br />TechCrunch<br />Gizmodo<br />Authors<br />Daniel Pink (Drive, The Whole Mind)<br />Danielle Steel<br />Phil Jason<br />Sandra Yeyati<br />
  14. 14. Getting started<br />Sign up on WordPress.com <br />Free & easy, <br />not for main web site, w/ domain name always site.wordpress.com<br />Great features, <br />Limited regarding integration w/ other service (Security)<br />Click here to Create Account<br />
  15. 15. Taking a cruise around Wordpress<br />
  16. 16. Getting Started<br />Self-Hosted Account<br />Peace-of-mind : Freedom = higher price : lower price<br />2-Minute install @ Page.ly WordPress Only Incl. free domain name. <br />Official WP List: WP recommended <br />All offer domain name registration with account<br />
  17. 17. Open Source Software<br />Free as in free beer <br />Free as in free speech<br />Free as in free kitten<br />
  18. 18. Links: Better Blogging<br />Links:<br />George Orwell’s 5 Rules of Effective WritingPickTheBrain.com<br />Ernest Hemingways’ Top 5 Tips for Writing Well<br /> copyblogger.com<br />5 Tips to Write Blog Posts<br /> About.com: Blogging<br />Chris Brogan’s Best Advice About Blogging<br /> ChrisBrogan.com<br />
  19. 19. What’s next?<br />Contact: Birgit Pauli-Haack, <br />phone: 239-331-5878<br />Slideshow online<br />http://www.slideshare.net/bph<br />Follow me on Twitter @bph<br />http://twitter.com/bph<br />E-mail me w/ ideas and questions<br />bph@paulisystems.net<br />
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