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WordPress For Wordies
 

WordPress For Wordies

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A Naples Press Club Special Event...

A Naples Press Club Special Event

RSS feeds, open source, social media, blogging, web sites, WordPress . . .If any or all of these terms seem like Geek Greek or Gobbledygook to you, mark your calendar to attend this special event. The evening will include an informational walk through WordPress, an easy to use blogging and web publishing software. It's an open source product that grows with your website needs, from a brochure site to a full-fledged publishing system, with multiple authors and different content types and sections.
Learn how RSS feeds and social media relate to published content on your site and how you too can spin a web of our own.

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    WordPress For Wordies WordPress For Wordies Presentation Transcript

    • “WordPress 4 Wordies- Naples Press Club"
      Birgit Pauli-Haack, October 2010
    • Shift Happens: Did You Know 4.0
    • Content Consumption – Good ‘ol Times
      Print
      Books
      Magazine
      Newspaper
      Paper etc.
      Albert Einstein’s desk 1955
    • Screen Sizes = Larger
      Computer Screens
      Flatscreen TV
      Laptops
      Netbooks
      1.5 Billion ppl
      Access to
      Internet via
      Computers
    • Screen Sizes = Smaller
      Tablets (iPad +)
      SmartPhones
      FeaturePhone (DumbPhones)
      5 Billion Cell Phone Subscriptions worldwide
    • Consumption of Content – Online
      Website/Blog
      E-mail
      Facebook
      LinkedIn
      Twitter
      YouTube (video)
      Flickr (Photo)
    • Leverage: Content Syndication
      What is RSS?
    • From Reader to Syndication
      What works for Google Reader works also for
    • Your Web site is Online Hub
      Command Central = Your Website (blog)
      E-mail newsletter provides only header/blurb and link to site (single article links)
      Twitter post with link to site (single article)
      Facebook activities with link to site (single article)
      Building Community of Fans, Readers, Followers, Friends
    • Difference Webpage & Blogpost
      Web Page
      Blog Post
      Page & sub-pages
      Static
      Information never/rarely changes (i.e.,bio, about page, etc.)
      No Syndication
      Post in categories
      Dynamic/archived/perma-nent
      Lead into page(s)
      Organization news
      Profiles, stories, struggles
      Included in RSS feed enabling Syndication
    • Content in Articles Online
      Single article in a blog = news engine (web log)
      One topic 400 – 800 words
      Graphic + text
      Provides links for sharing
      RSS feeds
      Category + archives
      For longer texts, create e-book
    • Syndication Example: Blog 2 eNews
      Naples Press Club (NL)
      Naples Press Club (Blog)
    • Example Sites in WordPress
      Local Paper
      Naples Daily News
      Coastal Breeze News
      Online Magazines
      TechCrunch
      Gizmodo
      Authors
      Daniel Pink (Drive, The Whole Mind)
      Danielle Steel
      Phil Jason
      Sandra Yeyati
    • Getting started
      Sign up on WordPress.com
      Free & easy,
      not for main web site, w/ domain name always site.wordpress.com
      Great features,
      Limited regarding integration w/ other service (Security)
      Click here to Create Account
    • Taking a cruise around Wordpress
    • Getting Started
      Self-Hosted Account
      Peace-of-mind : Freedom = higher price : lower price
      2-Minute install @ Page.ly WordPress Only Incl. free domain name.
      Official WP List: WP recommended
      All offer domain name registration with account
    • Open Source Software
      Free as in free beer
      Free as in free speech
      Free as in free kitten
    • Links: Better Blogging
      Links:
      George Orwell’s 5 Rules of Effective WritingPickTheBrain.com
      Ernest Hemingways’ Top 5 Tips for Writing Well
      copyblogger.com
      5 Tips to Write Blog Posts
      About.com: Blogging
      Chris Brogan’s Best Advice About Blogging
      ChrisBrogan.com
    • What’s next?
      Contact: Birgit Pauli-Haack,
      phone: 239-331-5878
      Slideshow online
      http://www.slideshare.net/bph
      Follow me on Twitter @bph
      http://twitter.com/bph
      E-mail me w/ ideas and questions
      bph@paulisystems.net