WordPress For Wordies

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A Naples Press Club Special Event …

A Naples Press Club Special Event

RSS feeds, open source, social media, blogging, web sites, WordPress . . .If any or all of these terms seem like Geek Greek or Gobbledygook to you, mark your calendar to attend this special event. The evening will include an informational walk through WordPress, an easy to use blogging and web publishing software. It's an open source product that grows with your website needs, from a brochure site to a full-fledged publishing system, with multiple authors and different content types and sections.
Learn how RSS feeds and social media relate to published content on your site and how you too can spin a web of our own.

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  • 1. “WordPress 4 Wordies- Naples Press Club"
    Birgit Pauli-Haack, October 2010
  • 2. Shift Happens: Did You Know 4.0
  • 3. Content Consumption – Good ‘ol Times
    Print
    Books
    Magazine
    Newspaper
    Paper etc.
    Albert Einstein’s desk 1955
  • 4. Screen Sizes = Larger
    Computer Screens
    Flatscreen TV
    Laptops
    Netbooks
    1.5 Billion ppl
    Access to
    Internet via
    Computers
  • 5. Screen Sizes = Smaller
    Tablets (iPad +)
    SmartPhones
    FeaturePhone (DumbPhones)
    5 Billion Cell Phone Subscriptions worldwide
  • 6. Consumption of Content – Online
    Website/Blog
    E-mail
    Facebook
    LinkedIn
    Twitter
    YouTube (video)
    Flickr (Photo)
  • 7. Leverage: Content Syndication
    What is RSS?
  • 8. From Reader to Syndication
    What works for Google Reader works also for
  • 9. Your Web site is Online Hub
    Command Central = Your Website (blog)
    E-mail newsletter provides only header/blurb and link to site (single article links)
    Twitter post with link to site (single article)
    Facebook activities with link to site (single article)
    Building Community of Fans, Readers, Followers, Friends
  • 10. Difference Webpage & Blogpost
    Web Page
    Blog Post
    Page & sub-pages
    Static
    Information never/rarely changes (i.e.,bio, about page, etc.)
    No Syndication
    Post in categories
    Dynamic/archived/perma-nent
    Lead into page(s)
    Organization news
    Profiles, stories, struggles
    Included in RSS feed enabling Syndication
  • 11. Content in Articles Online
    Single article in a blog = news engine (web log)
    One topic 400 – 800 words
    Graphic + text
    Provides links for sharing
    RSS feeds
    Category + archives
    For longer texts, create e-book
  • 12. Syndication Example: Blog 2 eNews
    Naples Press Club (NL)
    Naples Press Club (Blog)
  • 13. Example Sites in WordPress
    Local Paper
    Naples Daily News
    Coastal Breeze News
    Online Magazines
    TechCrunch
    Gizmodo
    Authors
    Daniel Pink (Drive, The Whole Mind)
    Danielle Steel
    Phil Jason
    Sandra Yeyati
  • 14. Getting started
    Sign up on WordPress.com
    Free & easy,
    not for main web site, w/ domain name always site.wordpress.com
    Great features,
    Limited regarding integration w/ other service (Security)
    Click here to Create Account
  • 15. Taking a cruise around Wordpress
  • 16. Getting Started
    Self-Hosted Account
    Peace-of-mind : Freedom = higher price : lower price
    2-Minute install @ Page.ly WordPress Only Incl. free domain name.
    Official WP List: WP recommended
    All offer domain name registration with account
  • 17. Open Source Software
    Free as in free beer
    Free as in free speech
    Free as in free kitten
  • 18. Links: Better Blogging
    Links:
    George Orwell’s 5 Rules of Effective WritingPickTheBrain.com
    Ernest Hemingways’ Top 5 Tips for Writing Well
    copyblogger.com
    5 Tips to Write Blog Posts
    About.com: Blogging
    Chris Brogan’s Best Advice About Blogging
    ChrisBrogan.com
  • 19. What’s next?
    Contact: Birgit Pauli-Haack,
    phone: 239-331-5878
    Slideshow online
    http://www.slideshare.net/bph
    Follow me on Twitter @bph
    http://twitter.com/bph
    E-mail me w/ ideas and questions
    bph@paulisystems.net