Social Networking Presentation At PCBUG, Naples

Social Networking Presentation at PCBUG, Naples July 2009 Birgit Pauli-Haack [email_address] www.twitter.com/bph www.facebook.com/birgit.paulihaack

Topics
Naples Free-Net
Social Networking and Social media
Facebook Privacy
I am on Twitter, Now What?
Q & A

Naples Free-Net
An all-volunteer 501(c)(3) Internet service provider, founded 1995. The organization is based on three pillars
Access
Content
Education

NFN in Numbers
People
Served over 50,000 users
Currently 2500 members
1500 Dial-Up/ 320+ DSL
200+ Non-Profits hosted
140 Members DPI-Sig
60 Volunteers
Volunteer ages 28 - 89
Technology
99.9% Uptime
2 Linux Server
4 Windows Servers
2 spare boxes
2 T1 Lines / 200 dial lines
$140,000 Budget
$7,000 monthly phone bill

NFN Pillars: Access
Now:
DSL via phone line + modem + computer
768K down / 384K up
1.5M down / 384K up
3.0M down / 512K up
5.0M down/ 640K up
Dial-up via phone line + modem + computer
Research into Future:
Wireless coverage
Hot-Spots
Wi-Max
Community Networks

NFN Pillars: Content
Now
Community
Swap Shop
Calendar
Organization Directory
Non-Profit Presents
Clubs & Organizations
Hosting & Storyboard
Photo Album
Future:
Mobile Content
Aggregated Local content:
News,
Bloggers,
Twitterers
Google Wave
Protocol, server, clients

NFN Pillars: Education
Now:
How-To s: Email, Internet Word, Excel
Beginners Computer
Walk-in Clinics
Digital Photography
RSS Feeds
DPI - Special Interest Group
Future:
Mobile User Group (nMobile)
Ubuntu desktop
Windows 7
Cloud computing (SaaS)
501 Club SWFL

NFN Services
Membership with free dial-up access:
Standard Account (any $ amount donation)
Premium Account (min. donation $60 /year)*
DSL
Premium Account + Modem + Montly fees
Depending on speed: $24 - $40 (+ taxes)*
Domain & Web Hosting
$75 /year*
non-commercial
HTML +FTP, Storyboard, Front-page Extensions

* as of July 15, 2009

NFN Premium Services

Add-on Services for Premium Accounts
Accelerator (dial-up)
Additional e-mail addresses
Webmail
Spam Filter
Photo Albums
http://home.naples.net/members/

Social Media & Social Networking
Social media
is content created by people using highly accessible and scalable publishing technologies. (Wikipedia)

"A category of sites that is based on user participatio n and user-generated content . They include social networking sites like LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg or Reddit, and other sites that are centered on user interaction.
(SearchEngineWatch)

Internet Usage Statistics
Definition of Generations
Gen Y (Millennials)- 1977 - 1990 (Ages 18-32) 26% - 30%
Gen X - 1965 -1976 (Ages 33 - 44) 20% - 23%
Young Boomers 1955 - 1964 (Ages 45 - 54) 20% - 22%
Boomers 1946 - 1954 (Ages 55 - 63) 13% - 13%
Silent Generation1937 - 1945 (Ages (64 - 72) 9% - 7%
G.I. Generation Born - 1936 (Age 73 + ) 9% - 4%

1= % of total adult population
2 = % of internet-using population

Social Technographics
Forrester Research
"Groundswell"

Social technographics profile
Forrester Research "Groundswell"

Facebook Users
Stats by O'Reilly Publishing April 2009

Facebook
Brent Batten
Columnist,
Naples Daily News

Facebook Privacy
>Settings > Privacy

Facebook Privacy

Facebook Privacy
Edit Custom Settings

Facebook Privacy
Under Photos: Edit Privacy
for Photo Albums

I'm On Twitter, Now What?
What is Twitter?
- microblogging in 140 characters
- public Instant messaging
- News Feeds
- Livestream
- Broadcast channel
- Many different things to different people

I'm on Twitter, Now What?
The abandon rate around 60%

Inactive' users,
56% not following anyone,
55% never tweeted,
53% no followers

Taking a tour

I'm On Twitter Now What?
"Follow" recommendations are marked with an '@' sign, followed by a short name. This is the syntax convention when referring to a person's twitter account. This blog's twitter account is @bph

"Follow" - "Friends" is asynchronous. You don't have to follow someone in order for his/her to see your tweets.

Hashtags = topics to collect all tweets for 'search'
#swfl
#iranelection
#iogoogle
@ Reply's = public
d Direct message = private

I'm on Twitter, Now What?
Augment Web experience with Twitter Tools
- Tweetdeck www.tweetdeck.com
- Seesmic - www.seesmic.com

http://mashable.com/guidebook/twitter/

I'm On Twitter Now What?
If you are interested in technology news, follow @mashable or @techcrunch and or @CNETnews and @Wired I have found http://www.muckrack.com/ to be a great resource for finding journalists online. MuckRack is a directory of journalists that are on twitter, and it follows them providing a twitter stream outside of the twitter website.

Shorten URL: www.bit.ly or www.cli.gs or www.tinyurl.com

Question & Answers
Naples Free-Net
Social Networking and Social media
Facebook Privacy
I am on Twitter, Now What?
Other question?

Web sites:
socialmedidatechnology.blogspot.com
www.naples.net
Contact me anytime:
www.twitter.com/bph
www.facebook.com/birgit.paulihaack

Social Networking Presentation At PCBUG, Naples

by Birgit Pauli-Haack on Jul 22, 2009

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Social Networking Presentation At PCBUG, Naples — Presentation Transcript

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