Social Media Bootcamp Using RSS Feeds

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RSS feeds are the glue that holds inbound marketing activities across the Interwebs together and helps you stay sane while creating content for your target audience

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Social Media Bootcamp Using RSS Feeds

  1. 1. RSS Feeds & Social Media Birgit Pauli-Haack, January 2012
  2. 2. What is RSS? <ul><li>RSS = Real Simple Syndication </li></ul><ul><ul><li>Simple </li></ul></ul><ul><ul><li>Standard way to provide content </li></ul></ul><ul><ul><li>across sites and tools.  </li></ul></ul><ul><ul><li>Standard since 1999 (Netscape) </li></ul></ul><ul><ul><li>Version 2.0 out since 2003 enable audio, images, videos. </li></ul></ul>
  3. 3. Sites and News Feeds <ul><li>Single Site Feeds: </li></ul><ul><ul><li>Blog & Category Feeds </li></ul></ul><ul><ul><li>Event Feeds </li></ul></ul><ul><li>News & Magazine Feeds </li></ul><ul><ul><li>(Naples Daily News, News Press, Forbes, Wired etc) </li></ul></ul>
  4. 4. Search Feeds <ul><li>Google Blog Search </li></ul><ul><li>Technorati Blog Directory </li></ul><ul><li>Google News Alerts </li></ul><ul><li>Twitter Search </li></ul>
  5. 5. Tools for RSS Feed listening <ul><li>News Readers </li></ul><ul><ul><li>Google Reader </li></ul></ul><ul><li>Portals </li></ul><ul><ul><li>Alltop.com </li></ul></ul><ul><ul><li>netvibes </li></ul></ul>
  6. 6. Uses As Publisher <ul><ul><ul><ul><li>RSS feed driven e-mail broadcasts </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Feedblitz </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Feedburner </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Mailchimp </li></ul></ul></ul></ul></ul>
  7. 7. Cross-Posting Services <ul><ul><li>Crosspost services: </li></ul></ul><ul><ul><ul><li>Ping.fm, </li></ul></ul></ul><ul><ul><ul><li>posterous.com, </li></ul></ul></ul><ul><ul><li>Actions: </li></ul></ul><ul><ul><ul><li>Auto-tweet, twitterfeed.com </li></ul></ul></ul><ul><ul><ul><li>Auto-post to Facebook, RSSGraffiti, </li></ul></ul></ul>
  8. 8. Auto-Post to twitter via RSS <ul><li>www.Twitterfeed.com </li></ul>
  9. 9. Twitterfeed.com
  10. 10. Set up new feed in twitterfeed.com
  11. 11. Advanced Settings
  12. 12. Add Service Twitterfeed
  13. 13. Done – twitterfeed.com
  14. 14. Question & Answers <ul><li>E-mail: bph@relevanza.com </li></ul><ul><li>Blog: http://socialmediatechnology.tumblr.com/ </li></ul><ul><li>Facebook: facebook.com/relevanza </li></ul><ul><li>Twitter: @bph or @SoMeTech </li></ul>

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