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Social Media Bootcamp Using RSS Feeds
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Social Media Bootcamp Using RSS Feeds

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RSS feeds are the glue that holds inbound marketing activities across the Interwebs together and helps you stay sane while creating content for your target audience

RSS feeds are the glue that holds inbound marketing activities across the Interwebs together and helps you stay sane while creating content for your target audience

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Transcript

  • 1. RSS Feeds & Social Media Birgit Pauli-Haack, January 2012
  • 2. What is RSS?
    • RSS = Real Simple Syndication
      • Simple
      • Standard way to provide content
      • across sites and tools. 
      • Standard since 1999 (Netscape)
      • Version 2.0 out since 2003 enable audio, images, videos.
  • 3. Sites and News Feeds
    • Single Site Feeds:
      • Blog & Category Feeds
      • Event Feeds
    • News & Magazine Feeds
      • (Naples Daily News, News Press, Forbes, Wired etc)
  • 4. Search Feeds
    • Google Blog Search
    • Technorati Blog Directory
    • Google News Alerts
    • Twitter Search
  • 5. Tools for RSS Feed listening
    • News Readers
      • Google Reader
    • Portals
      • Alltop.com
      • netvibes
  • 6. Uses As Publisher
          • RSS feed driven e-mail broadcasts
            • Feedblitz
            • Feedburner
            • Mailchimp
  • 7. Cross-Posting Services
      • Crosspost services:
        • Ping.fm,
        • posterous.com,
      • Actions:
        • Auto-tweet, twitterfeed.com
        • Auto-post to Facebook, RSSGraffiti,
  • 8. Auto-Post to twitter via RSS
    • www.Twitterfeed.com
  • 9. Twitterfeed.com
  • 10. Set up new feed in twitterfeed.com
  • 11. Advanced Settings
  • 12. Add Service Twitterfeed
  • 13. Done – twitterfeed.com
  • 14. Question & Answers
    • E-mail: bph@relevanza.com
    • Blog: http://socialmediatechnology.tumblr.com/
    • Facebook: facebook.com/relevanza
    • Twitter: @bph or @SoMeTech