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“ Using Social Media to  Increase Your Website Traffic " Birgit Pauli-Haack, January 2012
<ul><li>Strategy.Innovation.Communication </li></ul><ul><li>@relevanza  </li></ul><ul><li>Birgit Pauli-Haack </li></ul><ul...
3 Weeks Social Media Bootcamp <ul><li>First Week </li></ul><ul><ul><ul><li>Overview </li></ul></ul></ul><ul><ul><ul><li>Me...
What People do on the Net? <ul><li>Source: www.PewInternet.org - Aug 2011 </li></ul>
Websites: Built it and they will come!  <ul><li>Really? </li></ul>
Inbound vs. Outbound Marketing <ul><ul><li>Search engines  </li></ul></ul><ul><ul><li>Blog + Blog commenting </li></ul></u...
 
Outbound Marketing <ul><li>http://mashable.com/2011/10/30/inbound-outboundmarketing/ </li></ul>
Your Site is the Hub <ul><li>  </li></ul>
Basics on Search Engine Optimization <ul><li>http://searchengineland.com/seotable </li></ul>
Blog & Traffic
Twitter & Traffic
Facebook Fans & Traffic
Step 1: Your Online Hub <ul><li>CommCentral = Your web site (blog) </li></ul><ul><ul><li>Email newsletter provides only he...
Step 2: Articles/Content Online  <ul><li>Single Article in a Blog = News Engine (Web Log) </li></ul><ul><li>One topic 400 ...
Step 3: Engage your Followers/Friends <ul><li>Allow for comments on blog </li></ul><ul><li>Allow Fans to post on your page...
Step 4: Measure <ul><li>Define goals to set benchmarks </li></ul><ul><li>Measure online interactions </li></ul><ul><li>Ope...
Social Media – Going Viral
Go Viral via Sharing <ul><li>Be relevant to your network </li></ul><ul><li>Find your champions! </li></ul><ul><li>Write fo...
Twitter Followers <ul><li>IMMToday  165 </li></ul><ul><li>DownYonderFLA  1,346 </li></ul><ul><li>Bph  1,912 </li></ul><ul>...
Go Viral: Twitter Reach
What is a Blog?
What is a Blog? <ul><li>Software engine installed on web server </li></ul><ul><li>Admin through a browser-based interface ...
Difference Webpage & Blogpost Web Page Blog Post <ul><li>Page & Subpages </li></ul><ul><ul><li>Static </li></ul></ul><ul><...
Search Engine Ranking <ul><li>Update more often - 3 time a week vs once a year </li></ul><ul><li>Interlinking on pages & p...
Blogging Tools <ul><li>To start out, for practicing & Personal Blogs </li></ul><ul><ul><li>WordPress.com </li></ul></ul><u...
Links: Better Blogging <ul><li>Links: </li></ul><ul><li>George Orwell’s 5 Rules of effective writing PickTheBrain.com </li...
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Social Media Bootcamp: Day 1

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Transcript of "Social Media Bootcamp: Day 1"

  1. 1. “ Using Social Media to Increase Your Website Traffic &quot; Birgit Pauli-Haack, January 2012
  2. 2. <ul><li>Strategy.Innovation.Communication </li></ul><ul><li>@relevanza </li></ul><ul><li>Birgit Pauli-Haack </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><li>On Twitter @bph </li></ul><ul><ul><li>Steve Hart </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>On Twitter @downyonderfla </li></ul></ul>Who is Relevanza?
  3. 3. 3 Weeks Social Media Bootcamp <ul><li>First Week </li></ul><ul><ul><ul><li>Overview </li></ul></ul></ul><ul><ul><ul><li>Mechanics of Blogging </li></ul></ul></ul><ul><ul><ul><li>How To Twitter </li></ul></ul></ul><ul><li>Second Week </li></ul><ul><ul><ul><li>RSS Feeds </li></ul></ul></ul><ul><ul><ul><li>Writing for the Web </li></ul></ul></ul><ul><ul><ul><li>Facebook Profile & Facebook Brand Pages </li></ul></ul></ul><ul><li>Third Week </li></ul><ul><ul><li>How to Use Google+ & Google Plus Pages </li></ul></ul><ul><ul><li>Tech Tools Set-up & Usage </li></ul></ul>
  4. 4. What People do on the Net? <ul><li>Source: www.PewInternet.org - Aug 2011 </li></ul>
  5. 5. Websites: Built it and they will come!  <ul><li>Really? </li></ul>
  6. 6. Inbound vs. Outbound Marketing <ul><ul><li>Search engines  </li></ul></ul><ul><ul><li>Blog + Blog commenting </li></ul></ul><ul><ul><li>Social Networks </li></ul></ul><ul><ul><li>Permission based Email  </li></ul></ul><ul><ul><li>Online Forums </li></ul></ul><ul><ul><li>News, Media, PR </li></ul></ul><ul><ul><li>and more... </li></ul></ul><ul><ul><li>Trade Shows  </li></ul></ul><ul><ul><li>Seminar Series </li></ul></ul><ul><ul><li>Emails to purchased lists  </li></ul></ul><ul><ul><li>Cold calling  </li></ul></ul><ul><ul><li>Outsourced telemarketing, and </li></ul></ul><ul><ul><li>TV spots </li></ul></ul><ul><ul><li>Radio commercials </li></ul></ul>
  7. 8. Outbound Marketing <ul><li>http://mashable.com/2011/10/30/inbound-outboundmarketing/ </li></ul>
  8. 9. Your Site is the Hub <ul><li>  </li></ul>
  9. 10. Basics on Search Engine Optimization <ul><li>http://searchengineland.com/seotable </li></ul>
  10. 11. Blog & Traffic
  11. 12. Twitter & Traffic
  12. 13. Facebook Fans & Traffic
  13. 14. Step 1: Your Online Hub <ul><li>CommCentral = Your web site (blog) </li></ul><ul><ul><li>Email newsletter provides only header/ blurb & link (single article links) </li></ul></ul><ul><ul><li>Twitter post have link to site (single article) </li></ul></ul><ul><ul><li>Facebook activities link to site (single article) </li></ul></ul><ul><ul><li>>Where the List of Services, Products etc are </li></ul></ul><ul><ul><li>>Where the Email sign-up form is </li></ul></ul>
  14. 15. Step 2: Articles/Content Online <ul><li>Single Article in a Blog = News Engine (Web Log) </li></ul><ul><li>One topic 400 – 800 words. </li></ul><ul><li>Graphic + Text </li></ul><ul><li>Provide Links for sharing </li></ul><ul><li>RSS feeds </li></ul><ul><li>Category & Archives </li></ul>
  15. 16. Step 3: Engage your Followers/Friends <ul><li>Allow for comments on blog </li></ul><ul><li>Allow Fans to post on your page </li></ul><ul><li>Treasure Hunt with other organizations </li></ul><ul><li>Online Surveys w/ Prizes </li></ul><ul><li>Live Stream/Video </li></ul><ul><li>Participate in conversations with your champions. </li></ul>
  16. 17. Step 4: Measure <ul><li>Define goals to set benchmarks </li></ul><ul><li>Measure online interactions </li></ul><ul><li>Open/ clicks e-mail </li></ul><ul><li>Shared Links stats </li></ul><ul><li>Web stats Referrers </li></ul><ul><li>ShortyURL stats, clicks rates </li></ul><ul><li># of meaningful interaction </li></ul><ul><li>Rinse, Repeat </li></ul>
  17. 18. Social Media – Going Viral
  18. 19. Go Viral via Sharing <ul><li>Be relevant to your network </li></ul><ul><li>Find your champions! </li></ul><ul><li>Write for your chearleaders! </li></ul>
  19. 20. Twitter Followers <ul><li>IMMToday 165 </li></ul><ul><li>DownYonderFLA 1,346 </li></ul><ul><li>Bph 1,912 </li></ul><ul><li>Ghostexecutive 5,080 </li></ul><ul><li>MikeVanDervort: 12,056 </li></ul>
  20. 21. Go Viral: Twitter Reach
  21. 22. What is a Blog?
  22. 23. What is a Blog? <ul><li>Software engine installed on web server </li></ul><ul><li>Admin through a browser-based interface </li></ul><ul><li>Access also through external software to update content (Desktop, Mobile, Apps) </li></ul><ul><li>Allows for Syndication & Integration via RSS </li></ul><ul><li>Authors create and update content on the site </li></ul><ul><li>Integrate into Website, with the other pages. </li></ul><ul><li>Built-in Archives, Summary pages, Widgets </li></ul>
  23. 24. Difference Webpage & Blogpost Web Page Blog Post <ul><li>Page & Subpages </li></ul><ul><ul><li>Static </li></ul></ul><ul><li>Information never, rarely changes (Mission, Location) </li></ul><ul><li>Link Never changes. </li></ul><ul><li>Post in categories </li></ul><ul><ul><li>Dynamic/Archived/Perma. </li></ul></ul><ul><li>Lead onto a pages </li></ul><ul><li>Organization News </li></ul><ul><li>Profiles, Stories, Struggles </li></ul><ul><li>Includes RSS Feed </li></ul>
  24. 25. Search Engine Ranking <ul><li>Update more often - 3 time a week vs once a year </li></ul><ul><li>Interlinking on pages & posts (more links into the site from front page. </li></ul><ul><li>URLs with higher keyword density </li></ul><ul><li>More focused content = more relevant </li></ul><ul><li>Easier to use linking back. </li></ul><ul><li>Blog engines come with better built-in SEO </li></ul><ul><li>More pages in search engine index. </li></ul>
  25. 26. Blogging Tools <ul><li>To start out, for practicing & Personal Blogs </li></ul><ul><ul><li>WordPress.com </li></ul></ul><ul><ul><li>Blogger.com </li></ul></ul><ul><ul><li>Tumblr.com </li></ul></ul><ul><ul><li>Posterous.com </li></ul></ul><ul><li>For Business ( WordPress self-hosted) </li></ul><ul><ul><li>Page.ly </li></ul></ul><ul><ul><li>WebHub </li></ul></ul><ul><ul><li>www.Wordpress.org/hosting </li></ul></ul><ul><li>Bonus Link: Wordpress: Free vs. Self-Hosted </li></ul>
  26. 27. Links: Better Blogging <ul><li>Links: </li></ul><ul><li>George Orwell’s 5 Rules of effective writing PickTheBrain.com </li></ul><ul><li>Ernest Hemingsways’ Top 5 Tips for Writing Well </li></ul><ul><li>copyblogger.com </li></ul><ul><li>5Tips to Write Blog Posts </li></ul><ul><li>About.com: Blogging </li></ul><ul><li>Chris Brogan’s Best Advice About Blogging </li></ul><ul><li>ChrisBrogan.com </li></ul>
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