Social Media Bootcamp:  Day 1
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    Social Media Bootcamp:  Day 1 Social Media Bootcamp: Day 1 Presentation Transcript

    • “ Using Social Media to Increase Your Website Traffic " Birgit Pauli-Haack, January 2012
      • Strategy.Innovation.Communication
      • @relevanza
      • Birgit Pauli-Haack
        • [email_address]
      • On Twitter @bph
        • Steve Hart
        • [email_address]
        • On Twitter @downyonderfla
      Who is Relevanza?
    • 3 Weeks Social Media Bootcamp
      • First Week
          • Overview
          • Mechanics of Blogging
          • How To Twitter
      • Second Week
          • RSS Feeds
          • Writing for the Web
          • Facebook Profile & Facebook Brand Pages
      • Third Week
        • How to Use Google+ & Google Plus Pages
        • Tech Tools Set-up & Usage
    • What People do on the Net?
      • Source: www.PewInternet.org - Aug 2011
    • Websites: Built it and they will come! 
      • Really?
    • Inbound vs. Outbound Marketing
        • Search engines 
        • Blog + Blog commenting
        • Social Networks
        • Permission based Email 
        • Online Forums
        • News, Media, PR
        • and more...
        • Trade Shows 
        • Seminar Series
        • Emails to purchased lists 
        • Cold calling 
        • Outsourced telemarketing, and
        • TV spots
        • Radio commercials
    •  
    • Outbound Marketing
      • http://mashable.com/2011/10/30/inbound-outboundmarketing/
    • Your Site is the Hub
      •  
    • Basics on Search Engine Optimization
      • http://searchengineland.com/seotable
    • Blog & Traffic
    • Twitter & Traffic
    • Facebook Fans & Traffic
    • Step 1: Your Online Hub
      • CommCentral = Your web site (blog)
        • Email newsletter provides only header/ blurb & link (single article links)
        • Twitter post have link to site (single article)
        • Facebook activities link to site (single article)
        • >Where the List of Services, Products etc are
        • >Where the Email sign-up form is
    • Step 2: Articles/Content Online
      • Single Article in a Blog = News Engine (Web Log)
      • One topic 400 – 800 words.
      • Graphic + Text
      • Provide Links for sharing
      • RSS feeds
      • Category & Archives
    • Step 3: Engage your Followers/Friends
      • Allow for comments on blog
      • Allow Fans to post on your page
      • Treasure Hunt with other organizations
      • Online Surveys w/ Prizes
      • Live Stream/Video
      • Participate in conversations with your champions.
    • Step 4: Measure
      • Define goals to set benchmarks
      • Measure online interactions
      • Open/ clicks e-mail
      • Shared Links stats
      • Web stats Referrers
      • ShortyURL stats, clicks rates
      • # of meaningful interaction
      • Rinse, Repeat
    • Social Media – Going Viral
    • Go Viral via Sharing
      • Be relevant to your network
      • Find your champions!
      • Write for your chearleaders!
    • Twitter Followers
      • IMMToday 165
      • DownYonderFLA 1,346
      • Bph 1,912
      • Ghostexecutive 5,080
      • MikeVanDervort: 12,056
    • Go Viral: Twitter Reach
    • What is a Blog?
    • What is a Blog?
      • Software engine installed on web server
      • Admin through a browser-based interface
      • Access also through external software to update content (Desktop, Mobile, Apps)
      • Allows for Syndication & Integration via RSS
      • Authors create and update content on the site
      • Integrate into Website, with the other pages.
      • Built-in Archives, Summary pages, Widgets
    • Difference Webpage & Blogpost Web Page Blog Post
      • Page & Subpages
        • Static
      • Information never, rarely changes (Mission, Location)
      • Link Never changes.
      • Post in categories
        • Dynamic/Archived/Perma.
      • Lead onto a pages
      • Organization News
      • Profiles, Stories, Struggles
      • Includes RSS Feed
    • Search Engine Ranking
      • Update more often - 3 time a week vs once a year
      • Interlinking on pages & posts (more links into the site from front page.
      • URLs with higher keyword density
      • More focused content = more relevant
      • Easier to use linking back.
      • Blog engines come with better built-in SEO
      • More pages in search engine index.
    • Blogging Tools
      • To start out, for practicing & Personal Blogs
        • WordPress.com
        • Blogger.com
        • Tumblr.com
        • Posterous.com
      • For Business ( WordPress self-hosted)
        • Page.ly
        • WebHub
        • www.Wordpress.org/hosting
      • Bonus Link: Wordpress: Free vs. Self-Hosted
    • Links: Better Blogging
      • Links:
      • George Orwell’s 5 Rules of effective writing PickTheBrain.com
      • Ernest Hemingsways’ Top 5 Tips for Writing Well
      • copyblogger.com
      • 5Tips to Write Blog Posts
      • About.com: Blogging
      • Chris Brogan’s Best Advice About Blogging
      • ChrisBrogan.com