Social Media Bootcamp:  Day 1
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Social Media Bootcamp: Day 1 Presentation Transcript

  • 1. “ Using Social Media to Increase Your Website Traffic " Birgit Pauli-Haack, January 2012
  • 2.
    • Strategy.Innovation.Communication
    • @relevanza
    • Birgit Pauli-Haack
      • [email_address]
    • On Twitter @bph
      • Steve Hart
      • [email_address]
      • On Twitter @downyonderfla
    Who is Relevanza?
  • 3. 3 Weeks Social Media Bootcamp
    • First Week
        • Overview
        • Mechanics of Blogging
        • How To Twitter
    • Second Week
        • RSS Feeds
        • Writing for the Web
        • Facebook Profile & Facebook Brand Pages
    • Third Week
      • How to Use Google+ & Google Plus Pages
      • Tech Tools Set-up & Usage
  • 4. What People do on the Net?
    • Source: www.PewInternet.org - Aug 2011
  • 5. Websites: Built it and they will come! 
    • Really?
  • 6. Inbound vs. Outbound Marketing
      • Search engines 
      • Blog + Blog commenting
      • Social Networks
      • Permission based Email 
      • Online Forums
      • News, Media, PR
      • and more...
      • Trade Shows 
      • Seminar Series
      • Emails to purchased lists 
      • Cold calling 
      • Outsourced telemarketing, and
      • TV spots
      • Radio commercials
  • 7.  
  • 8. Outbound Marketing
    • http://mashable.com/2011/10/30/inbound-outboundmarketing/
  • 9. Your Site is the Hub
    •  
  • 10. Basics on Search Engine Optimization
    • http://searchengineland.com/seotable
  • 11. Blog & Traffic
  • 12. Twitter & Traffic
  • 13. Facebook Fans & Traffic
  • 14. Step 1: Your Online Hub
    • CommCentral = Your web site (blog)
      • Email newsletter provides only header/ blurb & link (single article links)
      • Twitter post have link to site (single article)
      • Facebook activities link to site (single article)
      • >Where the List of Services, Products etc are
      • >Where the Email sign-up form is
  • 15. Step 2: Articles/Content Online
    • Single Article in a Blog = News Engine (Web Log)
    • One topic 400 – 800 words.
    • Graphic + Text
    • Provide Links for sharing
    • RSS feeds
    • Category & Archives
  • 16. Step 3: Engage your Followers/Friends
    • Allow for comments on blog
    • Allow Fans to post on your page
    • Treasure Hunt with other organizations
    • Online Surveys w/ Prizes
    • Live Stream/Video
    • Participate in conversations with your champions.
  • 17. Step 4: Measure
    • Define goals to set benchmarks
    • Measure online interactions
    • Open/ clicks e-mail
    • Shared Links stats
    • Web stats Referrers
    • ShortyURL stats, clicks rates
    • # of meaningful interaction
    • Rinse, Repeat
  • 18. Social Media – Going Viral
  • 19. Go Viral via Sharing
    • Be relevant to your network
    • Find your champions!
    • Write for your chearleaders!
  • 20. Twitter Followers
    • IMMToday 165
    • DownYonderFLA 1,346
    • Bph 1,912
    • Ghostexecutive 5,080
    • MikeVanDervort: 12,056
  • 21. Go Viral: Twitter Reach
  • 22. What is a Blog?
  • 23. What is a Blog?
    • Software engine installed on web server
    • Admin through a browser-based interface
    • Access also through external software to update content (Desktop, Mobile, Apps)
    • Allows for Syndication & Integration via RSS
    • Authors create and update content on the site
    • Integrate into Website, with the other pages.
    • Built-in Archives, Summary pages, Widgets
  • 24. Difference Webpage & Blogpost Web Page Blog Post
    • Page & Subpages
      • Static
    • Information never, rarely changes (Mission, Location)
    • Link Never changes.
    • Post in categories
      • Dynamic/Archived/Perma.
    • Lead onto a pages
    • Organization News
    • Profiles, Stories, Struggles
    • Includes RSS Feed
  • 25. Search Engine Ranking
    • Update more often - 3 time a week vs once a year
    • Interlinking on pages & posts (more links into the site from front page.
    • URLs with higher keyword density
    • More focused content = more relevant
    • Easier to use linking back.
    • Blog engines come with better built-in SEO
    • More pages in search engine index.
  • 26. Blogging Tools
    • To start out, for practicing & Personal Blogs
      • WordPress.com
      • Blogger.com
      • Tumblr.com
      • Posterous.com
    • For Business ( WordPress self-hosted)
      • Page.ly
      • WebHub
      • www.Wordpress.org/hosting
    • Bonus Link: Wordpress: Free vs. Self-Hosted
  • 27. Links: Better Blogging
    • Links:
    • George Orwell’s 5 Rules of effective writing PickTheBrain.com
    • Ernest Hemingsways’ Top 5 Tips for Writing Well
    • copyblogger.com
    • 5Tips to Write Blog Posts
    • About.com: Blogging
    • Chris Brogan’s Best Advice About Blogging
    • ChrisBrogan.com