Social Media Bootcamp: Day 1

“ Using Social Media to Increase Your Website Traffic " Birgit Pauli-Haack, January 2012

Strategy.Innovation.Communication
@relevanza
Birgit Pauli-Haack
[email_address]
On Twitter @bph
Steve Hart
[email_address]
On Twitter @downyonderfla
Who is Relevanza?

3 Weeks Social Media Bootcamp
First Week
Overview
Mechanics of Blogging
How To Twitter
Second Week
RSS Feeds
Writing for the Web
Facebook Profile & Facebook Brand Pages
Third Week
How to Use Google+ & Google Plus Pages
Tech Tools Set-up & Usage

What People do on the Net?
Source: www.PewInternet.org - Aug 2011

Websites: Built it and they will come!
Really?

Inbound vs. Outbound Marketing
Search engines
Blog + Blog commenting
Social Networks
Permission based Email
Online Forums
News, Media, PR
and more...
Trade Shows
Seminar Series
Emails to purchased lists
Cold calling
Outsourced telemarketing, and
TV spots
Radio commercials

Outbound Marketing
http://mashable.com/2011/10/30/inbound-outboundmarketing/

Your Site is the Hub

Basics on Search Engine Optimization
http://searchengineland.com/seotable

Blog & Traffic

Twitter & Traffic

Facebook Fans & Traffic

Step 1: Your Online Hub
CommCentral = Your web site (blog)
Email newsletter provides only header/ blurb & link (single article links)
Twitter post have link to site (single article)
Facebook activities link to site (single article)
>Where the List of Services, Products etc are
>Where the Email sign-up form is

Step 2: Articles/Content Online
Single Article in a Blog = News Engine (Web Log)
One topic 400 – 800 words.
Graphic + Text
Provide Links for sharing
RSS feeds
Category & Archives

Step 3: Engage your Followers/Friends
Allow for comments on blog
Allow Fans to post on your page
Treasure Hunt with other organizations
Online Surveys w/ Prizes
Live Stream/Video
Participate in conversations with your champions.

Step 4: Measure
Define goals to set benchmarks
Measure online interactions
Open/ clicks e-mail
Shared Links stats
Web stats Referrers
ShortyURL stats, clicks rates
# of meaningful interaction
Rinse, Repeat

Social Media – Going Viral

Go Viral via Sharing
Be relevant to your network
Find your champions!
Write for your chearleaders!

Twitter Followers
IMMToday 165
DownYonderFLA 1,346
Bph 1,912
Ghostexecutive 5,080
MikeVanDervort: 12,056

Go Viral: Twitter Reach

What is a Blog?

What is a Blog?
Software engine installed on web server
Admin through a browser-based interface
Access also through external software to update content (Desktop, Mobile, Apps)
Allows for Syndication & Integration via RSS
Authors create and update content on the site
Integrate into Website, with the other pages.
Built-in Archives, Summary pages, Widgets

Difference Webpage & Blogpost Web Page Blog Post
Page & Subpages
Static
Information never, rarely changes (Mission, Location)
Link Never changes.
Post in categories
Dynamic/Archived/Perma.
Lead onto a pages
Organization News
Profiles, Stories, Struggles
Includes RSS Feed

Search Engine Ranking
Update more often - 3 time a week vs once a year
Interlinking on pages & posts (more links into the site from front page.
URLs with higher keyword density
More focused content = more relevant
Easier to use linking back.
Blog engines come with better built-in SEO
More pages in search engine index.

Blogging Tools
To start out, for practicing & Personal Blogs
WordPress.com
Blogger.com
Tumblr.com
Posterous.com
For Business ( WordPress self-hosted)
Page.ly
WebHub
www.Wordpress.org/hosting
Bonus Link: Wordpress: Free vs. Self-Hosted

Links: Better Blogging
Links:
George Orwell’s 5 Rules of effective writing PickTheBrain.com
Ernest Hemingsways’ Top 5 Tips for Writing Well
copyblogger.com
5Tips to Write Blog Posts
About.com: Blogging
Chris Brogan’s Best Advice About Blogging
ChrisBrogan.com

http://relevanza.com	182
http://socialmediatechnology.tumblr.com	76
http://www.relevanza.com	18

Social Media Bootcamp: Day 1

by Birgit Pauli-Haack on Jan 19, 2012

Accessibility

Categories

Tags

Upload Details

Usage Rights

3 Embeds 276

Statistics

Social Media Bootcamp: Day 1 — Presentation Transcript