Google Places - Your Information on the Net
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Google Places - Your Information on the Net

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Claim your business on Google Places & Maps and control what visitors see and learn about your business. Upload photos & videos, descriptions and make sure that Google has your business on the right ...

Claim your business on Google Places & Maps and control what visitors see and learn about your business. Upload photos & videos, descriptions and make sure that Google has your business on the right spot on the Map.
Also a few basic concepts about your domain name.
Goes with the How-To Instructions pdf, "Claim your Business on Google Places"

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Google Places - Your Information on the Net Presentation Transcript

  • 1. Google Places Your Information on the Net Birgit Pauli-Haack
  • 2. Introduction
    • Name,
    • Company Position in Company
    • Experience Online?
    • Expectations for today’s event?
    • Three most annoying issues when searching on the Internet?
  • 3. The Bare Facts
    • Fact #1: 56% of small businesses do not have a web presence of any kind
    • Fact #2: 80% of sales decisions start with an online search
    • Fact #3: Small businesses need to make the web work better for them - - create visibility !
  • 4. What to do…
    • Leverage the large search engine 'mashups‘* of maps, business directories and search engine results.
    • The ‘players’:
      • Google Local Business Center
      • Yahoo Local Listings
      • Bing Local Listing Center
    • * mashup = a web page or application that combines data or functionality from two
    • or more external sources to create a new service
  • 5. The Advantages
    • Minimal effort required to be ‘up and running’
    • Business owner / organization is in control of content – able to manage and augment ‘on the fly’
    • Minimizes dependency on online directories
    • Provides access to business-building tools such as impression/activity tracking analytics, on-line coupons, and more!
  • 6. Internet Terms: Domain Name
      • Domain Name
        • Top Level domain: available .org .com, gov, biz, web, info,
        • Full domain name Examples: www.fgcu.edu , www.cnn.com ,
        • Sub-domain or Third-level domain.
          • http://netjourneys.blogspot.com/
          • Who benefits from a sub-domain?
        • Who is in charge of your domain name?
        • Do you use your domain name in your e-mail address?
  • 7. Why not use it?
  • 8. Internet Terms: Website
      • Website can have multiple forms
        • Static Brochure website
        • Web-builder provided by Hosting companies, on the fly editing
        • Open Source Software.: self-hosted WordPress, Joomla, Drupal
        • Third-Party Content Management Systems:
        • PaperThin, Documentum, CoreMedia, FatWire
        • Custom Development, specifcically created for your business model
        • Make needs assessment, prepare for transition costs.
  • 9. Let’s Tour Google Places
    • Start of the Online Tour
  • 10. Google Places Analytics: Activity
  • 11. Google Places Analytics: Totals
  • 12. Google Places Analytics: Keywords
  • 13. Google Places Analytics: Directions
  • 14. Yahoo & Bing: Business Directories
    • http://local.yahoo.com
  • 15. Question & Answers
    • Birgit Pauli-Haack & Jane Freitas write on Pauli Systems’ Blog
    • Engage with us on Facebook Page
    • Follow Birgit Pauli-Haack on Twitter @bph
    • E-mail:
      • [email_address]
      • [email_address]
      • Call: 239-331-5878