Google Places - Your Information on the Net

Google Places Your Information on the Net Birgit Pauli-Haack

Introduction
Name,
Company Position in Company
Experience Online?
Expectations for today’s event?
Three most annoying issues when searching on the Internet?

The Bare Facts
Fact #1: 56% of small businesses do not have a web presence of any kind
Fact #2: 80% of sales decisions start with an online search
Fact #3: Small businesses need to make the web work better for them - - create visibility !

What to do…
Leverage the large search engine 'mashups‘* of maps, business directories and search engine results.
The ‘players’:
Google Local Business Center
Yahoo Local Listings
Bing Local Listing Center
* mashup = a web page or application that combines data or functionality from two
or more external sources to create a new service

The Advantages
Minimal effort required to be ‘up and running’
Business owner / organization is in control of content – able to manage and augment ‘on the fly’
Minimizes dependency on online directories
Provides access to business-building tools such as impression/activity tracking analytics, on-line coupons, and more!

Internet Terms: Domain Name
Domain Name
Top Level domain: available .org .com, gov, biz, web, info,
Full domain name Examples: www.fgcu.edu , www.cnn.com ,
Sub-domain or Third-level domain.
http://netjourneys.blogspot.com/
Who benefits from a sub-domain?
Who is in charge of your domain name?
Do you use your domain name in your e-mail address?

Why not use it?

Internet Terms: Website
Website can have multiple forms
Static Brochure website
Web-builder provided by Hosting companies, on the fly editing
Open Source Software.: self-hosted WordPress, Joomla, Drupal
Third-Party Content Management Systems:
PaperThin, Documentum, CoreMedia, FatWire
Custom Development, specifcically created for your business model
Make needs assessment, prepare for transition costs.

Let’s Tour Google Places
Start of the Online Tour

Google Places Analytics: Activity

Google Places Analytics: Totals

Google Places Analytics: Keywords

Google Places Analytics: Directions

Yahoo & Bing: Business Directories
http://local.yahoo.com

Question & Answers
Birgit Pauli-Haack & Jane Freitas write on Pauli Systems’ Blog
Engage with us on Facebook Page
Follow Birgit Pauli-Haack on Twitter @bph
E-mail:
[email_address]
[email_address]
Call: 239-331-5878

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Google Places - Your Information on the Net

by Birgit Pauli-Haack on Aug 12, 2010

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Google Places - Your Information on the Net — Presentation Transcript