SBRN Summer Series Part 3: Google+ Pages & LinkedIn Company PagesPresentation Transcript
Google + & LinkedIn Yet another social network?Birgit Pauli-Haack, Relevanza, Inc. August 2012
Why Bother? Fast GrowthTime to reach 50 million users - 88days. Google+ Currently 250 mio users - after 1 year.
Why Bother? Ubiquitous GoogleUnifying Toolbar over all Google ApplicationsCalendar, Gmail, Photos, Gdrive, News,Maps.. Notifcation in Red: comments, +1, shared, circled, circled back.
Why Bother? Search ResultsComscore & Highwire - Google Search 65%, Bing 15%, Yahoo 14%. Stats on a client’s site…
Why Bother? - Search
Why Bother? Social Search
Why Bother? Identifies Experts
Why Bother? SearchBlended Search and the New Rules of Engagement...Page 1, Position 1is no longer the gold standard forsuccessfulSEO strategies. ComScore
Power: Public Search in Google+
Getting started...http://plus.google.comSign-in w/ your @gmail account orSign-in w/ Google Apps account (@company.com)or create an account.
Your Profile: About ProfilePhoto Introduction Links to SNS
Your Google+ Page: About ProfilePhoto Introduction Links to SNS Post
Your Profile: Public Posts Share early, share often! Linke, photos, videos Comments # +1 (=likes) # of shares
Power: Sharing Circles
Power Feature: Hangout On The AirInvite up to 9 people to video chat and broadcast live to the restof the world.
Power Feature: Ripples
Where to go next to learn?http://mashable.com/2011/07/16/google-plus-guide/
Reasons 2B on LinkedInOn Mashable, July 11, 20125 Signs Your Small Business Should Be on LinkedIn1. You Employ 1-50 People2. You Have Something to Say3. You’re Hiring4. You Need Advice5. You’re a Non-Profit
LinkedIn 4 Companies: Overview
LinkedIn 4 Companies: Careers
LinkedIn 4 Companies: Services
Linked In for Companies: Insights
Create a Company Page on LinkedIn Verification Process only designated users.
Create a Company Page on LinkedIn Fill in the blanks
Create a Company Page on LinkedIn Upload company graphics, add description copy
Create a Company Page on LinkedIn
Post as Company Page
Services & Products
Individual Services Page on LinkedIn Product Overview Link to Product page on your website Promotion Recommendation
Add Services & Products Fill in the blanks Upload a product graphic Add Product URL to your website Create special promotion/Next event link
Services & Products on LinkedIn
Provided Metrix on LinkedIn Graphics by Linkedin
Review Referral Traffic on your websiteThe minimum you put in is the maximum you can expect to get out. – Karl Gibbons