SBRN: Best Of Blogging
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SBRN: Best Of Blogging

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Small Business Resource Network - Southwest Florida:

On January 20, we kicked off our Best series with a session facilitated by Birgit Pauli-Haack. She will facilitate a session on "The Best Way to Use a Blog." I personally plan to use her advice to start my new blog for the New Year! What an opportunity to learn from an expert!
-- Lorna Kibbey, Lorna Kibbey Leadership Solutions and coordinator for the SBRN SWFL Chapter.

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    SBRN: Best Of Blogging SBRN: Best Of Blogging Presentation Transcript

    • “ The Best of Blogging Make your web site ready for the Social Web!" Birgit Pauli-Haack, January 2011
    • Social Media
    • Distribution
      • Print
      • Mail
      • Web site
      • RSS
        • E-mail
        • Facebook
        • LinkedIn
        • Twitter
        • Automate what’s the same, manage what’s different
    • Step 1: Your Online Hub
      • CommCentral = Your web site (blog)
        • Email newsletter provides only header/ blurb & link (single article links)
        • Twitter post have link to site (single article)
        • Facebook activities link to site (single article)
        • >Where the List of Services, Products etc are
        • >Where the Email sign-up form is
    • Step 2: Articles/Content Online
      • Single Article in a Blog = News Engine (Web Log)
      • One topic 400 – 800 words.
      • Graphic + Text
      • Provide Links for sharing
      • RSS feeds
      • Category & Archives
    • Step 3: Engage your Followers/Friends
      • Allow for comments on blog
      • Allow Fans to post on your page
      • Treasure Hunt with other organizations
      • Online Surveys w/ Prizes
      • Live Stream/Video
      • Participate in conversations with your Online Activist Volunteers
    • Step 4: Measure
      • Define goals to set benchmarks
      • Measure online interactions
      • Open/ clicks e-mail
      • Shared Links stats
      • Web stats Referrers
      • ShortyURL stats, clicks rates
      • # of meaningful interaction
      • Rinse, Repeat
    • What is a Blog?
    • What is a Blog?
      • Software engine installed on web server
      • Admin through a browser-based interface
      • Access also through external software to update content (Desktop, Mobile, Apps)
      • Allows for Syndication & Integration via RSS
      • Authors create and update content on the site
      • Integrate into Website, with the other pages.
    • Difference Webpage & Blogpost
      • Web Page
      • Blog Post
      • Page & Subpages
        • Static
      • Information never, rarely changes (Mission, Location)
      • Link Never changes.
      • Post in categories
        • Dynamic/Archived/Perma.
      • Lead onto a pages
      • Organization News
      • Profiles, Stories, Struggles
      • Includes RSS Feed
    • Search Engine Ranking
      • Update more often - 3 time a week vs once a year
      • Interlinking on pages & posts (more links into the site from front page.
      • URLs with higher keyword density
      • More focused content = more relevant
      • Easier to use linking back.
      • Blog engines come with better built-in SEO
    • Feed the Beast
      • One blog post per week (minimum, optimal 2 – 3/week)
        • Auto-posted to FB
        • Auto-posted to LinkedIn
        • Auto-posted to Twitter
        • Auto-assembly of e-News
    • Example Sites
      • Afasf.org - blog
      • E-News
    • Go Viral
      • Be relevant to your network
      • Find your champions!
    • Example: #SBRN Member band together
      • Amanda Stirn http://360qbpro.com/
        • Single article
        • Promoting each item by itself
      • Twitter: @stirnllc – Amanda’s account
      • Article is exposed to more than your own followers, when retweeted:
      • Twitter Search for @stirnllc
    • Links to blog on Twitter
    • Going Viral #SBRN
    • Blogging Tools
      • To start out, for practicing & Personal Blogs
        • WordPress.com
        • Blogger.com
        • Tumblr.com
        • Posterous.com
      • For Business ( WordPress self-hosted)
        • Page.ly
        • WebHub
        • www.Wordpress.org/hosting
        • Godaddy.com
      • Bonus Link: Wordpress: Free vs. Self-Hosted
    • Links: Better Blogging
      • Links:
      • George Orwell’s 5 Rules of effective writing PickTheBrain.com
      • Ernest Hemingsways’ Top 5 Tips for Writing Well
      • copyblogger.com
      • 5Tips to Write Blog Posts
      • About.com: Blogging
      • Chris Brogan’s Best Advice About Blogging
      • ChrisBrogan.com
    • Connet & Meet Online
      • My Personal Profile
      • Company Profile
        • Email w/ ideas and questions
          • [email_address]
        • Follow me on Twitter
          • @bph
        • My Facebook Profile
        • Connect on LinkedIn
        • Slideshow online
        • Blog on Pauli Systems
          • www.paulisystems.net
        • Follow Us on Twitter
          • @PauliSystems
        • Like Us on Facebook
        • LinkedIn Company Profile