SBRN: Best Of Blogging
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Small Business Resource Network - Southwest Florida:

On January 20, we kicked off our Best series with a session facilitated by Birgit Pauli-Haack. She will facilitate a session on "The Best Way to Use a Blog." I personally plan to use her advice to start my new blog for the New Year! What an opportunity to learn from an expert!
-- Lorna Kibbey, Lorna Kibbey Leadership Solutions and coordinator for the SBRN SWFL Chapter.

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SBRN: Best Of Blogging Presentation Transcript

  • 1. “ The Best of Blogging Make your web site ready for the Social Web!" Birgit Pauli-Haack, January 2011
  • 2. Social Media
  • 3. Distribution
    • Print
    • Mail
    • Web site
    • RSS
      • E-mail
      • Facebook
      • LinkedIn
      • Twitter
      • Automate what’s the same, manage what’s different
  • 4. Step 1: Your Online Hub
    • CommCentral = Your web site (blog)
      • Email newsletter provides only header/ blurb & link (single article links)
      • Twitter post have link to site (single article)
      • Facebook activities link to site (single article)
      • >Where the List of Services, Products etc are
      • >Where the Email sign-up form is
  • 5. Step 2: Articles/Content Online
    • Single Article in a Blog = News Engine (Web Log)
    • One topic 400 – 800 words.
    • Graphic + Text
    • Provide Links for sharing
    • RSS feeds
    • Category & Archives
  • 6. Step 3: Engage your Followers/Friends
    • Allow for comments on blog
    • Allow Fans to post on your page
    • Treasure Hunt with other organizations
    • Online Surveys w/ Prizes
    • Live Stream/Video
    • Participate in conversations with your Online Activist Volunteers
  • 7. Step 4: Measure
    • Define goals to set benchmarks
    • Measure online interactions
    • Open/ clicks e-mail
    • Shared Links stats
    • Web stats Referrers
    • ShortyURL stats, clicks rates
    • # of meaningful interaction
    • Rinse, Repeat
  • 8. What is a Blog?
  • 9. What is a Blog?
    • Software engine installed on web server
    • Admin through a browser-based interface
    • Access also through external software to update content (Desktop, Mobile, Apps)
    • Allows for Syndication & Integration via RSS
    • Authors create and update content on the site
    • Integrate into Website, with the other pages.
  • 10. Difference Webpage & Blogpost
    • Web Page
    • Blog Post
    • Page & Subpages
      • Static
    • Information never, rarely changes (Mission, Location)
    • Link Never changes.
    • Post in categories
      • Dynamic/Archived/Perma.
    • Lead onto a pages
    • Organization News
    • Profiles, Stories, Struggles
    • Includes RSS Feed
  • 11. Search Engine Ranking
    • Update more often - 3 time a week vs once a year
    • Interlinking on pages & posts (more links into the site from front page.
    • URLs with higher keyword density
    • More focused content = more relevant
    • Easier to use linking back.
    • Blog engines come with better built-in SEO
  • 12. Feed the Beast
    • One blog post per week (minimum, optimal 2 – 3/week)
      • Auto-posted to FB
      • Auto-posted to LinkedIn
      • Auto-posted to Twitter
      • Auto-assembly of e-News
  • 13. Example Sites
    • Afasf.org - blog
    • E-News
  • 14. Go Viral
    • Be relevant to your network
    • Find your champions!
  • 15. Example: #SBRN Member band together
    • Amanda Stirn http://360qbpro.com/
      • Single article
      • Promoting each item by itself
    • Twitter: @stirnllc – Amanda’s account
    • Article is exposed to more than your own followers, when retweeted:
    • Twitter Search for @stirnllc
  • 16. Links to blog on Twitter
  • 17. Going Viral #SBRN
  • 18. Blogging Tools
    • To start out, for practicing & Personal Blogs
      • WordPress.com
      • Blogger.com
      • Tumblr.com
      • Posterous.com
    • For Business ( WordPress self-hosted)
      • Page.ly
      • WebHub
      • www.Wordpress.org/hosting
      • Godaddy.com
    • Bonus Link: Wordpress: Free vs. Self-Hosted
  • 19. Links: Better Blogging
    • Links:
    • George Orwell’s 5 Rules of effective writing PickTheBrain.com
    • Ernest Hemingsways’ Top 5 Tips for Writing Well
    • copyblogger.com
    • 5Tips to Write Blog Posts
    • About.com: Blogging
    • Chris Brogan’s Best Advice About Blogging
    • ChrisBrogan.com
  • 20. Connet & Meet Online
    • My Personal Profile
    • Company Profile
      • Email w/ ideas and questions
        • [email_address]
      • Follow me on Twitter
        • @bph
      • My Facebook Profile
      • Connect on LinkedIn
      • Slideshow online
      • Blog on Pauli Systems
        • www.paulisystems.net
      • Follow Us on Twitter
        • @PauliSystems
      • Like Us on Facebook
      • LinkedIn Company Profile