“ The Best of Blogging Make your web site ready for the Social Web!" Birgit Pauli-Haack, January 2011
Social Media
Distribution <ul><li>Print  </li></ul><ul><li>Mail  </li></ul><ul><li>Web site </li></ul><ul><li>RSS </li></ul><ul><ul><li...
Step 1: Your Online Hub <ul><li>CommCentral = Your web site (blog) </li></ul><ul><ul><li>Email newsletter provides only he...
Step 2: Articles/Content Online  <ul><li>Single Article in a Blog = News Engine (Web Log) </li></ul><ul><li>One topic 400 ...
Step 3: Engage your Followers/Friends <ul><li>Allow for comments on blog </li></ul><ul><li>Allow Fans to post on your page...
Step 4: Measure <ul><li>Define goals to set benchmarks </li></ul><ul><li>Measure online interactions </li></ul><ul><li>Ope...
What is a Blog?
What is a Blog? <ul><li>Software engine installed on web server </li></ul><ul><li>Admin through a browser-based interface ...
Difference Webpage & Blogpost <ul><li>Web Page </li></ul><ul><li>Blog Post </li></ul><ul><li>Page & Subpages </li></ul><ul...
Search Engine Ranking <ul><li>Update more often - 3 time a week vs once a year </li></ul><ul><li>Interlinking on pages & p...
Feed the Beast <ul><li>One blog post per week (minimum, optimal 2 – 3/week) </li></ul><ul><ul><li>Auto-posted to FB </li><...
Example Sites <ul><li>Afasf.org - blog </li></ul><ul><li>E-News </li></ul>
Go Viral <ul><li>Be relevant to your network </li></ul><ul><li>Find your champions! </li></ul>
Example: #SBRN Member band together <ul><li>Amanda Stirn  http://360qbpro.com/ </li></ul><ul><ul><li>Single article </li><...
Links to blog on Twitter
Going Viral #SBRN
Blogging Tools <ul><li>To start out, for practicing & Personal Blogs </li></ul><ul><ul><li>WordPress.com </li></ul></ul><u...
Links: Better Blogging <ul><li>Links: </li></ul><ul><li>George Orwell’s 5 Rules of effective writing PickTheBrain.com </li...
Connet & Meet Online <ul><li>My Personal Profile </li></ul><ul><li>Company Profile </li></ul><ul><ul><li>Email w/ ideas an...
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SBRN: Best Of Blogging

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Small Business Resource Network - Southwest Florida:

On January 20, we kicked off our Best series with a session facilitated by Birgit Pauli-Haack. She will facilitate a session on "The Best Way to Use a Blog." I personally plan to use her advice to start my new blog for the New Year! What an opportunity to learn from an expert!
-- Lorna Kibbey, Lorna Kibbey Leadership Solutions and coordinator for the SBRN SWFL Chapter.

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SBRN: Best Of Blogging

  1. 1. “ The Best of Blogging Make your web site ready for the Social Web!&quot; Birgit Pauli-Haack, January 2011
  2. 2. Social Media
  3. 3. Distribution <ul><li>Print </li></ul><ul><li>Mail </li></ul><ul><li>Web site </li></ul><ul><li>RSS </li></ul><ul><ul><li>E-mail </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Automate what’s the same, manage what’s different </li></ul></ul>
  4. 4. Step 1: Your Online Hub <ul><li>CommCentral = Your web site (blog) </li></ul><ul><ul><li>Email newsletter provides only header/ blurb & link (single article links) </li></ul></ul><ul><ul><li>Twitter post have link to site (single article) </li></ul></ul><ul><ul><li>Facebook activities link to site (single article) </li></ul></ul><ul><ul><li>>Where the List of Services, Products etc are </li></ul></ul><ul><ul><li>>Where the Email sign-up form is </li></ul></ul>
  5. 5. Step 2: Articles/Content Online <ul><li>Single Article in a Blog = News Engine (Web Log) </li></ul><ul><li>One topic 400 – 800 words. </li></ul><ul><li>Graphic + Text </li></ul><ul><li>Provide Links for sharing </li></ul><ul><li>RSS feeds </li></ul><ul><li>Category & Archives </li></ul>
  6. 6. Step 3: Engage your Followers/Friends <ul><li>Allow for comments on blog </li></ul><ul><li>Allow Fans to post on your page </li></ul><ul><li>Treasure Hunt with other organizations </li></ul><ul><li>Online Surveys w/ Prizes </li></ul><ul><li>Live Stream/Video </li></ul><ul><li>Participate in conversations with your Online Activist Volunteers </li></ul>
  7. 7. Step 4: Measure <ul><li>Define goals to set benchmarks </li></ul><ul><li>Measure online interactions </li></ul><ul><li>Open/ clicks e-mail </li></ul><ul><li>Shared Links stats </li></ul><ul><li>Web stats Referrers </li></ul><ul><li>ShortyURL stats, clicks rates </li></ul><ul><li># of meaningful interaction </li></ul><ul><li>Rinse, Repeat </li></ul>
  8. 8. What is a Blog?
  9. 9. What is a Blog? <ul><li>Software engine installed on web server </li></ul><ul><li>Admin through a browser-based interface </li></ul><ul><li>Access also through external software to update content (Desktop, Mobile, Apps) </li></ul><ul><li>Allows for Syndication & Integration via RSS </li></ul><ul><li>Authors create and update content on the site </li></ul><ul><li>Integrate into Website, with the other pages. </li></ul>
  10. 10. Difference Webpage & Blogpost <ul><li>Web Page </li></ul><ul><li>Blog Post </li></ul><ul><li>Page & Subpages </li></ul><ul><ul><li>Static </li></ul></ul><ul><li>Information never, rarely changes (Mission, Location) </li></ul><ul><li>Link Never changes. </li></ul><ul><li>Post in categories </li></ul><ul><ul><li>Dynamic/Archived/Perma. </li></ul></ul><ul><li>Lead onto a pages </li></ul><ul><li>Organization News </li></ul><ul><li>Profiles, Stories, Struggles </li></ul><ul><li>Includes RSS Feed </li></ul>
  11. 11. Search Engine Ranking <ul><li>Update more often - 3 time a week vs once a year </li></ul><ul><li>Interlinking on pages & posts (more links into the site from front page. </li></ul><ul><li>URLs with higher keyword density </li></ul><ul><li>More focused content = more relevant </li></ul><ul><li>Easier to use linking back. </li></ul><ul><li>Blog engines come with better built-in SEO </li></ul>
  12. 12. Feed the Beast <ul><li>One blog post per week (minimum, optimal 2 – 3/week) </li></ul><ul><ul><li>Auto-posted to FB </li></ul></ul><ul><ul><li>Auto-posted to LinkedIn </li></ul></ul><ul><ul><li>Auto-posted to Twitter </li></ul></ul><ul><ul><li>Auto-assembly of e-News </li></ul></ul>
  13. 13. Example Sites <ul><li>Afasf.org - blog </li></ul><ul><li>E-News </li></ul>
  14. 14. Go Viral <ul><li>Be relevant to your network </li></ul><ul><li>Find your champions! </li></ul>
  15. 15. Example: #SBRN Member band together <ul><li>Amanda Stirn http://360qbpro.com/ </li></ul><ul><ul><li>Single article </li></ul></ul><ul><ul><li>Promoting each item by itself </li></ul></ul><ul><li>Twitter: @stirnllc – Amanda’s account </li></ul><ul><li>Article is exposed to more than your own followers, when retweeted: </li></ul><ul><li>Twitter Search for @stirnllc </li></ul>
  16. 16. Links to blog on Twitter
  17. 17. Going Viral #SBRN
  18. 18. Blogging Tools <ul><li>To start out, for practicing & Personal Blogs </li></ul><ul><ul><li>WordPress.com </li></ul></ul><ul><ul><li>Blogger.com </li></ul></ul><ul><ul><li>Tumblr.com </li></ul></ul><ul><ul><li>Posterous.com </li></ul></ul><ul><li>For Business ( WordPress self-hosted) </li></ul><ul><ul><li>Page.ly </li></ul></ul><ul><ul><li>WebHub </li></ul></ul><ul><ul><li>www.Wordpress.org/hosting </li></ul></ul><ul><ul><li>Godaddy.com </li></ul></ul><ul><li>Bonus Link: Wordpress: Free vs. Self-Hosted </li></ul>
  19. 19. Links: Better Blogging <ul><li>Links: </li></ul><ul><li>George Orwell’s 5 Rules of effective writing PickTheBrain.com </li></ul><ul><li>Ernest Hemingsways’ Top 5 Tips for Writing Well </li></ul><ul><li>copyblogger.com </li></ul><ul><li>5Tips to Write Blog Posts </li></ul><ul><li>About.com: Blogging </li></ul><ul><li>Chris Brogan’s Best Advice About Blogging </li></ul><ul><li>ChrisBrogan.com </li></ul>
  20. 20. Connet & Meet Online <ul><li>My Personal Profile </li></ul><ul><li>Company Profile </li></ul><ul><ul><li>Email w/ ideas and questions </li></ul></ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul><ul><ul><li>Follow me on Twitter </li></ul></ul><ul><ul><ul><li>@bph </li></ul></ul></ul><ul><ul><li>My Facebook Profile </li></ul></ul><ul><ul><li>Connect on LinkedIn </li></ul></ul><ul><ul><li>Slideshow online </li></ul></ul><ul><ul><li>Blog on Pauli Systems </li></ul></ul><ul><ul><ul><li>www.paulisystems.net </li></ul></ul></ul><ul><ul><li>Follow Us on Twitter </li></ul></ul><ul><ul><ul><li>@PauliSystems </li></ul></ul></ul><ul><ul><li>Like Us on Facebook </li></ul></ul><ul><ul><li>LinkedIn Company Profile </li></ul></ul>
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