SBRN: Best Of Blogging

“ The Best of Blogging Make your web site ready for the Social Web!" Birgit Pauli-Haack, January 2011

Social Media

Distribution
Print
Mail
Web site
RSS
E-mail
Facebook
LinkedIn
Twitter
Automate what’s the same, manage what’s different

Step 1: Your Online Hub
CommCentral = Your web site (blog)
Email newsletter provides only header/ blurb & link (single article links)
Twitter post have link to site (single article)
Facebook activities link to site (single article)
>Where the List of Services, Products etc are
>Where the Email sign-up form is

Step 2: Articles/Content Online
Single Article in a Blog = News Engine (Web Log)
One topic 400 – 800 words.
Graphic + Text
Provide Links for sharing
RSS feeds
Category & Archives

Step 3: Engage your Followers/Friends
Allow for comments on blog
Allow Fans to post on your page
Treasure Hunt with other organizations
Online Surveys w/ Prizes
Live Stream/Video
Participate in conversations with your Online Activist Volunteers

Step 4: Measure
Define goals to set benchmarks
Measure online interactions
Open/ clicks e-mail
Shared Links stats
Web stats Referrers
ShortyURL stats, clicks rates
# of meaningful interaction
Rinse, Repeat

What is a Blog?

What is a Blog?
Software engine installed on web server
Admin through a browser-based interface
Access also through external software to update content (Desktop, Mobile, Apps)
Allows for Syndication & Integration via RSS
Authors create and update content on the site
Integrate into Website, with the other pages.

Difference Webpage & Blogpost
Web Page
Blog Post
Page & Subpages
Static
Information never, rarely changes (Mission, Location)
Link Never changes.
Post in categories
Dynamic/Archived/Perma.
Lead onto a pages
Organization News
Profiles, Stories, Struggles
Includes RSS Feed

Search Engine Ranking
Update more often - 3 time a week vs once a year
Interlinking on pages & posts (more links into the site from front page.
URLs with higher keyword density
More focused content = more relevant
Easier to use linking back.
Blog engines come with better built-in SEO

Feed the Beast
One blog post per week (minimum, optimal 2 – 3/week)
Auto-posted to FB
Auto-posted to LinkedIn
Auto-posted to Twitter
Auto-assembly of e-News

Example Sites
Afasf.org - blog
E-News

Go Viral
Be relevant to your network
Find your champions!

Example: #SBRN Member band together
Amanda Stirn http://360qbpro.com/
Single article
Promoting each item by itself
Twitter: @stirnllc – Amanda’s account
Article is exposed to more than your own followers, when retweeted:
Twitter Search for @stirnllc

Links to blog on Twitter

Going Viral #SBRN

Blogging Tools
To start out, for practicing & Personal Blogs
WordPress.com
Blogger.com
Tumblr.com
Posterous.com
For Business ( WordPress self-hosted)
Page.ly
WebHub
www.Wordpress.org/hosting
Godaddy.com
Bonus Link: Wordpress: Free vs. Self-Hosted

Links: Better Blogging
Links:
George Orwell’s 5 Rules of effective writing PickTheBrain.com
Ernest Hemingsways’ Top 5 Tips for Writing Well
copyblogger.com
5Tips to Write Blog Posts
About.com: Blogging
Chris Brogan’s Best Advice About Blogging
ChrisBrogan.com

Connet & Meet Online
My Personal Profile
Company Profile
Email w/ ideas and questions
[email_address]
Follow me on Twitter
@bph
My Facebook Profile
Connect on LinkedIn
Slideshow online
Blog on Pauli Systems
www.paulisystems.net
Follow Us on Twitter
@PauliSystems
Like Us on Facebook
LinkedIn Company Profile

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http://paulisystems.net	2
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SBRN: Best Of Blogging

by Birgit Pauli-Haack on Jan 24, 2011

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SBRN: Best Of Blogging — Presentation Transcript