“It starts with a blog”or “Get Your Website Ready for the Social Web!"                 Birgit Pauli-Haack, October 2012
Business Reasons to Blog1.   Establish trust & thought leadership by providing     relevant content2.   Be a resource for ...
Blog & Traffic
A little math   Current static website.   5 to 20 pages   Once set-up, never changed.   Blog-Site   3 post per week –...
Search Engine Ranking   Update more often - 3 time a week vs once a year   Interlinking on pages & posts (more links int...
Example: First 4 Months of Blogging   Over 4 ½ times More Organic Search Engine Traffic
Example: 4 Months of Blogging   Over 3-times more Visits to Lead Generation page.
Inbound Marketing through Blog:   One blog post per week (minimum, optimal 2 –    3/week)   You can post from your deskt...
Sharing economy
Go Viral via Sharing   Post relevant content FOR your target audience.   Find your champions!   Write for your chearlea...
Engage w/ your Followers/Friends   Allow for comments on blog   Allow Fans to post on your page   Reply & Retweet on Tw...
Measure everything!   Define goals to set benchmarks   Measure online interactions   Open/ clicks e-mail   Shared Link...
Blogging Tools   To start out, for practicing & Personal Blogs       WordPress.com       Blogger.com       Tumblr.com...
Links: Better Blogging   Links:   George Orwell’s 5 Rules of effective writing    PickTheBrain.com   Ernest Hemingsways...
Connect OnlineMy Personal Profile                    Company Profile     Email w/ ideas and questions             Blog o...
Turning Passion to Profit - Online Marketing - Session 1
Upcoming SlideShare
Loading in...5
×

Turning Passion to Profit - Online Marketing - Session 1

953
-1

Published on

Slidedeck of 1st Session of Online Marketing & Social media Track
by Birgit Pauli-Haack, Relevanza, Inc.

4th Annual Turning Passion to Profit hosted by Southwest Florida Business Today and Small Business Development Center at Florida Gulf Coast University.

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
953
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Turning Passion to Profit - Online Marketing - Session 1

  1. 1. “It starts with a blog”or “Get Your Website Ready for the Social Web!" Birgit Pauli-Haack, October 2012
  2. 2. Business Reasons to Blog1. Establish trust & thought leadership by providing relevant content2. Be a resource for your current customer3. Connect to new customers/Lead Generation4. Visibility & Find-ability on Search Engines5. Central Hub for Inbound Marketing using RSS6. Create share-able content for your cheerleaders/strategic partners/members of your business network on social networks
  3. 3. Blog & Traffic
  4. 4. A little math Current static website. 5 to 20 pages Once set-up, never changed. Blog-Site 3 post per week – 150 per year 450 pages in 3 years. 20 vs. 450 incl. With constant updates
  5. 5. Search Engine Ranking Update more often - 3 time a week vs once a year Interlinking on pages & posts (more links into the site from front page. URLs with higher keyword density More focused content = more relevant Easier to use linking back. Blog engines come with better built-in SEO
  6. 6. Example: First 4 Months of Blogging Over 4 ½ times More Organic Search Engine Traffic
  7. 7. Example: 4 Months of Blogging Over 3-times more Visits to Lead Generation page.
  8. 8. Inbound Marketing through Blog: One blog post per week (minimum, optimal 2 – 3/week) You can post from your desktop, phone, iPad or tablet. One place to go to post. Your website.  Blog software/3rd party Apps will Auto-posted to FB (RSS Graffiti, SproutSocial etc.)  Auto-posted to LinkedIn (TypePad,  Auto-posted to Twitter (Twitterfeed, RSS Graffiti, )  Auto-assembly of e-News (RSS to Email – Mailchimp,  Set-up once, ongoing posting to the social web and other channels.  “Feed the Beast”
  9. 9. Sharing economy
  10. 10. Go Viral via Sharing Post relevant content FOR your target audience. Find your champions! Write for your chearleaders!
  11. 11. Engage w/ your Followers/Friends Allow for comments on blog Allow Fans to post on your page Reply & Retweet on Twitter Post on FB Brand Pages AND Personal Profiles Post on Google+ Page & Personal Profiles Post photos mobile to Instragram or Flickr Reciprocate / Pay it Forward on the Social Nets.. Most importantly #BeRelevant
  12. 12. Measure everything! Define goals to set benchmarks Measure online interactions Open/ clicks e-mail Shared Links stats Web stats Referrers Bit.ly, clicks rates # of meaningful interaction Rinse, Repeat
  13. 13. Blogging Tools To start out, for practicing & Personal Blogs  WordPress.com  Blogger.com  Tumblr.com For Business ( WordPress self-hosted)  Page.ly  www.Wordpress.org/hosting  BlueHost or Dreamhost
  14. 14. Links: Better Blogging Links: George Orwell’s 5 Rules of effective writing PickTheBrain.com Ernest Hemingsways’ Top 5 Tips for Writing Well copyblogger.com 5Tips to Write Blog Posts About.com: Blogging Chris Brogan’s Best Advice About Blogging ChrisBrogan.com
  15. 15. Connect OnlineMy Personal Profile Company Profile  Email w/ ideas and questions  Blog on Tumblr  bph@relevanza.com  Blog on Relevanza  Follow me on Twitter  www.relevanza.com  @bph  Follow Us on Twitter  On Facebook:  @Relevanza www.facebook.com/birgitpauli-haack Facebook.com/Relevanz   On Google+ a www.google.com/+BirgitPauli-Haack Subscribe to “This Week in Social Media” eNews and Connect with us.
  1. ¿Le ha llamado la atención una diapositiva en particular?

    Recortar diapositivas es una manera útil de recopilar información importante para consultarla más tarde.

×