“It starts with a blog”or “Get Your Website Ready for the Social Web!"                 Birgit Pauli-Haack, October 2012
Business Reasons to Blog1.   Establish trust & thought leadership by providing     relevant content2.   Be a resource for ...
Blog & Traffic
A little math   Current static website.   5 to 20 pages   Once set-up, never changed.   Blog-Site   3 post per week –...
Search Engine Ranking   Update more often - 3 time a week vs once a year   Interlinking on pages & posts (more links int...
Example: First 4 Months of Blogging   Over 4 ½ times More Organic Search Engine Traffic
Example: 4 Months of Blogging   Over 3-times more Visits to Lead Generation page.
Inbound Marketing through Blog:   One blog post per week (minimum, optimal 2 –    3/week)   You can post from your deskt...
Sharing economy
Go Viral via Sharing   Post relevant content FOR your target audience.   Find your champions!   Write for your chearlea...
Engage w/ your Followers/Friends   Allow for comments on blog   Allow Fans to post on your page   Reply & Retweet on Tw...
Measure everything!   Define goals to set benchmarks   Measure online interactions   Open/ clicks e-mail   Shared Link...
Blogging Tools   To start out, for practicing & Personal Blogs       WordPress.com       Blogger.com       Tumblr.com...
Links: Better Blogging   Links:   George Orwell’s 5 Rules of effective writing    PickTheBrain.com   Ernest Hemingsways...
Connect OnlineMy Personal Profile                    Company Profile     Email w/ ideas and questions             Blog o...
Turning Passion to Profit - Online Marketing - Session 1
Upcoming SlideShare
Loading in...5
×

Turning Passion to Profit - Online Marketing - Session 1

851

Published on

Slidedeck of 1st Session of Online Marketing & Social media Track
by Birgit Pauli-Haack, Relevanza, Inc.

4th Annual Turning Passion to Profit hosted by Southwest Florida Business Today and Small Business Development Center at Florida Gulf Coast University.

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
851
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Turning Passion to Profit - Online Marketing - Session 1

  1. 1. “It starts with a blog”or “Get Your Website Ready for the Social Web!" Birgit Pauli-Haack, October 2012
  2. 2. Business Reasons to Blog1. Establish trust & thought leadership by providing relevant content2. Be a resource for your current customer3. Connect to new customers/Lead Generation4. Visibility & Find-ability on Search Engines5. Central Hub for Inbound Marketing using RSS6. Create share-able content for your cheerleaders/strategic partners/members of your business network on social networks
  3. 3. Blog & Traffic
  4. 4. A little math Current static website. 5 to 20 pages Once set-up, never changed. Blog-Site 3 post per week – 150 per year 450 pages in 3 years. 20 vs. 450 incl. With constant updates
  5. 5. Search Engine Ranking Update more often - 3 time a week vs once a year Interlinking on pages & posts (more links into the site from front page. URLs with higher keyword density More focused content = more relevant Easier to use linking back. Blog engines come with better built-in SEO
  6. 6. Example: First 4 Months of Blogging Over 4 ½ times More Organic Search Engine Traffic
  7. 7. Example: 4 Months of Blogging Over 3-times more Visits to Lead Generation page.
  8. 8. Inbound Marketing through Blog: One blog post per week (minimum, optimal 2 – 3/week) You can post from your desktop, phone, iPad or tablet. One place to go to post. Your website.  Blog software/3rd party Apps will Auto-posted to FB (RSS Graffiti, SproutSocial etc.)  Auto-posted to LinkedIn (TypePad,  Auto-posted to Twitter (Twitterfeed, RSS Graffiti, )  Auto-assembly of e-News (RSS to Email – Mailchimp,  Set-up once, ongoing posting to the social web and other channels.  “Feed the Beast”
  9. 9. Sharing economy
  10. 10. Go Viral via Sharing Post relevant content FOR your target audience. Find your champions! Write for your chearleaders!
  11. 11. Engage w/ your Followers/Friends Allow for comments on blog Allow Fans to post on your page Reply & Retweet on Twitter Post on FB Brand Pages AND Personal Profiles Post on Google+ Page & Personal Profiles Post photos mobile to Instragram or Flickr Reciprocate / Pay it Forward on the Social Nets.. Most importantly #BeRelevant
  12. 12. Measure everything! Define goals to set benchmarks Measure online interactions Open/ clicks e-mail Shared Links stats Web stats Referrers Bit.ly, clicks rates # of meaningful interaction Rinse, Repeat
  13. 13. Blogging Tools To start out, for practicing & Personal Blogs  WordPress.com  Blogger.com  Tumblr.com For Business ( WordPress self-hosted)  Page.ly  www.Wordpress.org/hosting  BlueHost or Dreamhost
  14. 14. Links: Better Blogging Links: George Orwell’s 5 Rules of effective writing PickTheBrain.com Ernest Hemingsways’ Top 5 Tips for Writing Well copyblogger.com 5Tips to Write Blog Posts About.com: Blogging Chris Brogan’s Best Advice About Blogging ChrisBrogan.com
  15. 15. Connect OnlineMy Personal Profile Company Profile  Email w/ ideas and questions  Blog on Tumblr  bph@relevanza.com  Blog on Relevanza  Follow me on Twitter  www.relevanza.com  @bph  Follow Us on Twitter  On Facebook:  @Relevanza www.facebook.com/birgitpauli-haack Facebook.com/Relevanz   On Google+ a www.google.com/+BirgitPauli-Haack Subscribe to “This Week in Social Media” eNews and Connect with us.
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×