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Barcamp SWFL - Google+ Why You SHOULD Bother

by Birgit Pauli-Haack on Dec 09, 2012

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Introduction to Google+ and how Google Search become Social Search with increase relevance for searchers. Power Features like Circles, shareable Circles, Google+ Hangout and Google+ Ripples make ...

Introduction to Google+ and how Google Search become Social Search with increase relevance for searchers. Power Features like Circles, shareable Circles, Google+ Hangout and Google+ Ripples make Google+ the power house among social networks.

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"Google+ becomes the world's social platform...with Community."
http://rel.bz/LH

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Barcamp SWFL - Google+ Why You SHOULD Bother Presentation Transcript

Google+ (Plus)Yet another social network? Birgit Pauli-Haack, December 2012

Why Bother? Fast GrowthTime to reach 50 million users - 88days. Google+ Currently 400 mio users (09/2012)

Why Bother? Ubiquitous GoogleUnifying Toolbar over all Google ApplicationsCalendar, Gmail, Photos, Gdrive, News,Maps.. Notifcation in Red: comments, +1, shared, circled, circled back.

Why Bother? Search ResultsComscore & Highwire - Google Search 65%, Bing 15%, Yahoo 14%. Stats on a client’s site…

Why Bother? - Search

Why Bother? Social Search

Why Bother? Identifies Experts

Why Bother? SearchNew Rules of Engagement ...Page 1, Position 1 is no longer the gold standard for successful SEO strategies. ComScore

Power: Public Search in Google+

Getting started...http://plus.google.comSign-in w/ your @gmail account orSign-in w/ Google Apps account (@company.com)or create an account.

Your Profile: About ProfilePhoto Introduction Links to SNS

Your Google+ Page: About ProfilePhoto Introduction Links to SNS Post

Your Profile: Public Posts Share early, share often! Linke, photos, videos Comments # +1 (=likes) # of shares

Features: Circles

Power: Sharing Circles

Power Feature: Hangout On The AirInvite up to 9 people to video chat and broadcast live to the restof the world.

Power Feature: Ripples

Power Feature: Events  Integrated in Google Calendar

Power Feature: Maps +Google+ LocalClaim Your Business Online!

Measuring SEO Impact: ToolsGoogle Webmaster ToolsGoogle Analytics

Webmaster Tools: Search Queries

Webmaster Tools: Back Links

Webmaster Tools: Index StatusNumber of pages in Google Search Index

Google Analytics: Overview

Google Analytics: Traffic Sources

Review Referral Traffic on your websiteThe minimum you put in is the maximum you can expect to get out. – Karl Gibbons

Birgit Pauli-Haack, Consultant at Relevanza, Inc. & Pauli Systems, LC Thank you! Make sure we connect on Google+ https://www.google.com/+BirgitPauli-Haack 5 months ago

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Dixon Ford, CEO at Ron Du Pratt Ford Excellent presentation...I have learned some valuable information from this. Thanks for sharing. 5 months ago