Google Analytics - Tool to Track and Analyze the Performanece of Your Inbound Marketing Activities

Google Analytics Tool to track and analyze performance of inbound marketing activities Birgit Pauli-Haack [email_address] @bph on twitter.

Who is Pauli Systems?
Online Consulting for small business, professionals & non-profits, since 2002
Mobile Web
Web Architects
Web Designer & Developers
System Integrators
Social Network Integrators
Content Management Systems for any size of website. Open-Source Software (WordPress & MangoBlog). Search Engine Optimization. One-on-One tutoring.

Today
Birds Eye view on Online
What is Inbound marketing?
Google Analytics - A dashboard
How to set up GA?
Visitors
Traffic Sources
Content
Analytics360
Graphic by Patrick Spens

How Big is the web?
Source: www.mashable.com

What People do on the Net?
Source: www.PewInternet.org - Aug 2011

Search used by All Age Groups


Email used by All Age Groups


Websites: Built it and they will come!
Really?

Inbound vs. Outbound Marketing
Search engines
Blog + Blog commenting
Social Networks
Permission based Email
Online Forums
News, Media, PR
and more...
Trade Shows
Seminar Series
Emails to purchased lists
Cold calling
Outsourced telemarketing, and
TV spots
Radio commercials

Your Site is the Hub

Google Analytics
Tool to track and analyze performance of inbound marketing activities

Google Analytics Dashboard

Google Analytics Glossary (selection)
Visits
A period of interaction between a visitor's browser and a particular website, ending when the browser is closed or shut down, or when the user has been inactive on that site for a specified period of time.
Page views
A pageview is an instance of a page being loaded by a browser.
Pages per visit
Average Time on site

GA Glossary (selection)
Bounce Rate
Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.
New Visits
GArecords a visitor as new when any page on your site has been accessed for the first time by a web browser. This is accomplished by setting a first-party cookie on that browser. Thus, new visitors are not identified by the personal information they provide on your site, but are rather uniquely identified by the web browser they used.
Learn more: http://bit.ly/GAsGlossary

How to set up GA Account?
Got to www.google.com/analytics

GA account set-up (cont.)

Tracking Instructions
Single domain:
passion-2-profit.com
One domain + subdomains
register.passion-2-profit.com
2011.passion-2-profit.com
Multiple top-level domains
passion-2-profit.com
passion-2-profit.org
passion-2-profit.net

Tracking Instructions
Most dynamic website offer integration
ie. Wordpress Plugin: Ultimate Google Analytics
http://bit.ly/How2WP-GA
Static HTML pages - talk to web developer/designer

Visitors: Hours of Day

Visitors: USA Map

Visitors: Mobile

Traffic Sources

Direct Traffic

Referrer Traffic

Top Referrers
Facebook
SBDC Website
Twitter
LinkedIN
Digg
Paper.li
Mobile Facebook
Dogpile
Lanyrd
Florida Events Calendar

Search Traffic

Search Keywords

Content

Top 10

Navigation Summary

Integration: Analytics 360
Correlation between Tweets, email campaign and web site traffic in one view.
Source: Mailchimp.com

What's Next
Just released on Thursday: Google Analytics Real time
New Interface in Beta

Q & A & Resources:
Google Analytics Blog:
http://analytics.blogspot.com/
Google Analytics, 3 rd Edition by Jerri L. Ledford, Joe Teixeira
Web Analytics 2.0 by Avinash Kauchik (Google Fellow)
A Guide to Google Analytics and Useful Tools, Smashing Magazine
http://bit.ly/GASmashing

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Google Analytics - Tool to Track and Analyze the Performanece of Your Inbound Marketing Activities

by Birgit Pauli-Haack on Oct 02, 2011

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Google Analytics - Tool to Track and Analyze the Performanece of Your Inbound Marketing Activities — Presentation Transcript