Implementing a New Daily Habit:A conceptual design byBrian Pesin and Dana Sittlerhttp://habits.stanford.edu<br />Design Challenge:<br />To encourage people to incorporate eating vegetables, an important and healthy flex behavior, into their daily routines.<br />Time limit (intervention period): May 22-May 29 (1 week)<br />
Daily Vegetable Consumption Challenge<br />Persuasive Purpose:<br /><ul><li>To convince five college students to incorporate and strengthen a vegetable-eating habit, a healthy flex behavior, into their daily routines.</li></ul>Industrial Design:<br />+<br />Eat veggies!<br />+<br />
User Description<br />College students who have…<br />Established mealtimes<br />Food prepared for them, with vegetable options<br />A group of people with which to dine<br />For the purpose of this study, the ladies of Delta Delta Delta<br />
Storyboard: Victoria Eats Veggies<br />V.V.<br />Eat veggies and text!<br />1. Victoria receives a text alert 10 min prior to mealtime reminding her to eat veggies at dinner. <br />3. Victoria sees a sign next to the daily vegetable description with her initials that again reminds her to take veggies and reply.<br />2. Victoria proceeds to the kitchen and gets in line to get food for her meal.<br />5. Victoria receives a summary email mid-week tracking her and her friends’ veggie eating progress.<br />4. Victoria eats the veggies on her plate, and responds to the reminder text to track her veggie eating.<br />6. The summary email and the initials on the veggie reminder sign inspire Victoria to verbally remind her sorority sisters to eat veggies.<br />
VeggieAlertPrototype(s)<br />From: 41411<br />Eat yr veggies during dinner- pickles don’t count! Reply ‘veggies YES’ to track your progress. Beware of ICE.<br />
Features/Functionality<br /><ul><li>Reminds person to eat vegetables daily
For themselves as well as for their friends</li></li></ul><li>Shortcomings to Design<br />Some users may find the format easy to ignore<br />Design loses efficacy if user lacks a phone/text messaging capabilities<br />Users may acknowledge the triggers and may take vegetables without tracking results<br />Hard to force external accountability<br />Hard to enforce vegetable consumption outside of the house<br />
Expansion – What Else is Possible?<br />Link vegetable consumption replies to Twitter<br />Logo could encourage residents who aren’t directly involved with the project to consume vegetables<br />Recommendations of dishes with “obscured” vegetables for those who resist veggie consumption<br />Expansion to other self-ops and co-ops on campus<br />
Next Steps<br />Recruit participants<br />Gather mobile and e-mail information<br />Prepare mass text-messaging list<br />Prepare personalized triggers<br />Create automated text message and summary e-mail<br />Begin Habit Creation and Data Collection<br />Get user feedback<br />
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