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Vegetable Habit Conceptual Design
Vegetable Habit Conceptual Design
Vegetable Habit Conceptual Design
Vegetable Habit Conceptual Design
Vegetable Habit Conceptual Design
Vegetable Habit Conceptual Design
Vegetable Habit Conceptual Design
Vegetable Habit Conceptual Design
Vegetable Habit Conceptual Design
Vegetable Habit Conceptual Design
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Vegetable Habit Conceptual Design


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  • 1. Implementing a New Daily Habit:A conceptual design byBrian Pesin and Dana Sittler
    Design Challenge:
    To encourage people to incorporate eating vegetables, an important and healthy flex behavior, into their daily routines.
    Time limit (intervention period): May 22-May 29 (1 week)
  • 2. Daily Vegetable Consumption Challenge
    Persuasive Purpose:
    • To convince five college students to incorporate and strengthen a vegetable-eating habit, a healthy flex behavior, into their daily routines.
    Industrial Design:
    Eat veggies!
  • 3. User Description
    College students who have…
    Established mealtimes
    Food prepared for them, with vegetable options
    A group of people with which to dine
    For the purpose of this study, the ladies of Delta Delta Delta
  • 4. Storyboard: Victoria Eats Veggies
    Eat veggies and text!
    1. Victoria receives a text alert 10 min prior to mealtime reminding her to eat veggies at dinner.
    3. Victoria sees a sign next to the daily vegetable description with her initials that again reminds her to take veggies and reply.
    2. Victoria proceeds to the kitchen and gets in line to get food for her meal.
    5. Victoria receives a summary email mid-week tracking her and her friends’ veggie eating progress.
    4. Victoria eats the veggies on her plate, and responds to the reminder text to track her veggie eating.
    6. The summary email and the initials on the veggie reminder sign inspire Victoria to verbally remind her sorority sisters to eat veggies.
  • 5. VeggieAlertPrototype(s)
    From: 41411
    Eat yr veggies during dinner- pickles don’t count! Reply ‘veggies YES’ to track your progress. Beware of ICE.
  • 6. Features/Functionality
    • Reminds person to eat vegetables daily
    • 7. Two triggers
    • 8. Timed text message hot trigger
    • 9. Just a few clicks to reply
    • 10. Personalized reminder at the scene
    • 11. Holds people accountable both for themselves and for their friends
    • 12. “Fun punishment” for those who fail to eat veggies
  • Theoretical Justifications
    • Increases self-efficacy by encouraging easy healthy behavior
    • 13. Text response and e-mail summary allows user to track results, providing intrinsic benefits
    • 14. Increases user involvement
    • 15. Act as hot triggers
    • 16. Very easy to reply to text to track results – hot trigger
    • 17. Sign by vegetables is another physical trigger
    • 18. Immediate calls to action
    • 19. Users are accountable
    • 20. For themselves as well as for their friends
  • Shortcomings to Design
    Some users may find the format easy to ignore
    Design loses efficacy if user lacks a phone/text messaging capabilities
    Users may acknowledge the triggers and may take vegetables without tracking results
    Hard to force external accountability
    Hard to enforce vegetable consumption outside of the house
  • 21. Expansion – What Else is Possible?
    Link vegetable consumption replies to Twitter
    Logo could encourage residents who aren’t directly involved with the project to consume vegetables
    Recommendations of dishes with “obscured” vegetables for those who resist veggie consumption
    Expansion to other self-ops and co-ops on campus
  • 22. Next Steps
    Recruit participants
    Gather mobile and e-mail information
    Prepare mass text-messaging list
    Prepare personalized triggers
    Create automated text message and summary e-mail
    Begin Habit Creation and Data Collection
    Get user feedback