Implementing a New Daily Habit:A conceptual design byBrian Pesin and Dana Sittlerhttp://habits.stanford.edu<br />Design Ch...
Daily Vegetable Consumption Challenge<br />Persuasive Purpose:<br /><ul><li>To convince five college students to incorpora...
User Description<br />College students who have…<br />Established mealtimes<br />Food prepared for them, with vegetable op...
Storyboard: Victoria Eats Veggies<br />V.V.<br />Eat veggies and text!<br />1. Victoria receives a text alert 10 min prior...
VeggieAlertPrototype(s)<br />From: 41411<br />Eat yr veggies during dinner- pickles don’t count! Reply ‘veggies YES’ to tr...
Features/Functionality<br /><ul><li>Reminds person to eat vegetables daily
Two triggers
Timed text message hot trigger
Just a few clicks to reply
Personalized reminder at the scene
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Vegetable Conceptual Design

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Vegetable Conceptual Design

  1. 1. Implementing a New Daily Habit:A conceptual design byBrian Pesin and Dana Sittlerhttp://habits.stanford.edu<br />Design Challenge:<br />To encourage people to incorporate eating vegetables, an important and healthy flex behavior, into their daily routines.<br />Time limit (intervention period): May 22-May 29 (1 week)<br />
  2. 2. Daily Vegetable Consumption Challenge<br />Persuasive Purpose:<br /><ul><li>To convince five college students to incorporate and strengthen a vegetable-eating habit, a healthy flex behavior, into their daily routines.</li></ul>Industrial Design:<br />+<br />Eat veggies!<br />+<br />
  3. 3. User Description<br />College students who have…<br />Established mealtimes<br />Food prepared for them, with vegetable options<br />A group of people with which to dine<br />For the purpose of this study, the ladies of Delta Delta Delta<br />
  4. 4. Storyboard: Victoria Eats Veggies<br />V.V.<br />Eat veggies and text!<br />1. Victoria receives a text alert 10 min prior to mealtime reminding her to eat veggies at dinner. <br />3. Victoria sees a sign next to the daily vegetable description with her initials that again reminds her to take veggies and reply.<br />2. Victoria proceeds to the kitchen and gets in line to get food for her meal.<br />5. Victoria receives a summary email mid-week tracking her and her friends’ veggie eating progress.<br />4. Victoria eats the veggies on her plate, and responds to the reminder text to track her veggie eating.<br />6. The summary email and the initials on the veggie reminder sign inspire Victoria to verbally remind her sorority sisters to eat veggies.<br />
  5. 5. VeggieAlertPrototype(s)<br />From: 41411<br />Eat yr veggies during dinner- pickles don’t count! Reply ‘veggies YES’ to track your progress. Beware of ICE.<br />
  6. 6. Features/Functionality<br /><ul><li>Reminds person to eat vegetables daily
  7. 7. Two triggers
  8. 8. Timed text message hot trigger
  9. 9. Just a few clicks to reply
  10. 10. Personalized reminder at the scene
  11. 11. Holds people accountable both for themselves and for their friends
  12. 12. “Fun punishment” for those who fail to eat veggies</li></li></ul><li>Theoretical Justifications<br /><ul><li>Increases self-efficacy by encouraging easy healthy behavior
  13. 13. Text response and e-mail summary allows user to track results, providing intrinsic benefits
  14. 14. Increases user involvement
  15. 15. Act as hot triggers
  16. 16. Very easy to reply to text to track results – hot trigger
  17. 17. Sign by vegetables is another physical trigger
  18. 18. Immediate calls to action
  19. 19. Users are accountable
  20. 20. For themselves as well as for their friends</li></li></ul><li>Shortcomings to Design<br />Some users may find the format easy to ignore<br />Design loses efficacy if user lacks a phone/text messaging capabilities<br />Users may acknowledge the triggers and may take vegetables without tracking results<br />Hard to force external accountability<br />Hard to enforce vegetable consumption outside of the house<br />
  21. 21. Expansion – What Else is Possible?<br />Link vegetable consumption replies to Twitter<br />Logo could encourage residents who aren’t directly involved with the project to consume vegetables<br />Recommendations of dishes with “obscured” vegetables for those who resist veggie consumption<br />Expansion to other self-ops and co-ops on campus<br />
  22. 22. Next Steps<br />Recruit participants<br />Gather mobile and e-mail information<br />Prepare mass text-messaging list<br />Prepare personalized triggers<br />Create automated text message and summary e-mail<br />Begin Habit Creation and Data Collection<br />Get user feedback<br />

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