1. The document proposes using a mobile app to encourage college-aged women to develop healthier drinking habits by suggesting lower-calorie and lower-alcohol cocktail alternatives. 2. It recommends the app provide drink suggestions specific to the bar or restaurant and tips to promote this new habit. 3. Forming the habit involves recognizing dissatisfaction with current drinking habits, using the app to select healthier drink options, and continuing to make healthy choices through repeated app use over time.

1. Proven Steps to a New Habit: Using mobile phone apps to create new lower-calorie and/or lower-alcohol drinking habits Brian Pesin habits.stanford.edu

2. Target Audience College-aged females Social; potentially sorority members Moderate to heavy social drinkers Have experienced some weight gain since beginning college Dissatisfaction as a result

3. Proposed Solution Encourage these women to use a mobile application that suggests alternative cocktails than the higher-calorie drinks that they usually enjoy. Additionally, provide tips and suggestions specific to the bar or restaurant that promote healthier drinking habits.

4. How To Form The Habit? "Mobile technology allows us to reach young people so that any given moment becomes a teachable one." – Deb Levine Other food and drink-related mobile apps have “shown that people are willing to use mobile devices to manage health-related issues." – Sebastien Tanguy & Peter Heywood

5. 1. Recognize Dissatisfaction with Current Situation This is a GreenDot behavior Triggers: weight gain, unhappiness High ability No motivation needed to recognize dissatisfaction

6. 2. Start using the Appropriate Mobile App Using any mobile app is a familiar behavior, but using the new and appropriate mobile app for the first time is a GreenDot behavior Triggers: mobile app icon, branded signs/advertisements in bars and restaurants, having phone while drinking High ability: stems from easy accessibility of phone and app, as well as various bars and restaurants in the app Motivation: desire to lose weight, drink in a more healthy manner

7. 3. Select Healthier Drinks from App This is a GreenDot behavior Triggers: only healthier drink options listed in the mobile app High ability: the app acts as a one-stop healthy drinking resource Motivation: desire to lose weight, drink in a more healthy manner, intrinsic benefits from achieving goals

8. 4. Continue making healthy drink choices via the mobile app This is a PurplePath behavior Triggers: drink choices in the mobile app High ability: mobile app, past knowledge of healthier drinks based on previous app use Motivation: extrinsic and intrinsic benefits from creating healthy drinking habits