Proven Steps to a New Habit:<br />Using mobile phone apps to create new lower-calorie and/or alcohol drinking habits<br />...
Target Audience<br />College-aged females<br />Social; potentially sorority members<br />Moderate to heavy social drinkers...
Proposed Solution<br />	Encourage these women to use a mobile application that suggests alternative cocktails than the hig...
How To Form The Habit?<br />"Mobile technology allows us to reach young people so that any given moment becomes a teachabl...
Proven Steps to a New Habit
Proven Steps to a New Habit
Proven Steps to a New Habit
Proven Steps to a New Habit
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Proven Steps to a New Habit

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Proven Steps to a New Habit

  1. 1. Proven Steps to a New Habit:<br />Using mobile phone apps to create new lower-calorie and/or alcohol drinking habits<br />Brian Pesin<br />habits.stanford.edu<br />
  2. 2. Target Audience<br />College-aged females<br />Social; potentially sorority members<br />Moderate to heavy social drinkers<br />Have experienced some weight gain since beginning college<br />Dissatisfaction as a result<br />
  3. 3. Proposed Solution<br /> Encourage these women to use a mobile application that suggests alternative cocktails than the higher-calorie drinks that they usually enjoy.<br />Additionally, provide tips and suggestions specific to the bar or restaurant that promote healthier drinking habits.<br />
  4. 4. How To Form The Habit?<br />"Mobile technology allows us to reach young people so that any given moment becomes a teachable one." – Deb Levine<br />Other food and drink-related mobile apps have “shown that people are willing to use mobile devices to manage health-related issues." – Sebastien Tanguy & Peter Heywood<br />

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