Proven Steps to a New Habit: Using mobile phone apps to create new lower-calorie and/or alcohol drinking habits Brian Pesin habits.stanford.edu
Target Audience College-aged females Social; potentially sorority members Moderate to heavy social drinkers Have experienced some weight gain since beginning college Dissatisfaction as a result
Proposed Solution Encourage these women to use a mobile application that suggests alternative cocktails than the higher-calorie drinks that they usually enjoy. Additionally, provide tips and suggestions specific to the bar or restaurant that promote healthier drinking habits.
How To Form The Habit? "Mobile technology allows us to reach young people so that any given moment becomes a teachable one." – Deb Levine Other food and drink-related mobile apps have “shown that people are willing to use mobile devices to manage health-related issues." – Sebastien Tanguy & Peter Heywood