Daily Sunscreen Application A conceptual design by Brian Pesin Design Challenge To encourage people to incorporate using f...
Daily Sunscreen Persuasion Challenge <ul><li>Persuasive Purpose: </li></ul><ul><li>     -To convince five college students...
User Description <ul><ul><li>College students </li></ul></ul><ul><ul><ul><li>With established morning/shower routines </li...
Susie Uses Sunscreen! 1. Susie wakes up for the morning. 2. Naturally, as a sorority girl, Susie checks her emails and tex...
Prototype of Sunscreen Application
Features/Functionality <ul><ul><li>Reminds user to apply facial sunscreen </li></ul></ul><ul><ul><ul><li>Trigger </li></ul...
Theoretical Justifications <ul><ul><li>Improves self-efficacy </li></ul></ul><ul><ul><ul><li>Google form allows user to st...
Results of User Testing <ul><ul><li>Not currently available </li></ul></ul>
Shortcomings of the Design <ul><ul><li>Not everybody is big on email (although most Stanford sorority girls use it frequen...
Expansion - What Else is Possible? <ul><ul><li>Other Form Factors/ID possibilities </li></ul></ul><ul><ul><ul><li>Text mes...
Next Steps in Design Process <ul><ul><li>Contact participants about experiment involvement </li></ul></ul><ul><ul><li>Crea...
Summary <ul><ul><li>Persuasive Purpose: </li></ul></ul><ul><ul><ul><li>To convince five college students to incorporate th...
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Daily Sunscreen Application, A conceptual design by Brian Pesin

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  • more . . . this is not a fancy idea, but it's a practical one. Worth testing. Keep going -- and stay practical because time is short.

    I don't see the social or mobile aspect of the project. Think about how this can be stronger with one of these elements. If that doesn't strengthen the idea, then just say so. But I think the right social or mobile angle will improve this.
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  • Hi, Team

    I love the specific user group, like 'Cowell cluster' -- ha!

    Your solution is practical -- and I like that (for now; later we'll push the edges more).

    I'll write more later, but I wanted to give a first impression.

    BJ
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Daily Sunscreen Application, A conceptual design by Brian Pesin

  1. 1. Daily Sunscreen Application A conceptual design by Brian Pesin Design Challenge To encourage people to incorporate using facial sunscreen, a cycle behavior, into their daily routines.  Time limit: April 20-April 28
  2. 2. Daily Sunscreen Persuasion Challenge <ul><li>Persuasive Purpose: </li></ul><ul><li>     -To convince five college students to incorporate the daily </li></ul><ul><li>      use of facial sunscreen, a healthy cycle behavior, into their </li></ul><ul><li>      routines. </li></ul><ul><li>Industrial Design: </li></ul>+
  3. 3. User Description <ul><ul><li>College students </li></ul></ul><ul><ul><ul><li>With established morning/shower routines </li></ul></ul></ul><ul><ul><ul><li>For the purpose of this study, sorority girls in the Cowell cluster </li></ul></ul></ul>
  4. 4. Susie Uses Sunscreen! 1. Susie wakes up for the morning. 2. Naturally, as a sorority girl, Susie checks her emails and texts first thing. 3. Susie gets an email on her BlackBerry/laptop! 4. The email reminds Susie to apply facial sunscreen and informs her of the weather and the daily UV index. 5. The email also provides Susie with a Google form in which she can track her sunscreen use. 6. Susie puts sunscreen on and fills out the easy Google form.
  5. 5. Prototype of Sunscreen Application
  6. 6. Features/Functionality <ul><ul><li>Reminds user to apply facial sunscreen </li></ul></ul><ul><ul><ul><li>Trigger </li></ul></ul></ul><ul><ul><li>  Provides the student with information regarding the weather, including the UV index, which will further encourage the use of sunscreen </li></ul></ul><ul><ul><li>Easily completed Google form embedded in email </li></ul></ul><ul><ul><ul><li>For those without HTML email capability, there is also a link to the Google doc </li></ul></ul></ul>
  7. 7. Theoretical Justifications <ul><ul><li>Improves self-efficacy </li></ul></ul><ul><ul><ul><li>Google form allows user to stay on track with goal by recording sunscreen use </li></ul></ul></ul><ul><ul><ul><ul><li>Increased user involvement </li></ul></ul></ul></ul><ul><ul><ul><li>Intrinsic benefits from performing health-conscious behaviors </li></ul></ul></ul><ul><ul><ul><ul><li>Encourages positive feedback and continued incorporation of sunscreen into daily routines </li></ul></ul></ul></ul><ul><ul><li>E-mail acts as a hot trigger </li></ul></ul><ul><ul><ul><li>Immediate call to action </li></ul></ul></ul><ul><ul><ul><li>More than just a simple reminder </li></ul></ul></ul>
  8. 8. Results of User Testing <ul><ul><li>Not currently available </li></ul></ul>
  9. 9. Shortcomings of the Design <ul><ul><li>Not everybody is big on email (although most Stanford sorority girls use it frequently) </li></ul></ul><ul><ul><ul><li>If the e-mail isn't checked in the morning, the design loses its efficacy </li></ul></ul></ul><ul><ul><li>Not everybody has a smartphone </li></ul></ul><ul><ul><ul><li>Makes it harder to record sunscreen application </li></ul></ul></ul><ul><ul><ul><li>Users may not be able to receive emails on their phones </li></ul></ul></ul><ul><ul><li>  Some users may find the format easy to ignore </li></ul></ul>
  10. 10. Expansion - What Else is Possible? <ul><ul><li>Other Form Factors/ID possibilities </li></ul></ul><ul><ul><ul><li>Text message reminders and tracking </li></ul></ul></ul><ul><ul><ul><li>Tracking through Facebook, Twitter, creating mobile apps to remind and record </li></ul></ul></ul><ul><ul><li>  Other features and interactions </li></ul></ul><ul><ul><ul><li>Additional information about the benefits of sunscreen and the detriments of not using sunscreen </li></ul></ul></ul><ul><ul><ul><ul><li>Skin cancer, sun spots, wrinkles, other forms of skin damage </li></ul></ul></ul></ul><ul><ul><ul><li>Participants could find ways to encourage/further remind other participants to apply sunscreen </li></ul></ul></ul><ul><ul><ul><li>Product recommendations </li></ul></ul></ul>
  11. 11. Next Steps in Design Process <ul><ul><li>Contact participants about experiment involvement </li></ul></ul><ul><ul><li>Create pre-experiment slideshow outlining the benefits of daily sunscreen application and the detriments of harmful UV rays </li></ul></ul><ul><ul><li>Suggest product switch to makeup, lip balm, and moisturizers that contain SPF </li></ul></ul><ul><ul><li>Set up automated email thread </li></ul></ul><ul><ul><ul><li>Automated weather report updates? </li></ul></ul></ul><ul><ul><ul><li>Automated UV index updates? </li></ul></ul></ul><ul><ul><li>Provide link for participants to view results of sunscreen application tracking </li></ul></ul><ul><ul><li>Find engaging links that encourage sunscreen use to include in emails </li></ul></ul>
  12. 12. Summary <ul><ul><li>Persuasive Purpose: </li></ul></ul><ul><ul><ul><li>To convince five college students to incorporate the daily use of facial sunscreen, a healthy cycle behavior, into their routines. </li></ul></ul></ul><ul><ul><li>How to do this: </li></ul></ul><ul><ul><ul><li>Daily email reminders </li></ul></ul></ul><ul><ul><ul><ul><li>Includes weather report and UV index </li></ul></ul></ul></ul><ul><ul><ul><li>Interactive Google form to record sunscreen application </li></ul></ul></ul><ul><ul><ul><ul><li>Hot trigger </li></ul></ul></ul></ul>
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