Daily Sunscreen Application; A conceptual design by Brian Pesin

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Daily Sunscreen Application; A conceptual design by Brian Pesin

  1. 1. Daily Sunscreen Application A conceptual design by Brian Pesin Design Challenge To encourage people to incorporate using facial sunscreen, a cycle behavior, into their daily routines.  Time limit: (Intervention period) April 20-April 28
  2. 2. Daily Sunscreen Persuasion Challenge <ul><li>Persuasive Purpose: </li></ul><ul><li>     -To convince five college students to incorporate the daily </li></ul><ul><li>      use of facial sunscreen, a healthy cycle behavior, into their </li></ul><ul><li>      routines. </li></ul><ul><li>Industrial Design: </li></ul>+
  3. 3. User Description <ul><ul><li>College students </li></ul></ul><ul><ul><ul><li>With established morning/shower routines </li></ul></ul></ul><ul><ul><ul><li>For the purpose of this study, sorority girls in the Cowell cluster </li></ul></ul></ul>
  4. 4. Susie Uses Sunscreen! 1. Susie wakes up for the morning. 2. Naturally, as a sorority girl, Susie checks her emails and texts first thing. 3. Susie gets an email on her BlackBerry/laptop! 4. The email reminds Susie to apply facial sunscreen and informs her of the weather and the daily UV index. 5. The email also provides Susie with a Google form in which she can track her sunscreen use - even from her mobile phone! 6. Susie puts sunscreen on and fills out the easy Google form straight from the reminder e-mail. 7. Susie tracks her progress (and her sisters' progress) through the link at the bottom of the email to the Google form results. 8. Susie sends a sunscreen reminder via text to her sister, Sarah, after not seeing her name on the results sheet.
  5. 5. Prototype of Sunscreen Application
  6. 6. Features/Functionality <ul><ul><li>Reminds user to apply facial sunscreen </li></ul></ul><ul><ul><ul><li>Trigger </li></ul></ul></ul><ul><ul><li>  Provides the student with information regarding the weather, including the UV index, which will further encourage the use of sunscreen </li></ul></ul><ul><ul><li>Easily completed Google form embedded in email </li></ul></ul><ul><ul><ul><li>For those without HTML email capability, there is also a link to the Google doc </li></ul></ul></ul><ul><ul><ul><li>Survey can be completed on a laptop or a mobile phone </li></ul></ul></ul><ul><ul><li>Encourages people to be accountable for their friends </li></ul></ul>
  7. 7. Theoretical Justifications <ul><ul><li>Improves self-efficacy </li></ul></ul><ul><ul><ul><li>Google form allows user to stay on track with goal by recording sunscreen use </li></ul></ul></ul><ul><ul><ul><ul><li>Increased user involvement </li></ul></ul></ul></ul><ul><ul><ul><li>Intrinsic benefits from performing health-conscious behaviors </li></ul></ul></ul><ul><ul><ul><ul><li>Encourages positive feedback and continued incorporation of sunscreen into daily routines </li></ul></ul></ul></ul><ul><ul><li>E-mail acts as a hot trigger </li></ul></ul><ul><ul><ul><li>Immediate call to action </li></ul></ul></ul><ul><ul><ul><li>More than just a simple reminder </li></ul></ul></ul><ul><ul><li>  Accountable for their actions as well as their friends' actions </li></ul></ul>
  8. 8. Results of User Testing <ul><ul><li>Not currently available </li></ul></ul>
  9. 9. Shortcomings of the Design <ul><ul><li>Not everybody is big on email (although most Stanford sorority girls use it frequently) </li></ul></ul><ul><ul><ul><li>If the e-mail isn't checked in the morning, the design loses its efficacy </li></ul></ul></ul><ul><ul><li>Not everybody has a smartphone </li></ul></ul><ul><ul><ul><li>Makes it harder to record sunscreen application </li></ul></ul></ul><ul><ul><ul><li>Users may not be able to receive emails on their phones </li></ul></ul></ul><ul><ul><li>  Some users may find the format easy to ignore </li></ul></ul><ul><ul><li>Users may not send text reminders to their friends </li></ul></ul>
  10. 10. Expansion - What Else is Possible? <ul><ul><li>Other Form Factors/ID possibilities </li></ul></ul><ul><ul><ul><li>Text message reminders and tracking </li></ul></ul></ul><ul><ul><ul><li>Tracking through Facebook, Twitter, creating mobile apps to remind and record </li></ul></ul></ul><ul><ul><li>  Other features and interactions </li></ul></ul><ul><ul><ul><li>Additional information about the benefits of sunscreen and the detriments of not using sunscreen </li></ul></ul></ul><ul><ul><ul><ul><li>Skin cancer, sun spots, wrinkles, other forms of skin damage </li></ul></ul></ul></ul><ul><ul><ul><li>Participants could find ways to encourage/further remind other participants to apply sunscreen </li></ul></ul></ul><ul><ul><ul><li>Product recommendations with SPF </li></ul></ul></ul><ul><ul><ul><ul><li>Makeup, Chapstick, face moisturizer, etc. </li></ul></ul></ul></ul>
  11. 11. Next Steps in Design Process <ul><ul><li>Contact participants about experiment involvement </li></ul></ul><ul><ul><li>Create pre-experiment slideshow outlining the benefits of daily sunscreen application and the detriments of harmful UV rays </li></ul></ul><ul><ul><li>Suggest product switch to makeup, lip balm, and moisturizers that contain SPF </li></ul></ul><ul><ul><li>Set up automated email thread </li></ul></ul><ul><ul><ul><li>Automated weather report updates? </li></ul></ul></ul><ul><ul><ul><li>Automated UV index updates? </li></ul></ul></ul><ul><ul><li>Provide link for participants to view results of sunscreen application tracking </li></ul></ul><ul><ul><li>Find engaging links that encourage sunscreen use to include in emails </li></ul></ul>
  12. 12. Summary <ul><ul><li>Persuasive Purpose: </li></ul></ul><ul><ul><ul><li>To convince five college students to incorporate the daily use of facial sunscreen, a healthy cycle behavior, into their routines. </li></ul></ul></ul><ul><ul><li>How to do this: </li></ul></ul><ul><ul><ul><li>Daily email reminders </li></ul></ul></ul><ul><ul><ul><ul><li>Includes weather report and UV index </li></ul></ul></ul></ul><ul><ul><ul><li>Interactive Google form to record sunscreen application </li></ul></ul></ul><ul><ul><ul><ul><li>Hot trigger </li></ul></ul></ul></ul><ul><ul><ul><li>Accountable for actions </li></ul></ul></ul><ul><ul><ul><ul><li>Their own and others </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Google spreadsheet with form results </li></ul></ul></ul></ul>

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