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Who's using your API?

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http://broadcast.oreilly.com 356
http://jhr.mn 219
http://www.pragmaticapi.com 204
http://brunopedro.com 109
http://pragmaticapi.com 72
https://twitter.com 34
http://www.3scale.net 28
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Who's using your API? Who's using your API? Presentation Transcript

  • http://www.flickr.com/photos/jamescridland/613445810/Who’s using your API? Bruno Pedro 22 February 2013
  • Bruno PedroWeb and Cloud Computing Technologist withover ten years’ experience. CTO of Nubera,the company behind GetApp and CloudWork.http://brunopedro.com/
  • Companies that survive are the ones thatare obsessed with customer experience. —Jeff Lawson, CEO twilio
  • Engage your customer:don’t say API, say Capability. —Laura Merling, AT&T
  • So, who are your customers? How do you reach them?
  • Your API features Traditional API developersdistribution channel 1001101001001000 0011010010110100 applications Your customers
  • Pros• Decoupled app development Your company API
  • Pros• Engaging developer community
  • Pros• If done right, exponentially scalable
  • Cons• Loss of control over final product• Poor or non-existant customer support• Only successful if it scales quickly
  • Your customer experience iscontrolled by someone else!
  • Alternatives?• Customers pay for solutions• APIs work better together• Offer ready-to-use integrations
  • Your API integrations10011010010010000011010010110100
  • Integrations• Business analysis
  • Integrations• Integration development
  • Integrations• Marketing through traditional channels
  • Multiple API Your APIdistribution channels features integrations developers 1001101001001000 0011010010110100 self-service catalog applications Your customers
  • Benefits• Multiple distribution channels• Co-marketing with other app vendors• Overall better customer experience!
  • So, who are your customers? How do you reach them?
  • http://www.flickr.com/photos/jamescridland/613445810/Who’s using your API? Bruno Pedro 22 February 2013